Latest / The Real Estate Agent Playbook / Entrepreneurs don't fall for the automation trap

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Entrepreneurs don't fall for the automation trap · The Real Estate Agent Playbook

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  If your plan is to automate your business and write off in the
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  sunset, I have noose for you.
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  You might write off in the sunset, but your business will not be where it is
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  when you write off in the sunset after you've been there for a month or two.
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  Because we cannot automate our business, otherwise we will be
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  replaced as real estate agents.
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  The human element is something we must hold onto and that's why I'm
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  here to talk to you a little bit about this move towards automation,
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  ai, VAs, you know, all of the things.
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  That's all great and all great tools, but today we're gonna talk about the
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  dangers of automating your business fully and losing your spot in the world.
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  What's up guys?
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  This topic is super important to me.
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  If you're interested in, you know, my free sphere of Influence builder, which is all
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  about putting the human touch back into your real estate business, check that out.
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  There's a link below.
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  You'll join our school community and be a part of that group, which is a,
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  a dynamic group and a great, you know, free mini course for you to take.
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  My name's Jeremy Can with Real Estate Agent Playbook.
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  Please like, comment, subscribe.
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  We're gonna dive into this, um, both on the podcast and YouTube.
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  If you're listening on the podcast, please share the show with your
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  favorite real estate agent.
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  Super excited to build that community out and continue to provide you
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  content on all different channels.
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  Okay, so let's talk about this business automation.
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  This is one of my favorite topics.
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  And first we must start with the Eisenhower Matrix.
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  And if you're familiar with my buddy business partner, Louie GA's content
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  you've already known with the.
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  Eisenhower Matrix is, however, it's a great tool to really understand
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  what you can outsource in your business and what maybe you shouldn't.
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  And so the first things first is we need to understand that it's a quadrant, right?
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  Boom.
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  Draw a cross on your, on your paper here, and then we have important
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  and not important across the top and urgent and not urgent across the side.
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  And then we're gonna put all of our tasks in each of these
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  quadrants and kind of organize 'em.
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  The truth is, as Louie always says, is we spend a lot of the time and the not
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  urgent, not important things, and that's why our business continues to sputter out.
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  And maybe not advance like we're hoping.
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  So once we have all of that, then we can really dive into the quadrants.
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  Right.
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  Okay.
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  If it's important and urgent, probably something that you personally need to do.
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  If it's important and not urgent, that's kind of a, a decide, are
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  you going to outsource that piece?
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  Or, you know, can you just put it on the back burner until that comes up?
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  Make sure you don't forget about it.
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  Um, I, I'm a slave to my calendar, so I'm always putting tasks and events and
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  things that are down the road in there.
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  Um, the next is say, okay, it's urgent, not important.
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  Maybe that's like a tc, right?
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  Maybe a VA can do some of those tasks in there.
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  Not urgent, not important.
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  Probably not even worth your time automating or having a VA
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  or a personal assistant even consider doing those things.
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  Um, a lot of that's like scrolling on Facebook and searching for clients
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  and you know, all of that stuff.
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  So make sure that you're really honest with yourself when
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  you're filling the matrix out.
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  And it'll really help you as we move forward.
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  So, back to kind of the automation piece of this.
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  Let's talk about it cuz there's all sorts of, you know, content out there about ai.
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  And some people love it, some people hate it.
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  Some people think it's the end of the universe and some people think it's, you
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  know, the next thing in their business.
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  I'm one that's probably kind of in between.
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  But when we're talking about ai, we have to understand that our business
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  and our livelihood is so important.
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  It is so important to be have that human element in the human touch, and so I don't
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  think that AI could replace that because if it can, then our value in society as
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  real estate agents is definitely limited.
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  Now, can you use this for tools and you know, to streamline some things?
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  Absolutely.
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  But that goes with a, you know, definitely some, some fine print there, right?
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  Be very careful.
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  Who knows what's gonna happen with this copyright?
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  Who knows?
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  You know, if it's just pulling it directly from websites or whatever,
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  that's something to be very.
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  Cognizant about the next is your, no, your ethics, right?
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  Your commission rules and your state and your real estate realtor
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  board, you know, ethics codes like are we, are we crossing the line?
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  Make sure that we're not just using AI and automatically copy and pasting it
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  into something and maybe it's, you know, making an equal housing opportunity
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  violation or something along those lines.
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  So that's definitely something that we need to be cognizant of.
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  And the final thing I'm gonna talk about AI is be careful because
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  we are teaching the tech more and more of the human element and you
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  could replace yourself with that.
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  Now that may be fear mongering, it may be whatever it is, but it's something to
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  consider when they develop these tools.
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  Where's all this data we're entering?
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  How are we, how are we doing it?
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  And next, are we spending more time, you know, getting the prompts
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  right so it can, you know, create this wonderful website description
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  or whatever we're using it for.
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  And so just be very careful and cognizant of that.
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  All right, now let's talk about VAs.
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  Something that's, you know, a hot topic you can get.
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  You know, great work done.
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  You gotta focus 'em in a lane.
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  You, as the agent, are training them.
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  It's just like having an assistant, but they're only doing virtual tasks.
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  You obviously have to have the training and you have to have the
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  guidelines in place for that to matter.
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  But that's something that, you know, maybe is, is a happy
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  medium from the AI to the va.
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  And if they can help you move the business forward and help you add the
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  human element to your clients and do the things that you know only you can
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  do for your brand and push that brand forward, that's where the utilization
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  of tech and VA, you know, can help.
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  If you are taking the stuff that's the computer work and the paperwork with
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  the TC and all of that off your plate.
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  And showing up better in the flesh, adding that human element to the
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  experience, that's where things can really, you know, exponentially grow
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  for you and your real estate business.
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  And that leads me right into the next thing.
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  As you know, my client journey stuff is at top, top of my, uh, radars,
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  how I built my entire business.
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  If you're able to have more time to.
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  You know, inject yourself into that human experience more and more, and the client
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  has a great experience, then you're able to leverage that transaction into multiple
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  transactions, into a lifelong relationship that hopefully will be, you know, a
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  two-way street where you're helping them.
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  You know, with their real estate, you know, and that piece and moving that
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  needle forward, and they're helping you by sending you, you know, trusted referrals
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  and also using you again and again because those first time home buyers become
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  repeat buyers, become move up buyers.
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  And so that's, that's where you can really utilize this and have.
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  Your back end very much so taken care of.
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  I wouldn't say automated, you know, you still have to have, have your
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  personality within that and make sure that that's getting portrayed properly.
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  But if you do have the opportunity to put some stuff off your plate, that is
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  not moving the needle forward and doesn't add that human touch, the client journey.
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  Then that's where things can really escalate and you can grow a business
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  utilizing these as tools, not as pillars to build your entire business and exit.
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  And here's the last seamless about customer journey.
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  If the customer journey is duplicatable and we're having a computer handle all of
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  it, that's when things maybe are moving towards getting rid of our us in the
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  profession, the humans in the profession.
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  If a computer can duplicate that human experience, That's where things get iffy.
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  So that's why ai, VAs and all of that walk with a fine line because you never know
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  what you're, you're pouring into and what you're, you're creating on the back end.
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  If you're interested in my client journey and building that out, I definitely
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  have a three part video series.
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  I'll link that right here, check that out, and you can enjoy all of that and
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  all of my processes that go into building the perfect client journey in order
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  to scale and replicate your business.
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  And so that's exactly it.
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  What we just talked about is, you know, creating and elevating your
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  client experience in your business, putting you into the human flesh
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  where you can actually, you know, make that business and provide all of that
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  value with your expertise and your knowledge while having the systems and
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  processes in the background running, whether it's ai, va, or you're just
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  really good at Excel spreadsheets and things like that, the more systems and
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  processes we can add to our business.
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  The better.
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  However, outsourcing and giving it all to a VA is something that
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  you need to take the Eisenhower Matrix into effect into account.
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  And then you also need to take into your account as you're calculating your dollar
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  per hour, and I have a great video on outsourcing things where it's all based
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  on calculating your dollar per hour.
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  If you're losing money, you know, because you're worth $200 an hour
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  and you're doing $20 an hour.
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  You know, work.
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  That's where outsourcing some things makes sense, but it can never be the human
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  experience showing up, being present.
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  Because if you're using, you know, showing agents and all these people,
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  yeah, if you're a team, that's fine.
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  That's your brand.
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  You're showing up in the parts of the, the process.
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  That's great.
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  You're out loud to scale that way.
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  However, if you're just, you know, a one man band, hiring VAs and hiring.
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  You know, showing assistance and just showing up at the
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  closing table to get your check.
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  That is a really hard model to, to duplicate.
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  And that's a really hard model for the people that went through the experience.
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  Unless they like that.
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  Unless they don't want the touches, which you can do, you
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  know, and that makes sense.
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  But if they're gonna be able to just basically automate their home search,
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  don't be surprised if they call.
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  Call Zillow or somebody else the next time they need to buy or sell real estate.
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  So I hope that helps.
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  Um, I check out my video on outsourcing, um, right here, and I
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  look forward to talking to you soon.
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  Please light comments, subscribe and share the podcast with your
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  favorite real estate agent.
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  Go get a win today.
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  Bye-bye.