402: Making Your Data Actually Work For You w/ Nicola Frazer-Reid
What if you could put all those years of collecting data right to work?
(And what would you do if it told you to take an account-based strategy for your entire department?)
That’s what guest Nicola Frazer-Reid, Vice President of Marketing at Spigit, is here to explain today--how to really understand what the data is telling you and how to convert that into sales.
The skinny
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