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Why eCommerce Founders Stay Stuck Chasing the Wrong Wins
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This episode of Selling on Giants breaks down why so many eCommerce founders stay busy, grow revenue, and still feel stuck.
The problem is not effort. It is incentive design.
Using the game theory concept of the Stag Hunt, this episode explores the difference between chasing short-term wins and building the systems, teams, and trust required to scale.
In the beginning, every founder hunts rabbits. They run the ads, fix the listings, answer customer service emails, chase invoices, and handle whatever is on fire that day. Rabbits keep the lights on, and early in the business…
The skinny
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