How to Prove Your Value When You're Double the Competition in Price

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 8, 2026 · 42m · transcript

I recently sat down with one of my students, "Cinderella," who is navigating the high-stakes solar industry where quotes often reach into the tens of millions. She was hitting a wall: prospects kept telling her, "You're double the price of your competition."

If you've heard this, your first instinct might be to drop your price or get frustrated, but that is the wrong move. Selling is a highly creative enterprise, and handling objections requires a "soft touch".

Here is the blueprint we discussed for mastering these price objections:

Affirm, Don't Argue: Never start by being adversarial…