Ellen Scherer Crafts - Storytelling, Strategy & Building a Creative Life
In this episode of She’s Smart, Maria sits down with Ellen Scherer Crafts — producer, storyteller, and creative force behind the Emmy® Award-winning documentary Street Gang: How We Got to Sesame Street.
Ellen shares her incredible journey from producing live boxing matches for HBO and Caesars Entertainment to leading global experiential events and founding Macrocosm Entertainment with her husband, Trevor. Together, they’ve built a career around heart, strategy, and storytelling — and Ellen’s insights on creativity, resilience, and collaboration are as inspiring as they are real.
Now based in…
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