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Using AI to Build a Lead Magnet That Grows Your Real Estate Business · The Real Estate Agent Playbook

• 0:00
  well AI is here and it's probably here to stay
• 0:04
  the truth is
• 0:04
  AI will not replace you as a real estate agent however
• 0:09
  agents that use AI
• 0:11
  will most likely take your market share
• 0:14
  and today we're gonna go a little bit further
• 0:16
  than the traditional real estate
• 0:18
  you know
• 0:18
  listing description and you know even content creation
• 0:23
  I'm gonna help you develop a lead magnet
• 0:25
  using simple AI uh
• 0:28
  chat
• 0:28
  GpT to absolutely create something that is desirable
• 0:34
  and the community will absolutely
• 0:36
  go crazy over
• 0:37
  to help you grow your engagement in your social media
• 0:41
  so stay tuned
• 0:46
  what's up guys Jeremy Kane real estate agent playbook
• 0:48
  diving a little bit into the AI world
• 0:51
  a little bit further
• 0:52
  than maybe you're comfortable going
• 0:55
  and this is an absolute
• 0:57
  easy strategy that I have implemented
• 1:00
  with a good help and direction of my buddy
• 1:02
  Adam Gillespie
• 1:03
  check out his YouTube channel regarding AI
• 1:06
  for all things CRM and AI in real estate
• 1:08
  absolutely amazing while you're here
• 1:11
  I'm gonna grab some of those little tidbits
• 1:13
  and hopefully break it down for you in a way
• 1:16
  they will absolutely help you scale your business
• 1:18
  and since we're all about the client experience
• 1:21
  and the client journey and growing your business
• 1:23
  through your sphere of influence
• 1:24
  here on the Real Estate Agent Playbook
• 1:26
  I'm gonna take a little bit of this
• 1:28
  out of his playbook and absolutely bring it to you
• 1:31
  so can't wait to do that while you're here
• 1:32
  like comment subscribe
• 1:34
  you're kind of vibing
• 1:35
  and you're feeling what I'm talking about
• 1:37
  because my goal is to have as much impact
• 1:39
  on the real estate industry
• 1:40
  and help agents get a win every single day
• 1:42
  at the game of real estate
• 1:44
  also if you're on the road
• 1:45
  check out the podcast
• 1:47
  absolutely growing that community as well
• 1:49
  so let's get into it
• 1:50
  so here's the deal
• 1:52
  as real estate agents we've all been
• 1:54
  you know told them ton that we need to be on social and
• 1:58
  and all of these things
• 1:59
  some of are growing it organically
• 2:00
  some are growing it with paydads and all the things
• 2:03
  social media is an absolute juggernaut
• 2:06
  for your business however
• 2:09
  one thing that has happened to me in the past
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  I've had I got hacked and I had my Facebook
• 2:13
  my Instagram shut down like that
• 2:15
  the truth is realization is we do not own that data
• 2:19
  we do not have control over that
• 2:21
  and so we really need to work to build an email list
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  or something that we can secondarily
• 2:27
  you know reach out to that sphere
• 2:30
  and well you know
• 2:31
  some people absolutely crushing on Instagram
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  they content they use that as their CRM
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  the truth is one day it could all turn off
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  and that would you know
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  regardless of where you're at
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  take a long time to build back up or get back
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  depending on how it is but in my situation
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  it never got back
• 2:48
  I just started a new one and started a new journey
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  so
• 2:51
  we really wanna make sure we're focusing on capturing
• 2:54
  that information so that we do have a way
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  in the event Facebook turns off for Instagram
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  turns off for YouTube turns off
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  that we have a ability to connect with that audience
• 3:05
  that we've worked so hard in creating content to grow
• 3:08
  and so that is absolutely um
• 3:11
  a way that we can do this is build lead magnets right
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  build something that's attractive
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  uh for somebody to click on
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  sign up for
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  get their email address and so on and there's two uh
• 3:23
  ways to go about this I'll talk about at the end
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  but ultimately building that lead magnet
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  an item of value right
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  one thing that I see lead magnets as
• 3:33
  is a way to gain back some of your time right
• 3:36
  if it's you know a basic buyer's guide or
• 3:39
  you know the buying process or the selling process
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  or buy while you sell or all of that
• 3:44
  instead of having those conversations over and over
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  and over and over again we can have those conversations
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  but we can say hey
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  here's the general details
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  let's talk about your specific situation
• 3:53
  and go from there right
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  because we can create a piece of content
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  leverage that content and get back some of our time
• 4:00
  while we scale our business
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  and so that's ultimately what I see a lead magnet as
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  and we have this really cool tool called Chad GBT
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  that we can absolutely build uh
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  amazing data and value and
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  all the things for you to leverage
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  within your social media to either
• 4:22
  you know increase engagement or
• 4:25
  you know pull their data and have that data in order
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  uh in the event that something goes away sometimes
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  so we're gonna talk about that in a second
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  but think about the opportunities here
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  and it can be so detailed
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  it could be super dialed in whatever it is
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  I have a couple ideas and so I'm going to
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  you know kind of demonstrate that on a screen share
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  um to build this lead magnet
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  I'm gonna show you kind of how to do it
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  the truth is that AI
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  you know prompting is so important and so I'm not
• 4:54
  you know
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  here to give you a prompt and get you to do that
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  I want you to have a general idea
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  because if you have something that you specialize in
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  you should be able to take this video and implement
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  you know the prompt and pull something out of that
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  that could absolutely be amazing for you
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  so let's get into that
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  okay so here we are
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  chat GBT 4 o is what I'm gonna use
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  just for demonstration purposes
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  I'll show you how to roll out a GBT in a second
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  but let's just say we're here and I want to
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  so we have to be very general when we're talking
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  about prompting so I just have
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  I would like you to
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  help me build a lead
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  magnet for my real estate business
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  act as a real estate professional
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  and tell me exactly the steps that are needed to
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  buy a home before we even call a real estate agent
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  okay so just basic stuff here
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  I'm not doing anything crazy
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  you can get more detailed um
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  I'm gonna say the ultimate goal
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  is for you
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  to provide me information
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  that we can agree on and
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  put
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  into a GPT and make available to my clients
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  so see what it spits out and the truth is
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  it's about reprompting and continuing to ask it
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  and tell it what exactly you want
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  okay so
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  it's going into the 7 essential steps to buying a home
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  before you call a real estate agent
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  so it's going into evaluate your financial situation
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  establish a realistic budget right
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  and so it's going through this stuff
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  and while this isn't earth shattering
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  if you're talking to someone
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  and someone's watching your social media
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  and you're doing
• 7:23
  something on a success story of how someone went from
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  you know nothing to you know
• 7:29
  bad credit and renting or whatever
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  really tough situation to being a homeowner over time
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  with your help
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  then you can kind of start talking about this
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  hey I know sometimes it's hard
• 7:39
  I know you're in a difficult situation
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  but click this link and it'll help you you know
• 7:44
  move forward in your you know
• 7:46
  journey and so on
• 7:47
  so it's building this out here as we go
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  seven kind of steps to doing that
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  so you could take this one of two ways
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  we could you know
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  create this in a PDF
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  right you could copy and paste this throw it in a PDF
• 8:02
  throw it in a Canva make it real pretty
• 8:04
  attach it to a Google Drive link and you know
• 8:07
  share it or we could continue
• 8:10
  um and you know
• 8:12
  it says download your call to action
• 8:14
  says download your free home buyers checklist
• 8:16
  so it even gives you the call to action because we
• 8:18
  we prompted it okay
• 8:21
  now I would like
• 8:28
  you
• 8:33
  I love you I love you
• 8:38
  being able to answer users questions about
• 8:45
  what you just created
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  I always say please to chat GBT
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  just because I think it's important
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  in case it does take over the world
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  that's kind of a joke
• 9:01
  can you please create a set of instructions
• 9:06
  that I can plug
• 9:09
  into a custom GPT
• 9:13
  that the consumer could utilize to assist with
• 9:22
  getting ready to purchase home
• 9:27
  and so I just asked it to create um
• 9:31
  a set of instructions that I can plug into the GBT
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  which is itself so it should understand that
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  so goes into an entire role definition
• 9:40
  it should go into all kinds of different pieces
• 9:44
  and I would highly suggest um
• 9:47
  you know you can bring in the NAR Las las
• 9:49
  you know not the NAR lawsuits
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  but the NAR guidelines you can bring in your ethics
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  you can bring in you know anything local
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  um that you would want
• 9:58
  you could even include your lending partners in here
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  so that you know
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  it's driving them to them
• 10:05
  so they know if you're in the GPT and it's time to
• 10:08
  you know reach out to a lender
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  it can give them the
• 10:11
  lenders that you would like it to reach out to
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  so that you know
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  maybe some time down the road
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  someone's using this GPT and you're not
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  you know
• 10:19
  continuing to stay in touch with them or whatever
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  you can absolutely dial it in so as we go here
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  um it's coming out with examples
• 10:28
  it's coming out with all kinds of things
• 10:30
  and so while it works
• 10:32
  I'm gonna continue to um let it go but as we go here
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  I'm gonna copy and paste this
• 10:39
  and then what I'm going to do is I'm going to um
• 10:43
  include a couple of my lenders
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  you know information in here
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  and I'll do that really quickly
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  just so you can see exactly what that would look like
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  um so I'm gonna come on in here I'm going to
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  do this and I'm going to copy and paste
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  all of this information right into
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  um a GPT and like I said I would not use this prompt
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  I'm just kind of showing you the ability
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  I'm gonna click this um explore GPT's button here
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  I'm going to create
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  I'm going to um name it the ultimate
• 11:28
  home buyers journey
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  um by Jeremy Kane Homes
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  just do ultimate so get some branding in there right
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  this GPT will
• 11:51
  assist in the home buying
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  preparation
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  and so I'm gonna copy and paste those instructions
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  and then I'm also going to continue
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  please make sure that you
• 12:12
  always um remind the user
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  at appropriate times
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  to reach out to Jeremy Kane with EXP Realty
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  at 3 0 3 2 1 zero zero 3 7
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  8 with any um advancements in your real estate buying
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  journey
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  period when
• 13:00
  necessary
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  please also suggest that the user
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  reach out to a mortgage
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  professional
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  please provide
• 13:20
  these names when you make that recommendation
• 13:29
  and Coal
• 13:32
  Roof
• 13:36
  Movement mortgage
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  and this is her phone number oops just kidding
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  3 0 3 8 0 8 23 or Jimmy Everett's
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  whatever it's blending and Jimmy's phone number is
• 14:04
  just to keep it fair to all my people
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  uh 7 2 0 9 7 9
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  8 7 4
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  2 so
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  I'm just filling it with some instructions and so on
• 14:17
  so it has all of those instructions
• 14:20
  so now I can go here um
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  and I can essentially um just go ahead and save it
• 14:28
  so that's what we did obviously
• 14:30
  you would want to kind of dial this in
• 14:32
  and make sure those instructions are everything
• 14:34
  they should need to be gonna go to view this
• 14:39
  this GBT
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  when I say I am looking
• 14:42
  to buy a home at the end of my lease
• 14:49
  where should I begin
• 14:52
  just as a simple prompt to see what it will spit out
• 14:57
  so it's gonna go through those seven things
• 14:59
  gonna talk about that let's see if it will uh
• 15:03
  um you'll need money for downpayment
• 15:05
  typically three and a half percent debt to income ratio
• 15:08
  so I probably plug something in
• 15:10
  about downpayment assistance
• 15:11
  if that was uh
• 15:13
  you know relevant to your market
• 15:15
  um talking about creating a budget
• 15:17
  so it's going through the exact things um
• 15:20
  that I would need let's see if when it's
• 15:22
  oh look at that right here
• 15:24
  it says to contact Nicole or Jimmy
• 15:28
  um to get pre approved at his loan in Step 3
• 15:31
  so what a powerful tool
• 15:33
  to go to your lending partners and be like
• 15:35
  hey I'm creating this GPT
• 15:37
  do you wanna help me out and do you wanna
• 15:39
  you know maybe put some instructions in here
• 15:41
  and we can build this together
• 15:42
  and we can all use this as a lead magnet right
• 15:45
  and it's gonna prompt them to call you when it time
• 15:49
  when when the time is right
• 15:51
  right and then it says find a real estate agent
• 15:54
  and it has that information here that I used
• 15:56
  so now all I would have to do for this is
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  I come up to this arrow
• 16:01
  and I can copy the link to the GPT
• 16:04
  and so then I can go in there
• 16:06
  and I can create some content right
• 16:09
  I can say hey
• 16:10
  this is what we're gonna do
• 16:12
  and essentially that will allow me to put that link in
• 16:18
  a link whether it's on Instagram or in the comments
• 16:21
  and Facebook or my linktree
• 16:23
  and I can drive people to that right
• 16:25
  so there's multiple ways that you can utilize that
• 16:29
  right you've probably heard some people say DM
• 16:31
  the word you know
• 16:33
  buy a home or the phrase buy a home
• 16:36
  and you'll get this
• 16:37
  you can set up automations and all the things
• 16:39
  but while you're developing this
• 16:40
  you could have it really basic
• 16:42
  I just showed you how to create a simple lead magnet
• 16:45
  it can be as
• 16:47
  you know detailed or not detailed as you want
• 16:50
  but if I'm giving someone a GPT
• 16:52
  and I'm putting the information out there
• 16:53
  searching the internet for basic
• 16:55
  you know information
• 16:57
  and it's saying okay
• 16:58
  call Jeremy when you need a real estate drink
• 16:59
  call these lending partners when you don't
• 17:02
  I'm gonna put that in there
• 17:03
  so let's talk about how we use it
• 17:06
  and there's two separate ways that you can do it
• 17:08
  you can just create a link
• 17:09
  and you can have it available
• 17:10
  and you can say the link in the comments
• 17:12
  um you can have people comment a certain phrase or word
• 17:17
  and then you can send them that link right
• 17:20
  I would highly suggest trying to get people in the DMS
• 17:24
  especially in Instagram
• 17:25
  and Facebook say DM the word you know
• 17:28
  bye to me and I will send you the information
• 17:32
  and then from there you can either say okay
• 17:35
  here's this you can fill out your email and all that
• 17:38
  if you're gonna capture that data right
• 17:39
  you can send them to a squeeze page
• 17:41
  which will send them that link right away
• 17:43
  when they give you that data
• 17:44
  or you could just say okay
• 17:46
  here it is in the DMS right
• 17:49
  and then they're gonna say thank you
• 17:50
  and then you're gonna say
• 17:51
  you know maybe a day later
• 17:52
  how's it going
• 17:53
  do you have any issues with it or what's going on there
• 17:56
  do you wanna book a time to really chat
• 17:58
  and go through this
• 17:58
  and I can teach you how to use that and so on
• 18:02
  so you can either continue that in the DMS
• 18:04
  the power of that is that you're gonna show up
• 18:07
  a lot more in their feed right
• 18:10
  if you're having that direct communication with them
• 18:12
  or you could send them to a squeeze page right
• 18:16
  you could even say
• 18:16
  the link to the squeeze pay or the link to the
• 18:19
  you know
• 18:19
  GPT or the link to the home buyer checklist whatever
• 18:23
  you know
• 18:23
  you create is in the the comments or in the link tree
• 18:27
  and they click that they give the information
• 18:29
  and that automatically sends that information
• 18:31
  you need a landing page or squeeze page from your CRM
• 18:35
  or you know website
• 18:36
  however you wanna create that
• 18:38
  but it is absolutely possible
• 18:40
  but from the basics of the basic
• 18:43
  if you just wanna provide value
• 18:44
  you could just say boom
• 18:46
  in your story in your post whatever
• 18:49
  just you know
• 18:49
  especially in the stories you can grab that you know
• 18:52
  sticker that's a link and
• 18:53
  and have them link right to it
• 18:55
  and then you can come in
• 18:56
  and see how many people are using it
• 18:57
  you can come back in and and mess with it
• 18:59
  I would highly suggest you know
• 19:02
  taking it for a test ride a little bit
• 19:04
  making sure that's not telling
• 19:06
  you know
• 19:07
  anything that you don't want it to tell make sure it's
• 19:09
  you know thin equal housing and all of those things
• 19:12
  so this isn't a one stop shop
• 19:13
  I just wanted to show you the power of Chad GBT
• 19:17
  and how you can easily build a lead magnet
• 19:20
  and under 10 minutes exactly like I just did
• 19:23
  and use it and you know
• 19:26
  your videos for the next month or year
• 19:28
  whatever that is and this will help people engage more
• 19:31
  it it helps people okay
• 19:33
  they have this tool or resource right
• 19:35
  maybe they print that checklist out
• 19:37
  and put on our fridge maybe they you know
• 19:39
  have it as something
• 19:40
  because then you're part of their story
• 19:42
  and then once they do that
• 19:44
  then follow up right
• 19:45
  now's your opportunity to just build that relationship
• 19:48
  how's it going do you have any questions about the GPT
• 19:51
  how's the checklist going
• 19:52
  like you know
• 19:53
  how soon should I check back with you
• 19:55
  regarding getting that first thing checked off
• 19:57
  you know and so
• 19:58
  you can even get a buyer consultation
• 20:00
  just based on that right
• 20:01
  cause the truth is
• 20:02
  you don't want them just to focus on the checklist
• 20:04
  and then call the first agent right
• 20:06
  especially if it's not
• 20:07
  something that's gonna continue to remind them to call
• 20:10
  you um
• 20:11
  you wanna make sure that you're following up
• 20:12
  so you're providing that value
• 20:14
  so manual automated
• 20:16
  there's a ton of different ways to do it
• 20:18
  um but if you like stuff like this
• 20:20
  and this is like okay
• 20:21
  I got it definitely check out my brother
• 20:24
  Adam Gillespie's channel on AI for real estate agents
• 20:27
  it is mind blowing the things that can go in
• 20:30
  but I just wanted to give you a starter
• 20:32
  piece of the power of this model
• 20:35
  and just remember
• 20:36
  AI will not replace us in the near future
• 20:39
  but agents using it to leverage their time and market
• 20:42
  their business
• 20:43
  will absolutely take market share from you
• 20:46
  so I hope that helps please like comment subscribe
• 20:48
  we'll see you next time bye bye