What AI Didn't Solve about Data Analytics
Most founders are guessing. Dan Hansford says that's expensive.
In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with Dan Hansford, a fractional head of analytics who has spent six years helping CPG brands make sense of their numbers. Together, they explore what AI didn't solve about data analytics, and why the real value of data was never in the dashboard.
They unpack why ROAS is a dangerous metric for small brands, why you should never let your marketing agency grade their own homework, and how to know when to increase ad spend before Black Friday. Dan also…
The skinny
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