149. Is Your Wellness Offering’s Success Because Of You Or In Spite Of You?

The Wellness in Hospitality Podcast · Feb 22, 2026 · 29m

Smooth seas make every boat look well-built.

Right now, wellness is in calm waters

Revenue is flowing.

Demand is rising.

Investors are confident.

But tailwinds are not strategy.

Is your wellness engineered to endure or it simply being carried by the market?

In this episode, I share a personal lesson from my marathon journey.

For years, I completed one marathon a year. I believed that with discipline and putting the effort in to clock the miles each week, that it was good enough.

Until I got timed out.

That moment revealed the lack of strategy I had.

I wasn’t succeeding because of my training…