227: How Your Business and Brand Become the Most Trusted Voice w/ Marcus Sheridan
Sales teams make more money than marketers for one crazy simple reason: They speak the same language as the business owners.
Marketers are great at describing their value in marketing terms, such as positioning, value prop, and image. Meanwhile, the entire sales team shrugs their shoulders and says things like “driving revenue” and “ROI.” This sales language is the same bottom-line language of the CFO & CEO.
Marcus thinks it’s time marketers made some communication changes, and started communicating effectively within our organizations, and to our customers.
You’ve probably heard of Marcus…
The skinny
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