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Latest / Modern Lending Podcast

AI Is Replacing Google: What Realtors & Loan Officers Need to Do Next

Consumers are no longer searching the way they used to.

They are asking AI first.

In this episode, Alec Hanson breaks down one of the biggest shifts happening in real estate, lending, marketing, and business today: the transition from a referral-first society, to an internet-first society, and now into an AI-first world.

This conversation explores:

how consumer behavior is changing

why social media is really about human connection

how AI tools like ChatGPT are changing search and trust

why relevance is becoming the new business battle

how realtors and loan officers can stay visible and…

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