Latest / She’s Smart / Ellen Scherer Crafts - Storytelling, Strategy & Building a Creative Life
Transcript
- 0:02Hey, everybody. Welcome to She's Smart. I'm your host, Maria Robotham.
- 0:06Each week, we sit down with incredible women to talk about life,
- 0:10work, and everything in between.
- 0:15Today, I am joined by Ellen Scherer-Crafts, a woman whose career is a true masterclass
- 0:21in creativity, storytelling, and connection.
- 0:24Known for her calm under pressure and her gift for bringing people together.
- 0:28Ellen has spent decades producing everything from live boxing matches to large-scale global events.
- 0:34In 2012, she and her husband, fellow producer Trevor Crafts,
- 0:38founded Macrocosm Entertainment, the creative studio behind the Emmy award-winning
- 0:42documentary, Street Gang, How We Got to Sesame Street.
- 0:46A beautiful and nostalgic look at how a group of visionary artists created one
- 0:52of the most impactful shows in television history.
- 0:55Now she's based in Weston. Ellen brings that same heart and creativity to her
- 1:00homestead, Stonebrook, where she hosts her own podcast, Yard to Table,
- 1:04celebrating community, storytelling, and a delicious life one yard at a time.
- 1:09In our conversation, we talk about everything from her early days producing
- 1:12boxing matches in Atlantic City to the behind-the-scenes magic of Street Gang,
- 1:16to what it's really like building both a business and a marriage with her creative partner.
- 1:21It's a story about courage, collaboration, and carving out a life that's both
- 1:26deeply personal and beautifully shared.
- 1:28So get cozy as we connect, learn, and laugh together on She's Smart.
- 1:57See, it's good having a producer, guys, because she knows what she's doing when
- 2:00it comes to microphones.
- 2:01I'm not afraid to move things. Yeah, yeah, yeah. She has so much history.
- 2:04So thank you for joining me. You're very welcome.
- 2:08Thanks for having me. So when I was reading about you and your bio,
- 2:10I was fascinated. Can't wait.
- 2:13You, like, planned, like, created, what did you do with boxing?
- 2:20Because I saw that and I immediately was like, wait a second,
- 2:24hold on. She produced boxing. She was in the event planning of it.
- 2:27Oh, huge. All of that background because it's fascinating. Oh,
- 2:30I have to tell you, I love boxing.
- 2:33And I know people don't get it and see the sport for the heavyweight fights
- 2:38and the things that get on HBO and Telemundo, both the channels that I worked
- 2:42with when I was working with Caesars Entertainment.
- 2:44Were you in Vegas at the time? I was actually doing it out of Atlantic City.
- 2:48Our VP, who is head of marketing, had a vision to bring boxing back to Atlantic City.
- 2:54This was a very personal passion project for him.
- 2:58He got involved with a couple of promoters to bring curated matches to Atlantic
- 3:04City that fans would really be into.
- 3:06Curated meaning people they knew and would want to watch, not an unknown.
- 3:12Yeah, because here's the thing about boxing. Like when you see a fight,
- 3:15you know, let's go back in time to like a Mike Tyson.
- 3:18People think about that. You know, a lot of it is we're going to watch that
- 3:20one main heavyweight fight. Yes. But an actual boxing match.
- 3:24Hours long. There's an undercard of all these up-and-coming fighters,
- 3:29and this is their shot to make a name for themselves, establish a record.
- 3:35And I got to tell you, it is such an amazing human experience, the venue.
- 3:41So we did things in our hotels. We also did them at the convention center in Atlantic City.
- 3:45Depending on the size and scale, we would put a boxing ring up in a ballroom
- 3:48to do smaller fights, or we would do the big fights that would be televised.
- 3:52They would be in a convention center with satellite trucks and all that kind of good stuff.
- 3:56Regardless of the size, it's a human event, multi-days long.
- 4:01We worked with the Duva family a lot. They were very famous promoters.
- 4:04They would put the cards together, maybe eight or 10 matches.
- 4:08And in the title fight, a lot of the fights were not heavyweight fights.
- 4:12They were middleweight or bantamweight. And these were the guys that were real scrappy fighters.
- 4:18They were just like, They're athletes.
- 4:20They were very, you know, conditioned. So you have about a week leading up to
- 4:24a fight, not just the main event, but everybody comes in.
- 4:28They set up training. We have a press conference. They had a weigh-in. They have weigh-ins.
- 4:32And the weigh-ins sometimes are televised. They're always attended by press.
- 4:35Oh, my gosh. They are so fun.
- 4:38So it's like everybody's coming in. And these guys, we didn't do female fights.
- 4:43That would have been amazing. I would have appreciated the parody in that.
- 4:45But, you know, they come with their family and their friends.
- 4:48And this huge amount of love and support to cheer them on.
- 4:52We get to know some of the families and fighters. And it was great.
- 4:55Then you get to the actual fight night. They're out there doing their thing.
- 4:58We're doing press events.
- 5:00We're doing meet and greets, depending on who's televising. That was also in
- 5:04our purview to say, this is the on-camera side.
- 5:08Oh, yeah. So who gets a ticket? Like, who's going to be on camera?
- 5:12And then people calling you to get the tickets. It was great.
- 5:15Strategically placing people. Making sure the seats are full.
- 5:18Right. And they are. But people are getting up. They're getting a beer.
- 5:20They're doing stuff. But particularly who's in those camera seats was a lot of fun, too.
- 5:24Stressful and fun but fun oh so much
- 5:27fun we had a great i had a blast i have never been
- 5:30to a fight my experience with boxing was we
- 5:33do main street weston every year last year it was
- 5:36a famous fight follow it as much anymore with a youtuber okay
- 5:39and he was gonna fight anyway all the guys to the friday night event were like
- 5:45we want to watch this i brought a tv in and they all watched the fight while
- 5:49all the wives were shopping well i got sick last year amazing i couldn't make
- 5:54it to main street Street Weston, but I got my tickets for this year. So I'm very excited.
- 5:57I hope there's a fight. Yeah, I'm going to watch.
- 6:00It was so popular. It's fascinating how that one sport, there are certain sports
- 6:05that people really rally around.
- 6:07And UFC, I guess, is another one that people are like, I don't know about that
- 6:10one. That one just seems so brutal.
- 6:12I never have never done any of those matches, but I'm sure it is very similar
- 6:15in the fact that these are hometown guys.
- 6:17So when you think about how sports is and how commercial sports are when you
- 6:21get to football and baseball, I mean, these are guys that are literally coming up.
- 6:27From a neighborhood with a very supportive community and theme in everything I do in my work.
- 6:33It's like, I'm so connected to the human part of that. I was always rooting for them.
- 6:37Like you hated to see anybody lose, right? But of course, if somebody has to
- 6:41lose, that's the way it could draw, but nobody really wants to see that like in scoring of it all.
- 6:45But I think that they're so connected to just being from where they're from and coming up.
- 6:51These are guys that are coming up and they're trying to make a name for themselves.
- 6:54And they're getting, and the violence part of it, It's not something I understand.
- 6:59But also, they're athletes. I mean, these guys train.
- 7:02They're training. They're learning how to do all this stuff. It takes a toll.
- 7:05It does. It takes a toll. It's being a part of that energy in that room.
- 7:08Yeah. And being like, I did some of this. Yeah.
- 7:10I made some of this happen. It was a blast. It was a team effort.
- 7:13We had a great time doing it. It was a lot of fun. Oh, so then you move into...
- 7:17HBO. That was for HBO. So HBO was one of the networks that we did work for.
- 7:22You moved into producing and production with your husband.
- 7:25Is that the next step or what did you do after that? No. So the next step was
- 7:28I actually got, so a lot of what I was doing with Caesars and Bally's and then Harris bought them.
- 7:35And it was like this, all the big casino brands I worked with for about 10,
- 7:3912 years, like in Atlantic City.
- 7:41The boxing and the events that I was doing was all a function of our special events marketing.
- 7:46It was about building customer loyalty, building brand and creating events and
- 7:53opportunities that players would want to go to and that brought loyalty back to the chain.
- 7:59We did everything from live boxing.
- 8:01We did hand rolled cigar events. We did custom suit fittings.
- 8:06We took guys golfing. That was always a riot because I would get these guys
- 8:11that would come in at the time like in acid wash jeans because they had never
- 8:15been on a golf course before.
- 8:16Right. And I would be driving the cart around to make sure everybody had their beers.
- 8:20Like, you know, like it was never real golfing. But some guys were having a
- 8:25good time. It ran the gamut.
- 8:26You had these high end events and then you also had events that were like bingo
- 8:29just to bring bodies in. It was a lot about brand building. It was customer service.
- 8:34It was loyalty building. It was also producing these experiences that were a
- 8:39lot of fun, but also had value to the corporation that was doing it. Right.
- 8:43So so I transitioned that into working with American Express.
- 8:47So I went to work, do meetings and events with American Express.
- 8:50So I started working with their customers and clients in that space,
- 8:54doing live and experiential events.
- 8:56And then I ended up going to work for a company called Carlson Marketing,
- 8:59which now has become AMIA, where I was doing this internationally for Fortune 500 companies.
- 9:05A lot of pharmaceutical, a lot of, I worked with a lot of food companies.
- 9:09So again, creating experiences that
- 9:13drove loyalty internally with their staff and with their, you know,
- 9:17their employees, with their customers.
- 9:20Right. And then also externally. So both internal and external loyalty.
- 9:24What did you enjoy about it?
- 9:26I'm a project person. Okay. So I have a creative person. I have a very big melding
- 9:32of creativity, but also I'm a process driven project person.
- 9:37I know you You can relate to that. So I love the process of designing something.
- 9:41I love the implementation.
- 9:44I love getting from point A to point B. I love building the team.
- 9:47I've always enjoyed that part too.
- 9:49I love the execution, right? Because there comes a point in planning where you
- 9:53get to that, I can't talk about this thing for another minute. It needs to happen.
- 9:58And then you get in it. And that's my favorite part because you're like, I got to think on my feet.
- 10:03It's got to happen. We're in it. There is no going back. You got to do it.
- 10:08I've been doing it for so long. And it's the same way whether you're producing
- 10:11a live event, doing a film or putting a book together for publishing.
- 10:15It is a similar arc in terms of you are building, you're creating,
- 10:19you're designing, you're planning and then you're releasing.
- 10:23And all of that is just, I don't know, it's lovely. Do you get a down point after?
- 10:29Yes. Right? Yes. So I'm not alone in this. I find that once an event is done,
- 10:35once a moment is finished, I've been doing it for so long and I've been so in
- 10:40it and it's been in my head and in my body.
- 10:42I've been living and breathing this thing. And then it's done.
- 10:45And I'm like, that was exceptional.
- 10:48Like, now what? It's almost like, it doesn't feel like depression, but drops.
- 10:52Almost to the point where I'm like, I've got to go back to that feeling.
- 10:56I bet you feel it after a podcast, too.
- 10:58100%. I have to come down from doing a podcast. It's like the first,
- 11:01oh, it's so funny you said that, because the first recording I did,
- 11:05it took hours for me to come down from it. We call it the performers. It is.
- 11:09Like, you are, and I think, you know, it's two different experiences, but very much the same.
- 11:13In a circumstance like this, you're on that adrenaline run because you're in
- 11:16a time frame, You're driving, you're talking, you're doing all this great stuff, right?
- 11:21But it's the same way when you're doing a project. It's a pressure cooker that
- 11:24builds to a culmination point. You've got an end point.
- 11:27As you're going down that line, for me, I can feel as it builds, right?
- 11:32Like you're like, okay, we're here. This is the happy, easy part.
- 11:35We're starting. It's good.
- 11:37We're just talking about ideas. And now I'm like, okay, opinions are done.
- 11:40We're now in execution plan mode, right? That's right. And then we're at the
- 11:43date of it happening. I think the release part also lends to that lull because
- 11:47you're like, OK, we're here.
- 11:50It's got to happen. Yeah. It's got to flow. High water. Yes.
- 11:53I'm doing it. And then when it's done, you're like, holy shit, that's done.
- 11:57It feels great. For me, I always debrief and I think like, what could I have
- 12:00done differently? But, you know, most of the time you're like, that was great.
- 12:03I feel really good. Somebody's happy. I'm happy. It all worked out.
- 12:07But yeah, you get a little bit of a little sadness.
- 12:09Especially if you don't love every project. Yeah. And that's OK.
- 12:12But when you really feel connected to something and you feel good about what
- 12:16you did, I think that even is a little harder, right?
- 12:19It is. You put so much into it, not only time, but brain space.
- 12:24It's incredible how much brain space these events or what you're doing takes up.
- 12:31Yes. Because it's not like you are, okay, we're going to throw an event and
- 12:36do this, this, and this. Great.
- 12:37And that's it. It's like, how are we doing this moment? Where's the start?
- 12:41What is the run of show? Where are we putting this?
- 12:43Run of show. And then you're...
- 12:46Like, oh, wait, we might have to do this differently. I'm sure you find this,
- 12:49too. People think it's easy because I've thrown a birthday party.
- 12:52I know there's no dig on anyone who's thrown a children's birthday party. It is difficult.
- 12:56We know that is hard. It's not easy. Or a family dinner. It's all tough stuff.
- 13:00But when you get into a larger scale event or production, you have to be very
- 13:04focused. You have to be very project minded. You have to be business minded.
- 13:09There's all of these elements. It's time management. And it's also not a normal
- 13:13nine to five. When you're running your own business, there is no off button.
- 13:17No, and we're running events now. You're there until whenever it's done and
- 13:21everything's picked up.
- 13:22Not to mention, with these events that people are paying for,
- 13:25you also want to make sure they're getting their value.
- 13:27That you spent money to be a part of something. I want to make sure that...
- 13:31Getting something out of it. Yeah. Like that's also in the back of our minds
- 13:35to the actual experience of it and the value in purchasing a ticket and where it's going.
- 13:40That's also relationship building. And that's a key part in anything, in being successful.
- 13:44You have to establish a good relationship with the client, with your vendors, with your suppliers.
- 13:50And that's where people start calling you back. They're saying,
- 13:53oh, Marie, I know you're doing this.
- 13:54So I feel comfortable. Yes, absolutely. I will sign up. I know this is a crazy
- 13:57new idea, But you're doing it, I'm in it.
- 13:59We've gotten people on board because they trust us, because we built a relationship.
- 14:04Okay, we're in. Half of the shit I do is only because people are like,
- 14:08all right, we'll do it for you.
- 14:09That's it? I'm in. That's gold. That is currency. I'm thinking of a million
- 14:13different things right now that people are like, all right, fine, I'm in.
- 14:16You're doing it, we'll do it. It's currency. You talked about building a team
- 14:19and how you enjoy that. Yeah.
- 14:21Because I think about all the teams I've built and how important it is to have
- 14:25those types of people. So tell me a little bit about how that process works
- 14:28for you. Yeah, I think it's a great question.
- 14:30It goes back to what we were just saying. When you build trust and relationships
- 14:33with people, then you have a pool of people that you trust.
- 14:37Ephemeral, this work that we do, because it is for a finite period of time.
- 14:42A lot of the people we work with are freelancers, whether in production or events.
- 14:46It's a gig economy, right?
- 14:47So you have a pool of people that we've built over the years that we know and
- 14:52trust and can do very specific things. For me, I take a look at what the job is.
- 14:59What do I need? Where are my gaps? And then I look at the people that I know and trust.
- 15:05But also I like to look at how I incorporate new people because then that's the hard one. Right.
- 15:11Because you want to make sure that what you're doing is not going to put anything
- 15:13at risk, you know, or jeopardy.
- 15:16But that's also where you tie into, I think, your relationships with other people
- 15:19that you trust to get recommendations. So I really look at it holistically.
- 15:23Like, where are the gaps? What am I filling?
- 15:26And a lot of Trevor, my husband, and I are working together.
- 15:28So it's what is he going to be doing?
- 15:31We have to be very specific about our role, especially since we're married and
- 15:34in production together because we don't want to overlap because it's not good for the dinner table.
- 15:39That's one of my questions. We have to be very particular about how we're doing
- 15:42it. And then we have to say, OK, where are our gaps?
- 15:44We're very fortunate in the fact that we've been doing this for a long time
- 15:46and we've been doing it both in entertainment and in corporate.
- 15:49Not everybody can both have a corporate mindset and also be an entertainment
- 15:54person. But you have some people who can.
- 15:56And then we fill in from there. But it's about maintaining those relationships, too.
- 16:00You have to make sure that if you're committing somebody to a job,
- 16:03that it's going to be worth their while financially.
- 16:06And, you know, and then that means they trust you and will come back the next time. Absolutely.
- 16:11Yeah. So you touched on this working with your husband. Yes.
- 16:14You and Trevor are working together. How do you separate what has happened all
- 16:18day long in work with sitting down and having dinner with your family and having
- 16:22dinner with your family?
- 16:23And not diving back into something that you were trying to leave in the quote-unquote office?
- 16:29Couples therapy. Okay. Oh, seriously? Seriously. No, we have done that,
- 16:33and I highly recommend. Things are great, but boundaries.
- 16:38So we weren't really great at that when we first started. When we established
- 16:42Macrocosm in 2012, I was still working full-time in the corporate sphere.
- 16:46Trevor always had his own company before that. But we wanted to do this thing
- 16:49together, and we kept saying, okay, what is this going to look like?
- 16:52You know, and again, it was funny.
- 16:54We had a creative executive at HBO that said, do you really need to change the
- 16:57name of your production company?
- 16:59And I was like, oh, OK, Lisa, what? Like anything you say.
- 17:02You're going to produce this film? Yeah, sure. No, but she was great.
- 17:05And she said, well, it really should be risk and reason. He's risk.
- 17:09100 percent. And I'm the reason. So you could see where that rubber meets the
- 17:13road sometimes, like when we're trying to do stuff.
- 17:15But I was like, that's a really great idea. So we joke about it all the time.
- 17:18But it really was. It's about establishing boundaries. So we had a rule at one
- 17:22point that said, like, after 8 o'clock, we can't talk about work.
- 17:26Again, because now, especially living here, we get calls from the West Coast.
- 17:30So we can't say, like, 6 o'clock.
- 17:32It could be 9. And then we're like, maybe it needs to be 9 because it's still
- 17:356 o'clock on the West Coast. Maybe we'll do that. But we're like, OK, this is a cutoff.
- 17:39And then we're like, OK, well, once we get into bed, we can't talk about work. Yeah, yes.
- 17:44I don't know work pillow talk, but really it's about boundaries.
- 17:47I can't say that we found...
- 17:49The perfect balance. I think after this many years of doing it together,
- 17:53we've definitely gotten better.
- 17:54You add a kid into the mix, but we do our best. But it's hard. It's hard sometimes.
- 17:58The other thing that we learn to do is to take leadership on a project.
- 18:02We support each other on all things that each of us is doing.
- 18:04And sometimes we work equally, but a lot of times we'll say, this one's yours.
- 18:09Ownership helps the other person to not meddle as much. But I could understand that. Right?
- 18:15Yes. Yeah. So I will hearken this back to when we moved to Weston.
- 18:19Yeah. Ben was working in the city.
- 18:21My husband was working in the city full time. He was gone 6 a.m.
- 18:23To 9 p.m. And we moved into this house that I had to decorate and fill with things and paint.
- 18:29I would come up with this idea of what I wanted it to look like.
- 18:32Order stuff, put stuff together. And he would come into the house and be like,
- 18:35I don't know. I think I want this, all these opinions.
- 18:38At one point, I was like, you need to stay in your lane.
- 18:41Like, you do your job. Let me do mine. And he was like, OK. Isn't a husband
- 18:46that has design opinions amazing?
- 18:48I love it, too. He is exceptional when it comes to the outside.
- 18:51Outside is his. My husband's great at design, but sometimes I just don't want to hear it. I love it.
- 18:56Thank you. I just want my vision to come to life. I'm putting that there and that chair.
- 19:00Feels especially smart right now because we just finished a home renovation.
- 19:04We just finished our kitchen.
- 19:05So I'm like, yeah, we did. We got through it. We're married. We're still together.
- 19:09But home renovations, they can really cause some serious stress.
- 19:13More counseling. Right.
- 19:15Just the knobs. I can imagine the knobs. I can't even. I'm getting flashbacks.
- 19:18So if you go back to me and say, that was your Aline. Love you.
- 19:22Say that one. Just go back there. So you started Macrocosm. Yeah. With Trevor. And-
- 19:29This street gang, how we got to Sesame Street. Yes. Like massive success.
- 19:34Yes. It had. Critical success.
- 19:36Like awards everywhere. I can't even count how many of the emblems that were
- 19:40next to it of all the awards you got.
- 19:42And I started watching it and immediately brought me back to my childhood of
- 19:47watching Sesame Street.
- 19:48I mean, you all know the song. You know the street. You know all the characters.
- 19:52Then you had Jim Henson in there and it was like brought him back.
- 19:56Yeah. I haven't seen his face in so long. His voice.
- 19:59What was the catalyst for this? What brought you to this story in particular?
- 20:02Yeah, so it was a journey.
- 20:05This project was one of those, I would say, that it was Trevor's lane to begin
- 20:08with. He wanted to do a documentary on Jim Henson.
- 20:10And we worked with the Henson family for about a year on different concepts and processes.
- 20:16Our publisher at the time was Boom Studios. They're now part of Penguin.
- 20:20They did a lot of graphic novels. There was an executive there who had the relationship
- 20:24with the Henson family, And they had a series of graphic novels and books that
- 20:27they were doing through Archaea, which was an imprint of Boom Studios.
- 20:30Our friend Stephen had said to Trevor, you know, they're both huge Jim Henson
- 20:34fans. And they're like, we should really approach them about doing a documentary.
- 20:37And that's a hard one. There was one recently done and it was very good.
- 20:41It's a hard one when you're doing it for your family, right?
- 20:43We did it for about a year where we were in development and then it just wasn't
- 20:48coming together. There were a lot of source materials, and one of them was Street
- 20:52Gang, the first 40 years history.
- 20:55So it was done by this author, Michael Davis, and it was about the first 40 years of the show.
- 21:00And I had read the book, Trevor had read the book, and we started talking about
- 21:05it. And I'm like, you know, the beginning of this book...
- 21:07Is really interesting because it's like the gang coming together, right?
- 21:12So it's like this moment in time where these very disparate human beings came
- 21:19together to create something that was really about creating parody and education
- 21:23for all children in our country.
- 21:26And so when you think through a creative lens, which is pretty amazing, right?
- 21:30And so we ended up reaching out to Michael, got him on board.
- 21:33We bought the rights to the book. and we started with this idea that we were
- 21:37going to do a documentary around the book and really this story of the gang.
- 21:41And then we got a call from Sesame Street.
- 21:44Because, you know, at the time Jeff Dunn was the CEO, lovely man,
- 21:48and he said, I heard you talk to Michael and would you like to talk to us?
- 21:53And we're like, yes, we would.
- 21:54So Trevor ended on a conference call with their entire executive board.
- 21:59Did a great job, thank goodness.
- 22:00Got us into the next stage. But then we started working with them.
- 22:04It's an independent project, but they opened the doors to us, which was great.
- 22:07Through Michael's book, he had done extensive interviews with all the original cast.
- 22:11So Carol Spinney, Sonia Manzano, all of the people that we grew up knowing and loving.
- 22:16What I loved about it, and this is where this became like a co-project for the
- 22:20two of us, Trevor came from this love of Jim Henson, absolute love of Muppets and the show.
- 22:27We all grew up with it. What I loved was the social and human aspect with this
- 22:31idea that these people came together to address something that was broken in
- 22:37our society for our children.
- 22:39Yeah. And to think about the possibilities that come out of that when people
- 22:44are activated to make a positive change in the world, that just lit me up.
- 22:48So it was great because, again, this is where we work really well together because we both –.
- 22:54Bring things to the table, I think, that are coming from a different perspective.
- 22:57But when you marry them together, like we're married, it makes it a whole, right?
- 23:02So that was great. Then we started with putting this idea together of what this
- 23:05film would be. And it was daunting, though, I have to say.
- 23:08It was daunting. I can imagine you had your, I'm thinking of all the pieces
- 23:12that had to come together to create something like this.
- 23:15So not only are you interviewing the cast, you're interviewing people that were
- 23:19involved with it, then you're also putting in videos of the people,
- 23:25of the background of Sesame Street,
- 23:27old videos, putting all that together.
- 23:30When you do that, because I've never done anything on TV or any production or anything like that.
- 23:34When you do that, are you literally writing a script in your head like,
- 23:40all right, we're going to start with this. Then we're going to go to this person.
- 23:42Then we're going to drop in this bit of the old cast hanging out together.
- 23:45Your brain, literally step by step, looking at all those pieces coming together?
- 23:51Not in the beginning, because this was the intimidation of this project.
- 23:54Sesame Street is so big. It's been around so long. It's been in how many countries?
- 23:58How do we approach this in a way that was going to have our main goal at the time was...
- 24:03We wanted to have something that
- 24:04people were going to find a universal connection to in the film, right?
- 24:08So while I was motivated by the social consciousness and the help for children,
- 24:12Trevor's motivated by the Muppets,
- 24:13everybody who's watching a movie is motivated by something, right?
- 24:16So how do you pull that together in a way that the audience is really going
- 24:19to respond to? Because at the end of the day, we want the message.
- 24:21We were like, what do we want the message of the film to be?
- 24:24And the message of the film for us was really about we should be celebrating
- 24:28something like this that happened and encourage other people to do things like
- 24:33this again. Right. Sure.
- 24:35And while this was a moment in time, it shouldn't just be a moment in time.
- 24:38It should be something that we're thinking about always.
- 24:40Right. About how we are addressing things that need to be addressed in our society.
- 24:44But there was a lot of watching, lots of clips of Sesame Street.
- 24:48We were very fortunate that Sesame gave us the blessing. We could still have
- 24:52done this film without them.
- 24:53But the fact that they allowed us access to their archives, the Henson family
- 24:57gave us access to the Jim Henson archives.
- 25:00So there was a lot of watching of clips of shows.
- 25:03What's amazing is the original show reels have all of this extra stuff in it, too.
- 25:09Right. They're filming a bit with a Muppet or with the cast.
- 25:14And then there's also other stuff like bloopers. We probably lost months of just incredible.
- 25:22So I guess if you think about you architected from what do you want the purpose
- 25:25of the film to be? Here's something also that changes as you do documentaries.
- 25:28The story unfolds the more you're doing the research. Right.
- 25:32So and you don't want to go in as a filmmaker with this idea that I understand
- 25:36it from the very beginning because then you're not open.
- 25:39To what it might bring to you as you're going along. Because I wish I could
- 25:43say that we had really crystallized on the origin story.
- 25:45We probably would have saved two years on the origin story, you know, from the beginning.
- 25:50But that really is what kept coming back is the thing that everybody loves the
- 25:54story about how the band got together.
- 25:55Right. You know, you want to know, like, how did this happen?
- 25:59These people are so incredible. And we made it so then we got lucky because
- 26:02there was a former art director who had wanted to do in the 80s,
- 26:06a behind-the-scenes documentary done by the workshop. They were nonprofits funded by government funding.
- 26:13That's not there anymore. And viewers like us were contributing.
- 26:16So they never felt good about producing their own documentary about themselves.
- 26:21They felt that was too not on brand or mission for them, right?
- 26:24But we had this incredible role film that we got.
- 26:28And we see it from the very beginning of our film, where you're seeing these
- 26:31people behind the scenes. This is in the 80s.
- 26:33They're setting up the shots. They're on the set. And that was gold to be able
- 26:37to get that because that really anchors you into time and place.
- 26:41Of when the show was being created and also what was happening.
- 26:44And you get to see the characters in ways that you haven't seen them before.
- 26:46And then we made a very conscious decision. There were a lot of people who could
- 26:50talk about Sesame Street.
- 26:51There were a lot of experts, but we made a decision that we only wanted to talk
- 26:54to people who were either the original cast or family members of the original
- 26:59cast that could talk about that moment in time.
- 27:02Because that was anchoring us into, again, that origin story,
- 27:06that getting the band back together. And I think that's what ultimately worked.
- 27:10That was the voice of the film. And that's what I think brought it together.
- 27:14Incredible. Yeah. I'm just thinking about how you did this. Not for the pain apart.
- 27:19And the mindset to do that, it seems like an incredible production,
- 27:24the amount of time and thought that goes into it.
- 27:26I really love when you're doing documentaries, you can't know what it's going to be about.
- 27:31Right. I find that to be true about many things, though.
- 27:34Right. 100%. I think that's a rule for life. It's like no expectation.
- 27:38You've got to be open to what's going to happen. You might have an idea,
- 27:41but if something turns and changes, that's what it becomes.
- 27:45Right. I feel like this is a very good learning experience or a growth experience.
- 27:49It's probably why I continue to do it. I think it's good for me to know that
- 27:54I don't have to have the answer and that the journey to the answer is sometimes better.
- 27:59When did you wrap this? So best part was we were living in Los Angeles and we
- 28:06had established a film office in New York.
- 28:08We were in Hell's Kitchen. So we had our director, our line producer,
- 28:12our editor, our assistant editors were all in this office in New York.
- 28:16So we were coming back and forth.
- 28:17And that's where everybody that we interviewed, except one person,
- 28:21Lloyd Morissette, who was one of the original founders of the show, was in San Diego.
- 28:24So everybody we filmed was in New York. We had that office for about a year.
- 28:28We shut down the office in 2019.
- 28:32You know where this is going. But we were great. We were like,
- 28:34oh my gosh, we got everything in the can.
- 28:36Going back to your question about how do you put this together,
- 28:37there comes a point in the film where you have a rough cut. Our first rough cut was...
- 28:43Horrible. It was three and a half hours long. There was a moment where we sat
- 28:47down our core creative team with multicolor post-its and laid out the beats
- 28:53of the film, the footage we wanted to keep, things that we needed.
- 28:57Trevor kept saying, we need more kids in Muppets. He was right,
- 29:00because we talk about a lot of things in the film, but it has to come back to
- 29:03that magical interaction that we all remember. And the show was interesting.
- 29:08And that was one of the tenets So the show, they did the show at first without
- 29:11the Muppets on the street.
- 29:13And people were like, I don't get it. Like, I don't like it.
- 29:16You put the Muppets in, it was magic.
- 29:18So we put that same formula into the film. So anyway, we shut the park.
- 29:21So we were like, we're good. We got in the can.
- 29:23We got the beats. We're going into post-production.
- 29:26This is excellent. So now you're going into editing and finished.
- 29:30Editing always happens, but you're doing it to visual. You're going into sound.
- 29:33Any of your animations or anything you want to add into that. So we had sold the film.
- 29:37So we're like, oh, we're great. This is going to be great. And then pandemic hits.
- 29:42Right. So it's March and we had an office in Los Angeles. We're packing all
- 29:46our stuff up and moving into home.
- 29:48That was tough. And then we lost our distributor deal because that distributor
- 29:53was like, everybody was, if you didn't have something in the can that was ready
- 29:58to go out, they were closing deals.
- 30:01At this point, you had streaming. But over the last few years,
- 30:04streaming has just taken off.
- 30:06Yes. And streaming was still a fact. but this was a theatrical
- 30:09release and we had HBO was our streaming partner but
- 30:12we were looking but we had gotten a theatrical distributor on board too and
- 30:16then they backed out zero one was allowed in the theaters unless you rented
- 30:20it for just your family I remember doing that exactly oh my gosh didn't we all
- 30:24but also financially they weren't putting any money into new projects and they
- 30:27were like we're not going to make this deal happen so we were like great,
- 30:31so that was a really interesting time so we were like okay we're going to try
- 30:34to finish this film because we have to finish it We were looking at all these
- 30:38different ways, like financial structures, trying to finish this film.
- 30:41But also it's the pandemic. So we had visions of going the sound correction and the visual studios.
- 30:47They feed you croissants and you're looking on big screens and you're like,
- 30:50no, I don't like this color. Do it great. Do it this way. It's all very lovely.
- 30:55Meanwhile, I am teaching my TK child on Zoom.
- 30:59Trevor and I both did it. But Trevor's getting put up. I'm putting him in full
- 31:03PPE to go to this guy's garage with his bag lunch that he has got to eat in
- 31:08his car to do all the final stuff. Right. So we kept plugging through.
- 31:12We had a little bit of money. We got a grant from the Ford Foundation.
- 31:14It was like one hundred thousand dollars that got us through for a little bit.
- 31:17We put our own money in and then we got a call.
- 31:21Our film agent said, listen, I gave you a rough cut to Sundance.
- 31:26We're like, oh, God, I'm a little nervous.
- 31:31That's not great. But they loved it and they want to do a call.
- 31:34Now, my mom was living in Henderson, Nevada at the time. Trevor's parents were
- 31:37outside of Dallas, Texas. We're in Los Angeles.
- 31:40We had all decided we were going to come together as a family,
- 31:43quarantine for a couple of weeks. And then we were all going to meet up in Santa
- 31:45Fe, the house we had rented in Santa Fe, New Mexico.
- 31:49Sundance wants to have a Zoom with Trevor and I.
- 31:52We're like, absolutely. So we get on with the festival organizers and the creative
- 31:56director and they're like, we love it. We'd like you to know this is in July.
- 32:00And they're like, we'd love you to do Sundance in January. We're like, sure.
- 32:06Oh, my God. Is this even going to get finished? So we accepted the Sundance
- 32:09and then the race was on to get it. You had six months.
- 32:12Finish it. With no money. Yeah. Sundance ended up being. But we did it.
- 32:15We got it done and sold the film right before Sundance, which gave us the final
- 32:19funding that we needed to finish the film.
- 32:21Sundance was virtual. because it was January, what, 2021 at the time.
- 32:25So it came out virtually at Sundance.
- 32:27It had a limited theatrical run in April 2021, where still no one was going to the theater.
- 32:33We moved to Weston in May of 2021, and it had its run on HBO in December.
- 32:41So it was a journey. I think it was about six and a half years to do the film.
- 32:47I used to track it by Riley's baby pictures.
- 32:50That's amazing. I have a picture of her as an infant at Sesame Street at the
- 32:53Sesame Workshop Studios across from Lincoln Center.
- 32:56We took her when they were like, bring your kid. I'm like, is this amazing?
- 32:59So we'd meet with we'd be meeting with the executives and stuff.
- 33:01And she'd be like, they have all this amazing things for the kids to play with.
- 33:04So she was toddling around.
- 33:05And I have a picture of her like in big bird slippers when she's like four.
- 33:09So I have all these pictures of her at Sesame Workshop.
- 33:12I used to track her growth and development. That was my growth and development chart for my kid.
- 33:18I mean, a lot to take on just from moving from one place to the next.
- 33:22But then you're also getting a film out into the universe.
- 33:26Funding it. Yes. Having meetings. Yes. Teaching a child. Yes.
- 33:30L.A., you guys didn't go back to school. She was really young,
- 33:32though, right? No, we never.
- 33:33She was in TK. She was part of the public school program. She's an October baby.
- 33:36So it was great because they kept the class ages great. So you had this ability
- 33:41to do public school still.
- 33:43She was age appropriate ready, but not, you know, not there yet.
- 33:47Yeah, no, there's a great picture Trevor took of me, you know,
- 33:49had her little desk with her little Zoom.
- 33:52And I'm on the floor next to her on my laptop.
- 33:57And she's doing the thing. You remember that was health. But,
- 34:00you know, your boys were how much they were. Grayson was in first grade. Oh, nightmare.
- 34:04First grade and Easton was in fourth. Nightmare. I think it was first and fourth. It was hell.
- 34:08I feel like we were lucky that she was in TK because I think I when I hear these
- 34:12stories, you know, from other parents when they were like, first grade,
- 34:15fourth grade, that's like, that's really we were lucky. But L.A. didn't go back.
- 34:20So we literally go back to my family's in California.
- 34:23No, my sister was waiting forever to put her in school. We didn't get back.
- 34:26They had decided they were going back in April and we were moving in May.
- 34:31And I said, I can't put her into a classroom experience.
- 34:33It's not going to be her school. That was already enough craziness.
- 34:37Right. So I'm like, we're just going to wait. We're going to go to Hurlbut.
- 34:39Yeah. Move from L.A. Yeah. So you move and you buy this property in Weston.
- 34:43But you didn't just move.
- 34:45You also moved in your parents. Yes.
- 34:48And your mom and Trevor. parents yes we're insane
- 34:51we're insane people all of you live together now
- 34:54people listening this is a beautiful home it's not just
- 34:57beautiful home but there's land that there are everyone has
- 35:00their own house everyone has their own that's very key can you walk
- 35:03us through a part of me this is a dream i would love
- 35:06to have a hundred acres and everyone has
- 35:09a house on it the kids run around and we joke about this me
- 35:12and my wives we joke about us getting land and
- 35:15putting houses on it and everyone has their own house but everyone's kids run
- 35:18around together magic that's a dream the parents sit out in front of a bonfire
- 35:23and drink bourbon and wine like we someday will create we need to be doing it
- 35:27so yeah walk us through how that went because you also had renovations yeah well yes.
- 35:33So films and renovations also very toll taking on a marriage and a family but
- 35:39yeah so i will say that we got this idea.
- 35:42About moving. I think it had always been in the back of our mind. We love California.
- 35:46We have family there, lots of good friends, all that good stuff.
- 35:49But I think it started with really like this whole idea of like Riley going
- 35:53into school and where do we want her to grow up?
- 35:55We've been trying to get both my mom, who's a widow, and Trevor's parents to
- 36:00move closer to us. And everybody was getting older.
- 36:02It was a conversation, but no one wanted to move to California.
- 36:05It wasn't really a good thing for them.
- 36:06And so we were like, how do we make this work? Should we think about going back to the East Coast.
- 36:11For us, our work can be anywhere. We weren't tied to a studio.
- 36:14That was very helpful. And so we started having this conversation about the East Coast.
- 36:19And then we had this conversation with our family and they're like,
- 36:21yeah, we can move back to the East Coast. So we were shocked by that.
- 36:24So we were like, OK, what's happening? And, you know, again, we're producers.
- 36:28We don't mess around. If there is an idea, let's make it happen.
- 36:31So Trevor's like, we're doing it. And I'm like, OK, how are we doing it?
- 36:34I need a time. I need the project management.
- 36:37I got to figure it out. So that's what we did. It was funny.
- 36:38He found, So we started looking and we had very good friends in L.A.
- 36:42My family's from Philadelphia. I grew up in southern New Jersey.
- 36:45I don't say the Jersey Shore. It was not like the show. I grew up in Ocean City,
- 36:49down near Cape May Avalon.
- 36:51Trevor's family's from New York and he grew up in Maryland as well.
- 36:54We are East Coasters, but we were like, if we're going to move back,
- 36:56we didn't want to live in New York. We didn't want to live in New Jersey.
- 36:59We didn't want to live in Pennsylvania. So we said, what about Connecticut?
- 37:02We wanted to be by an airport. We wanted to be somewhere we hadn't been before.
- 37:05And then our good friends in L.A. had grown up in Greenwich.
- 37:08And I had said, well, I'm thinking about Greenwich. She's like,
- 37:10you don't want to go to Greenwich. Why don't you take a look at Westport?
- 37:13So we looked at Westport and then Trevor found the listing for our house on
- 37:17Redfin. Zillow for some, Redfin for us.
- 37:21I saw the house and he's like, honey, look, we can all live together. I said, absolutely not.
- 37:26Not going to happen. I don't feel like that's a good move. Remember that boundary
- 37:30conversation I was having earlier?
- 37:33Let's circle back to boundaries. I started to really warm up to the idea.
- 37:37We kept talking about it. We showed the picture to the parents.
- 37:41They were all on board. Now, the house, when we looked at it originally,
- 37:43has a main house and two outbuildings.
- 37:45One was a full house, cottage. The other was a barn that had a studio apartment
- 37:50in it, which we thought we could naively, not knowing zoning or anything,
- 37:55we're like, oh, we could turn that into a house for my mom.
- 37:57Like, that's perfect. She only needs like this amount of space.
- 38:00So we started talking about it. And then we flew out here in the pandemic because
- 38:04I said, there's a level of crazy I will buy into.
- 38:07I will not buy a house. I was under contract, but I had an out clause.
- 38:12So we were like, all right. So we came out and just fell in love with it.
- 38:15You know, and we were like, this
- 38:16is great. I took video sending it to the parents. Like, you guys sure?
- 38:20Like, this is what it looks like. Are you feeling that they didn't fly out?
- 38:23We were worried about them and their health. But we did it. It was a big thing.
- 38:26Let's talk about project planning. all our houses going on the market within
- 38:29the same week we all sold our homes so now i were orchestrating three cross-country
- 38:37moves gosh movers everybody's doing their own but we're all coordinating it
- 38:41together my mom had to come and live with us because her house had to be built.
- 38:47So we're also trying to pack up houses and, you know, in doing it during a pandemic,
- 38:52you know, where it was like just trying to make sure everybody was safe and all that kind of stuff.
- 38:57So my mom's house, we put her out. Actually, it was within a week,
- 38:59but my mom's house went on the market first.
- 39:01Our house went on the market and then his parents' house went on the market.
- 39:04And again, it was just a crazy time and everything sold.
- 39:08We had to put clauses in like we can sell it, but we can't move until this time
- 39:12and, you know, all that kind of stuff.
- 39:13So but it all worked out and we had a renovation to the main house.
- 39:17We had some things to do, but we knew it didn't have to happen right away.
- 39:20You couldn't live in it for a little while. We could live in it.
- 39:22But my mom had a whole house that had to be built. Wow.
- 39:25And so that was like, you know, that was, again, our naive, you know, the naivete.
- 39:30Like, we were like, oh, we'll just be able to do this. You're like,
- 39:32well, you got to go to planning and zoning.
- 39:34And I don't know, like, you're saying you're going to keep the existing.
- 39:37Is it really a livable house? I'm like, oh, my gosh. But they were great. We had a process.
- 39:41We followed the process. We got there. But 14 months later, we had a house for my mom.
- 39:48And again, my marriage is intact. Thank God. Thank God. Yeah.
- 39:52But it was great. And I think the key to this is that everybody has their own
- 39:55space. And it's so great because, you know, my mom was on her own.
- 39:59His parents were on their own. For our child to be able to see her grandparents is huge.
- 40:04But also just little things. For us, it's like having a babysitter,
- 40:07but also having a family dinner and being able to be together and sharing this
- 40:12beautiful space. My mother-in-law loves to garden, so she loves being out. She loves to cook.
- 40:16And my mother loves people to cook for her. So it was great.
- 40:19But it was a process, for sure, in bringing it all together.
- 40:22Ultimately, I think it goes, you know, boundaries and timing and everything.
- 40:26It's like we have big talks about how is this going to work. Yeah.
- 40:30That's smart. Yeah. If you don't, imagine the shit show. Oh, girl. And the fighting.
- 40:35Girl. Like, work it out in the beginning.
- 40:37Line it on. My father-in-law and my mother-in-law run the music series at the Weston Library. Yeah.
- 40:42They're doing that through Friends of the Library. They love that stuff.
- 40:45We found out about the history of the house and that she really created this
- 40:47space and rented out properties to artists. This is Alice Del Mar I'm talking about.
- 40:52So they could create in the country. She had about, and I always get this wrong,
- 40:57it's either 100 or 1,000. It was a lot of acres this woman had.
- 41:00And these houses all around our house that she owned and then she would rent
- 41:04at very low rates to her friends who included George Balanchine, Salvador Dali. No way.
- 41:11Salvador Dali was in Weston? I have a picture of him on our back porch.
- 41:15Oh, my gosh. So for those who don't know, Weston is like and was an artist colony.
- 41:21Huge. And like the best part about it was it was open to everyone because there
- 41:26were a lot of rules in Connecticut around you couldn't be black, you couldn't be Jewish.
- 41:30This was a community that was open to all artists to come and do their work
- 41:34in a place that was safe and nurtured their creativity.
- 41:37How amazing is that? How amazing is that? That should just be our bumper sticker.
- 41:40I love it so much. And here's the interesting part about Alice. So Alice was a lesbian.
- 41:45So she created this safe space where all of her artists could,
- 41:50I mean, it was everyone that came.
- 41:53She didn't like to have a lot of publicity.
- 41:55She was very wealthy, but made
- 41:57huge donations to the arts, both here in Connecticut and in New York City.
- 42:01She funded Balanchine, the New York Theater, all of these incredible institutions
- 42:06that we're so lucky to have.
- 42:08Like, she was a huge component in that and knew the makers and the creators.
- 42:12So I think that honestly, if you ask me what sold me, when I saw these photos,
- 42:15there was a box of photos when we came and looked at the house and I saw these
- 42:20people that were here and what she had done.
- 42:22I felt this connection to really being a steward of this place.
- 42:27And I said, we get to keep these, right? Because, I mean, not for us,
- 42:30but we literally have turned them into an album that stays with the house so
- 42:34that it's always going to be here.
- 42:35So people understand sort of the and there's so much more research.
- 42:39I pitched this as a documentary. Like, there's so much more research to be done.
- 42:44What's so interesting is these old houses.
- 42:47I know California, you get old houses, but they're not like this. Yeah.
- 42:50This house that we're in right now was built 250 years ago.
- 42:53The story behind it is that during
- 42:56the Revolutionary War, they had a draft for all of the men in Weston.
- 43:01And there was a group of men who decided they just didn't want to go to the draft.
- 43:06So they were in the basement of this house, drunk as skunks. Oh, my God. Amazing.
- 43:12When they were found and told they need to get out there. I like to go fight.
- 43:17Have you seen the Outlivers?
- 43:19No. I got to send this to you. There's this amazing. I know we're talking about
- 43:22yard table. Get back to that. But there's this amazing.
- 43:24I'm going to send it to you. It's on YouTube. So it's Christopher Plummer.
- 43:28OK. Because you still live here. Yep. Yep. And he is doing, so this was like
- 43:31the, I don't know, it was some centennial, maybe 200 year history of Weston
- 43:34or something. It was in the 80s.
- 43:36The original people who lived in Weston were called the outlivers because they
- 43:40didn't live in Westport.
- 43:41They came out here and they were hoeing rocks out of the ground and they didn't
- 43:45want lights and sidewalks.
- 43:46Cracks me up for anybody who's in the modern Weston channels.
- 43:50But it's so funny. So it's great because it takes you through who these early
- 43:54settlers were and the history of the town. I'll send it to you.
- 43:56It's incredible. homes.
- 43:58I love the history of it. Like you can feel it. Yes.
- 44:02Like this energy. I enjoy drinking my bourbon in that house.
- 44:05So it makes it a lot. No, I enjoy even more.
- 44:06These guys didn't want to fight yet. I should have a couple more drinks. I love it.
- 44:10So the yard to table. So we had this garden and we were like,
- 44:12what the hell do we do with it? We grew things in pots in our house in California.
- 44:15We love the farmer's market in California.
- 44:17That was a big part of every Sunday we had this incredible farmer's market in Studio City.
- 44:21California is the breadbasket of the country. There's so many things there,
- 44:25incredible produce and all this good stuff.
- 44:27But I was like, I really want to make this garden come alive again.
- 44:31And I don't know how to do that beyond my skill set.
- 44:36So we actually got involved with I had heard about this incredible Weston mom, Christina Coulter.
- 44:42She had a flower stand at her house and she was just starting to branch out
- 44:47into helping people put their, you know, put a landscaping or gardens.
- 44:51I said to her, I want a vegetable garden and I want flowers.
- 44:54Is that something you'd be interested in trying to help us? She's like, let's sure.
- 44:58Let's do it. And how lucky we were to connect with her and to learn from her
- 45:04because, my gosh, I mean, she's just such an incredible spirit and so creative.
- 45:08We got her on board and she has helped us incredibly to know what we're doing.
- 45:12And then there's so many things we didn't know.
- 45:13Soil testing and bringing the soil back. And it all sounds very intimidating, just like anything.
- 45:17But what we've learned is, like I said to you today when I gave you some seeds,
- 45:21it's like, throw something in the ground, see what happens. Right? It's incredible.
- 45:27Like, next thing you know, you got tomatoes. And I think our lack of fearlessness
- 45:32around this was when our daughter was very young. She was in love with garbage trucks. Okay.
- 45:38In Los Angeles, you have about three of them that come by your house on a normal trash day.
- 45:43Garbage truck! That was what Riley would do. She would run out and see this
- 45:47garbage truck. And she was like, oh, my gosh. And three times,
- 45:49I'm like, oh, here it comes again. Yay!
- 45:51So much energy. Because it was like, we have to go. It was a Wednesday morning.
- 45:54But what was interesting about it was she loved it and it was great.
- 45:58Los Angeles also had these sanitation fairs.
- 46:00The things you don't think you're going to do until you're a parent.
- 46:03I'm going to a Los Angeles sanitation fair because we can sit in a garbage truck
- 46:08and you can see the facility.
- 46:09But here's the other thing they did. They handed out free plants and compost.
- 46:15It was this whole incredible, phenomenal. You got to ride in the garbage truck
- 46:19and learn about recycling. It was like a sustainability fair.
- 46:22They did it in every single one of their facilities, the city facilities.
- 46:26We came home from our first fair with tomato plant seedling.
- 46:30We planted in a pot in the backyard and the tomatoes started growing and she
- 46:34started picking the tomatoes off. We had lemon trees in our backyard, rosemary.
- 46:38So we were always picking those things in our lemon rosemary chicken.
- 46:41We always talk about that because it was there and it was great.
- 46:43And it was there's something so incredible about picking from your yard and
- 46:47putting it on your table, sharing it. Oh, my gosh, that's like my Zen.
- 46:51We started with strawberry plants and we're growing herbs.
- 46:54And it was just so I was like, you know what, if I could do this on a larger
- 46:58scale, I'd be living a dream.
- 47:00And that's what we started to do. I love cut flowers. Cut flower garden. That's my dream.
- 47:04We're going to make it happen. But I will tell you, that was really where it began.
- 47:08And then we met some people like Christina. We started going to the Westport
- 47:11Farmers Market and met Lori Cochran-Dougal, the incredible executive director.
- 47:16We're learning what she was putting into creating a farmers market that was
- 47:20truly local, truly sustainable.
- 47:24She's really taken to the next level. She's unbelievable.
- 47:27We were back in February as a family and walked through our farmer's market
- 47:31in Studio City. And it's huge and great.
- 47:33I remember the first time I went to Westport, I'm like, gosh,
- 47:35this is really tiny. When I went back in February, Westport doesn't have single-use plastics.
- 47:41Lori goes to every single maker's farm, to the farmer's farm or to the maker,
- 47:47to ensure that they are using Connecticut ingredients, that they are organic,
- 47:53to the standards at the market.
- 47:55I mean, that is a level of supervision that you don't see at other places.
- 48:00That is a model, I think, really, if we're looking at where this goes in the future.
- 48:04But it was her passion for supporting the local farmers really resonated with us.
- 48:10But our community among the artists, there's also these incredible growers and
- 48:15makers. Oh, absolutely.
- 48:17So our good friend who's like growing pumpkins and mushrooms from logs,
- 48:21right? I'm like, show me this. This is incredible.
- 48:24So we were very lucky because Phoebe Colesmith was living down on the dirt road from us. Dirt road farm.
- 48:28We went to one of her dinners. Yes. And we got in one of the last evenings in the garden.
- 48:32She was so kind. And her husband came over. Trevor's like, I think I'd like
- 48:36to tap a maple tree. And Mike's like, come over.
- 48:39He just showed up one day walking around our property telling Trevor how like
- 48:42just giving him all that this is how you set everything So it was this food is community.
- 48:47Growing is community, people that were really inspired by this idea that we
- 48:53share knowledge, that knowledge is connection, food is connection,
- 48:57and our vision of what our future looks like.
- 49:01Needs to be about knowing where food comes from. And the pandemic taught us that, right?
- 49:06If we didn't really understand food and farmers markets for us in California
- 49:10saved us, like we could go every Sunday.
- 49:14We could get in line. We could get vegetables.
- 49:16We could get meat when the supply chain was broken. But that's because it was
- 49:20coming locally. And I'm sure it was similar here to people who.
- 49:22I would sign up every week for my time slot.
- 49:25I would order all of my stuff from all of the vendors at the Westport Farmers Market.
- 49:29I'd get dressed. And I put my little farmer's market outfit on,
- 49:32even though I was the only one walking through that in that moment at 1030.
- 49:36Doesn't matter. I didn't care.
- 49:38I was like, I'm going to the farmer's market. You go to each station and pick
- 49:42up everything you'd ordered.
- 49:43You were also helping families and small businesses stay alive.
- 49:48Like you weren't a huge company.
- 49:51You weren't, you know, the giant grocery store chain that had enough that they
- 49:55could stay alive. This was a family putting food on their own table.
- 49:58That's right. I loved being able to do that. If I'm able to do this,
- 50:01I will go there and support them.
- 50:03Oh, that's huge. You're 100% right. And I think that's the lesson that came
- 50:07out of it for me and also in here.
- 50:09And that's sort of the inspiration. So again, when so many of the things that
- 50:12we do, there's a long lead time to do things, right?
- 50:16Trevor and I are always looking for something where we can spark our creativity
- 50:20and have fun, but maybe do it in a more immediate way.
- 50:23And that's kind of where the podcast came out. It was like, let's do something.
- 50:27Let's have good boundaries. You know what our roles are on this podcast.
- 50:30We do a very good job. But let's celebrate these incredible local people,
- 50:35farmers, makers, cooks, and show people that we need to support them,
- 50:40a local perspective, but also that it's not intimidating.
- 50:42You can go to the farmer's market and just get what you want there.
- 50:46Learn how to eat seasonally.
- 50:48Understand that we shouldn't always have strawberries, and that's okay.
- 50:52I didn't even know what an asparagus looked like growing out of the ground.
- 50:55And we had an established asparagus patch in our garden. So that first year,
- 51:00I totally missed it because I was like, that's a weed.
- 51:02I don't know what that is. Because all the stuff that grows,
- 51:04there were weeds in there too. So that didn't help.
- 51:06But then the next year when I was like, no, you know, that's asparagus.
- 51:10Okay, cool. And we weeded out the patch and they just come out of the ground exactly like they are.
- 51:15Eating a fresh asparagus that you have snapped out of the ground,
- 51:19you cannot purchase it and eat it.
- 51:23Different. So that was our inspiration. And we love the idea of,
- 51:27we talk about our journey with it all.
- 51:29For me, there's a lot of women doing a lot of incredibly important work about
- 51:35creating food, feeding people, creating community.
- 51:39That's what we do. And we need to celebrate that and realize how incredibly
- 51:43important and vital it is that we're doing it. Food is also art.
- 51:47When I look at the vegetables and you lay it out, this is why they painted still
- 51:51lifes in the Renaissance.
- 51:52Because it's freaking gorgeous. So when you look at it from that palette of
- 51:57it's vital, it's important, it's beautiful.
- 51:59It's such a fun thing to be doing and we enjoy it so much.
- 52:03Makes me want to have a garden. We're going to make it happen.
- 52:05It's going to happen. I like people I can refer you to. I don't call Christina.
- 52:08I just go to Christina's stand and I buy all her flowers. Her stuff is so good.
- 52:12She's created my tulip addiction. I'm planning a thousand this year.
- 52:15The old house, we would get hundreds and put them in the front.
- 52:19And then my husband would spray them with Bobax because it's like poop or poop
- 52:22or whatever it is. And it kept the deer away because those are candy to those deer.
- 52:26Oh, yeah. We use, oh, my gosh, liquid deer fence. Yes. Yes.
- 52:29So the Bobax, it literally smells like poop. It does. Or pee. But it's fine. Yeah.
- 52:32And you tell the boys they can pee on it. That doesn't actually keep them away.
- 52:36By the way, human pee does not stop them.
- 52:38But it would be amazing. A thousand. Oh, I can't even. Do you do daffodils? So we have daffodils.
- 52:43But I'm doing what she does now. Like I get this specific ones to cut. Oh, I know.
- 52:48So you pull them and they're done. Don't ever bring. I never.
- 52:50They're done. I will tell you in my renovation, I have a flower fridge now. No. Yes.
- 52:56Because I have. I am. This is my joy. I'm in. I need a kitchen tour.
- 53:00Yes, you do. You have to come over. I've created a scullery where I can process
- 53:04my veg because we can and preserve.
- 53:07I got to bring you some peach jam. Our peach trees were amazing this year.
- 53:11It's like, it's just, and again, you want to talk about stress reduction,
- 53:13health, the flower fridge.
- 53:16Oh, I bet. It's amazing. This is great. It's so much fun. I want you on it.
- 53:20Oh, totally. Because now I want to do a whole history.
- 53:22I want to sit down and just do, we should sit down and find out all the really
- 53:26cool Weston history. I love that.
- 53:29And then just have a whole episode. I told you, I have a whole pitch document.
- 53:33We could do a Ross episode with Yard to Table and She's Smart.
- 53:37I love it. Unlike Weston history.
- 53:39I love it. It's just so many incredible people have lived here and done really cool things.
- 53:45It's amazing. There's a richest community, and we are incredibly grateful that
- 53:48we found it and that we're here. I drank the Kool-Aid. I love it. I know, me too.
- 53:51Weston, I'm here for you. And thank you for doing your podcast and celebrating
- 53:55these incredible women that are in this community because it's an incredible
- 53:58group, and we are so incredibly lucky.
- 54:01I love it. I just love that people will sit with me and hang out in my little
- 54:04shed. Well, I want to be back. I know, right? Okay, thank you.
- 54:07Thank you. It was amazing.
- 54:10Thank you so much for joining me today on She's Smart. New episodes drop every Thursday.
- 54:15Don't forget to subscribe and share. Stay cozy.