Win Now in 2026 (The 5 Shifts for Visibility, Trust, and Focus)
Welcome back to Season 3 of the WINNOW Podcast with Todd Bookspan and Deborah Byrd.
In this episode, we reset what it means to "win now" in 2026, with five shifts that are changing how buyers choose who to trust, who to call, and who gets remembered.
You'll learn:
Google became a "no-click" engine, and AI now answers the question before the website gets the visit.
Why your strategy must shift from "more posts" to a library of brand assets that humans and AI can understand.
How buyers still choose humans, but they decide faster because they can verify you across ChatGPT, Gemini, social…
The skinny
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