Latest / The ROI Online Podcast
Why Website Perfection No Longer Wins In AI Search
Your website can be flawless and still lose the sale. That’s the uncomfortable reality when AI search tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews answer questions before anyone clicks a link. We’re watching it happen in real time: fewer visits, lower click-through rates, and buyers forming opinions about you without ever landing on your homepage. So we’re asking a different question now: what does AI need in order to understand you, trust you, and cite you?
We dig into the shift from traditional SEO to generative engine optimization (GEO). SEO has been built around…
The skinny
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