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Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials
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From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer…
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