225: Measuring Success: Key Metrics for Email Marketing with Host Kendra Corman
Send us Fan Mail
In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.
Topics Discussed:
Understanding key metrics is…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.