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Episode 37: Modern Campaign Ads, with Nick Everhart of Content Creative Media & Medium Buying
We talk a lot about money in politics — like how much a candidate or group has raised and spent. You’ll often see a reference to how much a candidate has raised or how much an outside group has spent supporting or opposing a candidate. And one big reason is that a large chunk of that money goes to creating campaign advertising and purchasing airtime, either on TV or on digital platforms, to run said advertising.
To dig into the universe of campaign advertising, Chief Elections Analyst Geoffrey Skelley was joined by Nick Everhart on the DDHQ podcast. Nick is the founder and president of…
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