"Edutainment" 101: Content That Converts | Travis Tyler of PandaDoc

Marketing Happy Hour · Feb 23, 2023 · 52m

This week, Cassie and Erica catch up with Travis Tyler, Senior Digital Content Producer at PandaDoc, for a look at all things "edutainment," and how this strategy can take seemingly uninteresting content and transform it into something consumers truly love (and keep coming back to!).

Here's a peek at what we cover in this episode:

[00:05:32] - Travis gives us background on what he studied in college (spoiler alert: not marketing!), how he pivoted into the world of content production and found a home at PandaDoc.

[00:09:08] - Travis breaks down the history of "edutainment" as a tactic to add…