Episode 116 – Appreciated Branding & Earning Word-of-Mouth in Crowded Markets with Reid Holmes

Call The Damn Leads · Nov 13, 2025 · 24m

Sales and marketing are changing fast, and if you're still out there just shouting features and discounts, you're getting drowned out in the noise. In this episode of Call The Damn Leads, I sit down with Reid Holmes, veteran creative director, author of Appreciated Branding, and brand strategist who's spent 30+ years helping companies earn loyalty by delivering real value and unexpected delight.

We dig into why word-of-mouth still beats advertising, how to build brands people are proud to share, and why the best sales conversations are about helping people transform—not just closing deals.

If…