S7E3 | Content Strategy 101: What to Say and How to Say It

Modern Lending Podcast · Jul 1, 2025 · 16m

🎯 What You’ll Learn:

The 3 content categories Alec uses every week

How to speak with confidence—even if you’re not a “content person”

Why trying to be clever is killing your message

The importance of being specific, not polished

How to sound like yourself while still delivering value

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00…