Outpacing Attrition

Gym Business Coach Podcast · Oct 20, 2022 · 17m

In the fitness industry, we generally don't talk a lot about attrition. It's common to hear people talk about how they signed on an X amount of members but rarely will you ever hear about the cancelations.

Yet, this is a huge reality in our industry.

There is no single gym that has 0% attrition. No matter how good your service is, some clients will always leave for reasons beyond your control.

The secret lies in understanding how to cover that attrition and even get ahead. And this doesn't always mean adding more members because there's a ceiling to how much money you can spend on marketing…