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Want More Sales? STOP Making These 5 Marketing Mistakes! · The Real Estate Agent Playbook

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  Are you wondering as a listing agent why you're not getting listings or
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  why the listings that you do have are not getting their attention?
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  Well stay tuned we're going to talk about the five mistakes you probably
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  are making and stay tuned till the end because I'm going to talk about something
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  that you know I've always done that I see other agents not do that is affecting
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  their business absolutely right now through this tougher real estate market.
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  All right.
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  If you're serious about diving in, making a commitment to your business, comment
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  I'm in below and we will absolutely take your listing strategy to the next level.
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  We can have some accountability.
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  I can reach out, you can reach out and we can have some back and forth on that.
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  I'm Jeremy Kane with the real estate agent playbook, both on the podcast
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  as well as the YouTube channel.
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  Please like, comment, subscribe while you're here if you feel so inclined.
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  If you really like what you hear, crank that notification bell.
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  If you're ever on the podcast listening to the audio, next time you stop, throw
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  me a five star review and share this with your favorite real estate agent.
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  We're really working to grow this community and really provide some value
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  for agents to level up their business no matter what the market's like.
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  Alright, so first things first, this is something that's probably
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  not anything new to any of you.
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  Quit taking pictures with your iPhone.
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  The only time I will take a picture with my iPhone is, you know, a coming
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  soon where the photos won't be ready of the inside or something like that.
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  Still not the best, but you must have that professional photography.
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  It makes such a difference.
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  Let's be real, we're in the internet age.
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  People are making decisions.
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  The first inclination that someone might make an offer on that listing
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  comes from the internet, comes from when they're scrolling through those
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  pictures, and if they can actually envision themselves in that home.
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  So those pictures cannot be taken lightly.
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  Make sure that you're taking care of that and doing all the things you
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  possibly can to produce, on a computer screen, this home in as lifelike and,
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  you know, real version as possible.
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  You don't believe me?
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  That it makes sense.
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  Check out this.
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  You can see here, the photo on the left is absolutely a photo
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  that was taken by an iPhone.
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  The photo on the right is a professional picture and really demonstrates
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  a value of, you know, everything and, and gives that emotional.
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  Touch, to the census, which is huge for, you know, those buyers to
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  click on that part and say, Hey, Mr.
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  Real estate agent, I wanna see this house.
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  At the end of the day, you're selling that house.
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  You need to get as many people through there as possible.
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  So you don't want that stop sign to come up on the internet before
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  they even set that showing.
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  Okay, number two, generic listing descriptions.
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  Now with the advent of AI and chat, GBT and you know, every real estate agent and.
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  You know, brother out there saying, okay, you can do listing descriptions on chat.
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  GPT.
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  If that was the worst part of our job and that's what you're doing to
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  save time is using chat GPT for that.
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  Absolutely run away with it.
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  Make sure that you're always reading what it spits out.
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  It is a robot.
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  It does mess with us sometimes.
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  So make sure that you're in compliance with your local boards.
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  There's no ethics, on chat GPT.
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  So make sure that you're ethical and doing all the things, maybe you're
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  providing all the equal housing things.
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  If you are interested in AI and you want to use it to a, you know, more in a more
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  lucrative manner, check out this video I did with my boys from the Denver Wolfpack.
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  We talk about AI and how we are using it at the early stages in our businesses.
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  So, with that said, if you are using AI to generate those listing descriptions,
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  make sure they're not super generic.
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  Make sure you're putting enough data into the bot to make sure that
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  it's spitting out something that's not generic, it's unique, and
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  obviously catching and flows well.
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  And, you know, honestly, we should probably be writing
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  those descriptions ourselves.
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  So, if you are those, You know, one of those it's not anti AI or
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  not using AI for that purpose.
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  Make sure that you are not just copy and pasting and, you know,
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  filtering in colors and things you want to be as unique as possible.
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  So whatever you have to do with that listening description, make
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  sure it's there, especially in this world of keywords and SEO.
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  Because we're going to use that listing description, on our social media, right?
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  And that's problem number three is people are ignoring social
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  media or they're just putting it on their Facebook business page.
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  They're not doing anything to it.
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  I will tell you that, there's a lot of, you know, people freaking
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  out out there and they're like, Oh man, how can I advertise?
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  And what should I do now?
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  And you know, some people are like, just boost the post, just throw money at it.
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  That's not what we want to do.
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  We need to make sure that we are building our brand on social media.
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  So that when we do have a listing, we can put it out there and thousands,
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  you know, tens of thousands, whatever are seeing it organically.
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  Then you have the option to do some, you know, Facebook ads or YouTube ads or
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  whatever you're looking to do, but don't ignore social media throughout, right?
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  This is a key time in our real estate careers that maybe we're a little slower,
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  maybe times are a little tougher, but we have the ability to really build up
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  our brand and take advantage of that.
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  So that when you do turn back on and you're super, you know, dialed in, you
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  have, you know, deals coming in and leads flowing in that your brand can stay
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  consistent and that you can, you know, say, Hey, I'm going to advertise this to
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  my social media following organically.
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  Look, it's 5, 000 people.
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  That's great.
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  That looks good at a listing presentation.
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  And we want to make sure we're presenting it to all avenues possible, especially
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  because most of real estate agents are just relying on the MLS, because
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  that's what they've had to do for the last 10 years to sell property.
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  And that truly is not the best way to market a property overall.
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  Absolutely MLS.
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  I'm not saying that.
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  I'm saying MLS plus the sexy marketing will go a long way.
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  More on that in a second.
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  The next is not using video.
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  Obviously, I'm a video guy.
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  I've done a ton of videos.
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  Those videos are just a nice touch, right?
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  And you know, people are like, well, it's not going to sell the house,
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  but it gets people interested.
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  It drives people to that listing website.
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  It drives people to the open house.
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  And so video is eye catching, right?
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  You can run it yourself.
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  Scroll through your Facebook right now.
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  You see a moving, you know, image or whatever.
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  You're more likely to stop and at least check it out.
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  The listing videos are absolutely key again.
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  People.
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  Real estate agents, especially like well, what's the return on that?
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  If I spend 500 on a professional listing video, what's the return?
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  There is no return.
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  The return is you getting the listing, getting the listing sold, getting it sold
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  for the highest value because you put it in front of as many eyeballs as possible.
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  Right?
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  If you're out there looking at something, you'll much quicker watch a
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  video versus, you know, a still image.
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  Obviously, and your time spent on a video will be a lot more
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  is what the statistics say.
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  So, make sure that you're doing that and you're utilizing video tours, utilizing
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  the 3D tours if they're available to you.
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  You just want to meet every single person where they're at.
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  Some people love the MLS listing, right?
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  The boring words, whatever.
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  Have that available.
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  Click on this, take you to my website for the full listing.
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  Okay.
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  Then they can scroll through the pictures, right?
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  Then, then all of a sudden, Oh, check out this link for the video.
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  You're giving every single possible buyer.
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  The keys to the car, basically to ingest that listing exactly how they want to.
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  And that's our job is to really market it the right way over all channels so
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  that we can get again, the property sold for the highest amount of value.
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  And mixed steak 5 is honestly inaccurate information when you get in a hurry, you
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  know, maybe you're not making that call to the HOA and maybe you're, you know,
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  saying that there's, you know, you're just relying on the MLS input to funnel into
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  your contract software for inclusions or, you know, whatever that may be, the big
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  one in Colorado is the cooling, right?
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  Some, some places say central air, there's not even a furnace in the house.
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  So how's their central air?
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  Right.
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  And so you have to really be careful.
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  Some of those public record, you know, data gets skewed.
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  If you're just auto populating and just going through it and putting your
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  listing description in chat with GPT, make sure you're going through it.
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  I always send it to my client and say, Hey, you know, I'm pretty sure
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  I got everything from our meeting.
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  I took notes.
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  I, you know, incorporated everything, but can you just review this for accuracy
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  one more time, you know, while before it goes out to everybody in the masses and,
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  and that's a absolutely game changing.
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  It also shows them.
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  That's usually when I get, Oh my gosh, it looks so good.
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  The pictures are great.
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  You know, it's, you know, Hey, this is the presentation I put together.
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  Remember when we talked about it on the marketing side, that's the
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  follow through that comes from.
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  And speaking to that follow through, you've reached my secret tip.
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  And this is something that maybe you can't fix now.
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  However, in hard markets or at lower price points, you need to be marketing
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  the property just as you would a luxury 2 million, $5 million listing.
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  Right?
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  Because the truth is, is that if you can have that body of work in that portfolio
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  to show to potential sellers and say, Hey, this is how I market properties.
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  Right.
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  Sure.
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  The seller that's selling a 5 million house, you know, but they'll be impressed.
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  Be like, okay, well you sold that 250, 000 condo.
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  There's a video, there's full color flyers, there's X, there's
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  Y, there's social media marketing, all of these things that you do.
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  Then you can show that.
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  That's how I treat it all the way across the board.
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  Because the secret of the top producers is we don't care how
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  much the property is worth.
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  We're going to show up.
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  We're going to market it.
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  We're going to put it in our portfolio.
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  To show, okay, yeah, when that situation comes up again, we're
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  going to still service that client because a deal's a deal.
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  And that's a life that we're affecting because we care more about
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  the lives we affect than just the transaction and the check at the end.
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  And to be honest, that's what you're really worried about when you say,
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  oh, I'm not going to do anything.
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  You know, I'm not going to sell a house under 750, 000 anymore.
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  I'll just refer that out.
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  That's a bad look.
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  But it's even worse of a look to take it, just throw it on the MLS
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  and don't do anything with it.
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  And then when the market does cool down and you're competing at a
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  listing agreement against me saying, Well, what are you going to do?
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  Well, we're gonna, you know, we're going to do a listing video.
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  We're going to do, you know, this open house strategy.
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  We're going to do this.
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  And they say, okay.
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  Can you show me some examples and you don't have any examples with your face
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  your listings your experience on them So it's important during this downtime.
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  Obviously people are you know going to do the things, you know staging is
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  a huge thing in our market right now if the house doesn't look perfect.
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  It's not turnkey with the high interest rates They're not moving in.
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  So staging is a big deal But if you stage a property Show them the staging, right?
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  And you have to be careful with that stage or sometimes don't like staging
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  properties that are owner occupied.
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  So you can have that conversation at that point, but make sure you're showing off.
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  Make sure you're building your portfolio.
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  Every single listing is building your portfolio.
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  They always say from one transaction, you should get seven more deals.
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  Well, that's not just like in the moment, right?
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  If I can leverage what I did and how I.
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  You know, market of this 2 million property or how I marketed this 500,
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  000 pop property, depending on the price point you're marketing to for
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  the new listing, if you have proof that you've done it and you show it
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  where the other people can't do that, and now it's a must in the market.
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  You're gonna win that listing.
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  So make sure you're being consistent.
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  Make sure you're putting it in.
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  I talk a lot about, you know, the profit margin, right?
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  As listing agents, we're so, you know, tight and we're like, oh, you know,
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  I remember a mastermind I was in.
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  Should we be staging properties because they're sitting on the
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  market longer than a weekend?
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  Well, yeah, your profit margin is not gonna be 99.
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  9 percent for your entire career.
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  That's part of the market.
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  Shifting a little bit.
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  So you need to make sure that your profit margin is never 99.
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  9%.
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  Put some money behind what you're doing.
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  So you show up because that'll carry your brand much further, no
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  matter what the market, and that's what we're really trying to do.
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  So I hope that helps.
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  If you agree with me, please smash that like button comment
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  below if you learn something.
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  And as always share the podcast, like comment, subscribe on the YouTube
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  side, and we'll catch you next time.