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How NPS Drives Customer Retention in 2026

In this episode, Lucas and Luna break down the Net Promoter Score (NPS) and how it's still a powerful tool for customer retention in 2026. Using real examples like Apple and Tesla, they explain why the single-question survey matters more than complex metrics. You'll learn how top companies turn detractors into promoters, the hidden pitfalls of chasing a high score, and why NPS alone isn't enough. Plus, a look at how AI is reshaping feedback analysis. A practical guide for marketers who want to build loyalty without overcomplicating it.

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The skinny

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