Latest / Wisdom by WESA / Retail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave

Transcript

Retail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave · Wisdom by WESA

• 0:00
  Foreign.
• 0:05
  You
• 0:05
  are
• 0:05
  listening
• 0:05
  to
• 0:06
  the
• 0:06
  Horse
• 0:06
  Radio
• 0:06
  Network,
• 0:07
  part
• 0:07
  of
• 0:07
  the
• 0:07
  Equine
• 0:08
  Network
• 0:08
  family.
• 0:11
  Well,
• 0:11
  hi
• 0:11
  everybody.
• 0:11
  This
• 0:12
  is
• 0:12
  Glenn
• 0:12
  the
• 0:12
  Geek
• 0:12
  back
• 0:13
  with
• 0:13
  you
• 0:13
  and
• 0:13
  we're
• 0:14
  here
• 0:14
  for
• 0:14
  another
• 0:14
  retail
• 0:15
  roundup
• 0:15
  on
• 0:15
  a
• 0:15
  Monday.
• 0:16
  I'm
• 0:16
  the
• 0:16
  founder
• 0:17
  of
• 0:17
  the
• 0:17
  Horse
• 0:17
  Radio
• 0:17
  Network
• 0:18
  and
• 0:18
  host
• 0:18
  of
• 0:18
  the
• 0:19
  Horses
• 0:19
  in
• 0:19
  the
• 0:19
  Morning
• 0:19
  daily
• 0:20
  podcast
• 0:21
  for
• 0:21
  the
• 0:21
  last
• 0:21
  14
• 0:22
  years.
• 0:22
  And
• 0:23
  welcome
• 0:24
  to
• 0:24
  the
• 0:24
  WESA
• 0:24
  Retail
• 0:25
  Roundup.
• 0:26
  The
• 0:26
  Retail
• 0:27
  Roundup
• 0:27
  is
• 0:27
  your
• 0:27
  go
• 0:27
  to
• 0:28
  virtual
• 0:28
  hub
• 0:28
  for
• 0:28
  all
• 0:28
  things
• 0:29
  retail.
• 0:29
  Join
• 0:30
  panel
• 0:30
  discussions,
• 0:30
  learn
• 0:31
  from
• 0:31
  webinars,
• 0:31
  share
• 0:31
  your
• 0:32
  thoughts,
• 0:32
  ask
• 0:32
  questions,
• 0:33
  and
• 0:33
  connect
• 0:33
  with
• 0:33
  your
• 0:34
  community.
• 0:34
  We
• 0:35
  host
• 0:35
  a
• 0:35
  virtual
• 0:35
  event
• 0:35
  or
• 0:36
  share
• 0:36
  educational
• 0:37
  content
• 0:37
  every
• 0:37
  week
• 0:37
  via
• 0:38
  the
• 0:38
  Retail
• 0:38
  Roundup
• 0:39
  Facebook
• 0:39
  group.
• 0:39
  If
• 0:39
  you
• 0:40
  haven't
• 0:40
  joined
• 0:40
  that
• 0:40
  yet,
• 0:41
  hop
• 0:41
  on
• 0:41
  over
• 0:41
  to
• 0:41
  Facebook
• 0:42
  and
• 0:42
  look
• 0:42
  for
• 0:42
  Retail
• 0:43
  Roundup
• 0:43
  and
• 0:44
  you'll
• 0:44
  find
• 0:44
  it
• 0:44
  there.
• 0:45
  I
• 0:45
  want
• 0:45
  to
• 0:45
  apologize.
• 0:46
  My
• 0:46
  voice
• 0:46
  is
• 0:46
  not
• 0:47
  great.
• 0:47
  I've
• 0:47
  had
• 0:47
  a
• 0:48
  bad
• 0:48
  allergy
• 0:48
  week
• 0:49
  and
• 0:50
  I
• 0:50
  just,
• 0:50
  I
• 0:50
  did
• 0:51
  my
• 0:51
  show
• 0:51
  this
• 0:51
  morning.
• 0:51
  Horses
• 0:52
  in
• 0:52
  the
• 0:52
  Morning
• 0:52
  just
• 0:53
  got
• 0:53
  done
• 0:53
  with
• 0:53
  that
• 0:53
  and
• 0:53
  I
• 0:53
  think
• 0:54
  I
• 0:54
  have
• 0:54
  enough
• 0:54
  to
• 0:54
  get
• 0:54
  through
• 0:55
  today,
• 0:55
  so.
• 0:57
  So
• 0:57
  we're
• 0:57
  going
• 0:57
  to
• 0:57
  make
• 0:58
  Morgan
• 0:58
  do
• 0:58
  all
• 0:58
  the
• 0:59
  talking
• 0:59
  today.
• 1:00
  Absolutely.
• 1:01
  You
• 1:01
  know,
• 1:02
  I
• 1:02
  can
• 1:02
  do
• 1:02
  that.
• 1:04
  I
• 1:04
  don't
• 1:04
  worry
• 1:04
  about
• 1:04
  that
• 1:05
  at
• 1:05
  all.
• 1:06
  Today
• 1:06
  we're
• 1:06
  diving
• 1:07
  into
• 1:07
  trends,
• 1:07
  colors
• 1:08
  and
• 1:08
  must
• 1:08
  have
• 1:08
  styles
• 1:09
  for
• 1:09
  the
• 1:09
  upcoming
• 1:09
  season.
• 1:10
  Just
• 1:10
  in
• 1:10
  time
• 1:10
  for
• 1:11
  the
• 1:11
  August
• 1:11
  WESA
• 1:12
  trade
• 1:12
  show,
• 1:12
  which
• 1:13
  my
• 1:13
  wife
• 1:13
  Jennifer
• 1:14
  and
• 1:14
  I
• 1:14
  will
• 1:14
  be
• 1:14
  there.
• 1:15
  Whether
• 1:15
  you're
• 1:16
  stocking
• 1:16
  up
• 1:16
  for
• 1:16
  fall,
• 1:17
  the
• 1:17
  holiday
• 1:17
  or
• 1:17
  early
• 1:18
  spring,
• 1:18
  this
• 1:18
  session
• 1:18
  is
• 1:19
  designed
• 1:19
  to
• 1:19
  help
• 1:19
  retailers
• 1:20
  stay
• 1:20
  ahead
• 1:20
  of
• 1:20
  customer
• 1:21
  demand,
• 1:21
  maintain,
• 1:22
  make
• 1:22
  smarter
• 1:22
  buying
• 1:22
  decisions,
• 1:23
  and
• 1:23
  show
• 1:23
  up
• 1:24
  to
• 1:24
  WESA
• 1:25
  with
• 1:25
  confidence
• 1:25
  and
• 1:26
  clarity.
• 1:27
  Last
• 1:27
  week
• 1:27
  we
• 1:27
  learned
• 1:28
  about
• 1:28
  inventory
• 1:28
  management
• 1:29
  and
• 1:29
  now
• 1:29
  it's
• 1:29
  time
• 1:30
  to
• 1:30
  learn
• 1:30
  what
• 1:30
  trends
• 1:31
  to
• 1:31
  buy.
• 1:31
  Coming
• 1:32
  up
• 1:32
  today
• 1:33
  on
• 1:33
  the
• 1:33
  Retail
• 1:33
  Roundups,
• 1:34
  one
• 1:34
  of
• 1:34
  my
• 1:34
  favorite
• 1:35
  people
• 1:35
  and
• 1:35
  one
• 1:36
  of
• 1:36
  my
• 1:36
  wife's
• 1:36
  favorite
• 1:36
  people,
• 1:37
  actually.
• 1:38
  We're
• 1:38
  joined
• 1:38
  by
• 1:38
  Morgan
• 1:39
  Nicole,
• 1:39
  a
• 1:39
  WESA
• 1:40
  partner
• 1:40
  and
• 1:40
  western
• 1:41
  fashion
• 1:42
  content
• 1:42
  creator
• 1:43
  based
• 1:43
  in
• 1:44
  Texas.
• 1:44
  Morgan
• 1:45
  is
• 1:45
  known
• 1:45
  for
• 1:45
  her
• 1:46
  authentic
• 1:46
  storytelling
• 1:47
  and
• 1:47
  engaging
• 1:47
  digital
• 1:48
  content
• 1:48
  rooted
• 1:49
  in
• 1:49
  western
• 1:49
  and
• 1:50
  and
• 1:50
  outdoor
• 1:50
  lifestyle.
• 1:51
  She's
• 1:52
  also
• 1:52
  the
• 1:53
  brand
• 1:53
  new
• 1:53
  co
• 1:54
  host
• 1:54
  of
• 1:54
  the
• 1:55
  Wisdom
• 1:56
  by
• 1:56
  WESA
• 1:56
  podcast
• 1:57
  with
• 1:57
  my
• 1:58
  wife
• 1:58
  Jennifer.
• 1:58
  So
• 1:59
  you
• 1:59
  two
• 1:59
  are
• 1:59
  co.
• 1:59
  How's
• 2:00
  it
• 2:00
  going
• 2:00
  over
• 2:00
  there?
• 2:01
  How
• 2:01
  you
• 2:01
  liking
• 2:01
  being
• 2:02
  a
• 2:02
  podcaster?
• 2:03
  Well,
• 2:03
  Glenn,
• 2:04
  we
• 2:04
  are
• 2:04
  having
• 2:05
  the
• 2:05
  time
• 2:05
  of
• 2:05
  our
• 2:05
  lives.
• 2:06
  We
• 2:07
  are
• 2:07
  definitely
• 2:08
  laughing
• 2:09
  and
• 2:09
  enjoying
• 2:10
  all
• 2:10
  the
• 2:10
  incredible
• 2:11
  conversations.
• 2:12
  It's
• 2:13
  been
• 2:13
  an
• 2:13
  absolute
• 2:14
  dream.
• 2:15
  Well,
• 2:15
  you
• 2:16
  know,
• 2:16
  what
• 2:16
  did
• 2:16
  I
• 2:16
  say
• 2:16
  to
• 2:17
  you
• 2:17
  after
• 2:17
  you.
• 2:17
  You
• 2:17
  were
• 2:17
  on
• 2:17
  this
• 2:18
  show
• 2:18
  before
• 2:18
  and
• 2:19
  what
• 2:19
  did
• 2:19
  I
• 2:19
  say
• 2:19
  to
• 2:19
  you
• 2:20
  after
• 2:20
  this
• 2:20
  show?
• 2:21
  You
• 2:21
  remember
• 2:22
  you
• 2:22
  said
• 2:23
  something
• 2:23
  like,
• 2:23
  you
• 2:23
  know,
• 2:23
  we
• 2:24
  are
• 2:24
  really
• 2:24
  going
• 2:25
  to
• 2:25
  reign
• 2:25
  you
• 2:26
  in
• 2:26
  somehow.
• 2:27
  And
• 2:27
  little
• 2:28
  did
• 2:28
  I
• 2:28
  know
• 2:28
  that
• 2:28
  I'd
• 2:29
  be
• 2:29
  receiving
• 2:29
  a
• 2:30
  phone
• 2:30
  call.
• 2:30
  That's
• 2:30
  right.
• 2:32
  Podcast
• 2:32
  co
• 2:33
  host.
• 2:34
  But
• 2:34
  whenever
• 2:35
  WESA
• 2:36
  called
• 2:36
  and
• 2:37
  they
• 2:37
  said,
• 2:37
  you
• 2:37
  know,
• 2:37
  is
• 2:38
  this
• 2:38
  something
• 2:38
  you're
• 2:38
  interested
• 2:39
  in?
• 2:40
  I
• 2:40
  said,
• 2:41
  work
• 2:41
  and
• 2:42
  yapping.
• 2:42
  Yes.
• 2:43
  I
• 2:43
  can
• 2:44
  talk,
• 2:44
  I
• 2:44
  can
• 2:45
  yap.
• 2:46
  And
• 2:46
  really
• 2:47
  just
• 2:47
  getting,
• 2:48
  getting
• 2:48
  to
• 2:48
  connect
• 2:49
  with
• 2:50
  retailers
• 2:50
  and
• 2:51
  wholesalers,
• 2:52
  but
• 2:52
  also
• 2:53
  getting
• 2:53
  the
• 2:53
  viewers
• 2:54
  a
• 2:54
  chance
• 2:54
  to
• 2:55
  listen
• 2:55
  into
• 2:55
  has
• 2:56
  been
• 2:56
  really
• 2:57
  neat.
• 2:58
  Well,
• 2:58
  and
• 2:58
  you
• 2:58
  and
• 2:59
  my
• 2:59
  wife
• 2:59
  actually
• 3:00
  are
• 3:00
  good
• 3:01
  combination
• 3:01
  because
• 3:02
  she
• 3:02
  comes
• 3:02
  from.
• 3:02
  She
• 3:03
  has
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:03
  business
• 3:03
  experience
• 3:04
  in
• 3:04
  the
• 3:04
  retail
• 3:05
  world
• 3:05
  and
• 3:05
  the
• 3:05
  wholesale
• 3:06
  world
• 3:06
  for
• 3:06
  that
• 3:06
  matter.
• 3:07
  And
• 3:08
  you
• 3:08
  have,
• 3:08
  you
• 3:08
  have
• 3:09
  this
• 3:09
  fashion
• 3:09
  and
• 3:09
  all
• 3:10
  of
• 3:10
  that
• 3:10
  and
• 3:10
  the
• 3:10
  social
• 3:11
  media
• 3:11
  stuff.
• 3:11
  So
• 3:11
  it's
• 3:12
  a
• 3:12
  really
• 3:12
  good.
• 3:13
  It's
• 3:13
  a
• 3:13
  good
• 3:13
  compliment,
• 3:14
  I
• 3:14
  think.
• 3:14
  It
• 3:15
  really
• 3:15
  is.
• 3:15
  It's
• 3:16
  an
• 3:16
  incredible
• 3:16
  balance
• 3:17
  because
• 3:17
  like
• 3:18
  you
• 3:18
  said,
• 3:18
  we
• 3:18
  have
• 3:19
  two
• 3:19
  different
• 3:20
  viewpoints
• 3:21
  and
• 3:21
  aspects,
• 3:22
  but
• 3:22
  yet
• 3:22
  so
• 3:22
  many
• 3:22
  common
• 3:23
  threads.
• 3:24
  And
• 3:24
  it's
• 3:24
  always
• 3:25
  great
• 3:25
  to
• 3:25
  get
• 3:25
  another's
• 3:26
  insight
• 3:27
  or
• 3:27
  view
• 3:28
  or
• 3:28
  perspective.
• 3:29
  So
• 3:29
  I've
• 3:30
  been
• 3:30
  loving
• 3:30
  it.
• 3:31
  Well,
• 3:31
  and
• 3:31
  there's
• 3:32
  two
• 3:32
  different
• 3:32
  age
• 3:32
  groups,
• 3:32
  and
• 3:33
  that's
• 3:33
  important
• 3:33
  too,
• 3:33
  actually,
• 3:34
  you
• 3:34
  know,
• 3:35
  because
• 3:35
  you're
• 3:35
  covering
• 3:36
  both
• 3:36
  ends
• 3:36
  of
• 3:36
  the
• 3:36
  spectrum
• 3:36
  there
• 3:37
  too.
• 3:37
  Yes,
• 3:38
  it
• 3:38
  really
• 3:38
  is.
• 3:39
  Well,
• 3:40
  that's
• 3:40
  not
• 3:41
  why
• 3:41
  we're
• 3:41
  here
• 3:41
  today,
• 3:42
  but
• 3:42
  go
• 3:42
  check
• 3:43
  it
• 3:43
  out.
• 3:43
  Search
• 3:43
  on
• 3:44
  your
• 3:44
  podcast
• 3:44
  player
• 3:44
  for
• 3:45
  wisdom
• 3:45
  by
• 3:45
  Wesa
• 3:46
  and
• 3:47
  you'll
• 3:48
  hear
• 3:48
  Morgan
• 3:49
  and
• 3:49
  Jennifer
• 3:50
  on
• 3:50
  there
• 3:50
  co
• 3:50
  hosting
• 3:51
  that
• 3:51
  show.
• 3:51
  They
• 3:51
  took
• 3:52
  over
• 3:52
  a
• 3:52
  couple
• 3:52
  episodes
• 3:53
  ago,
• 3:53
  so
• 3:53
  I
• 3:53
  think
• 3:53
  there's
• 3:54
  two
• 3:54
  episodes
• 3:54
  out
• 3:55
  with
• 3:55
  those
• 3:55
  guys
• 3:55
  on
• 3:55
  it.
• 3:55
  So
• 3:56
  check
• 3:56
  that
• 3:56
  out
• 3:56
  today.
• 3:57
  But
• 3:57
  we
• 3:57
  have
• 3:57
  a
• 3:58
  bunch
• 3:58
  of
• 3:58
  questions
• 3:58
  for
• 3:58
  you
• 3:58
  about
• 3:59
  what
• 3:59
  to
• 3:59
  buy
• 4:00
  come
• 4:01
  this
• 4:01
  trade
• 4:01
  show
• 4:02
  coming
• 4:02
  up
• 4:02
  and
• 4:03
  colors
• 4:03
  and
• 4:03
  things
• 4:04
  like
• 4:04
  that.
• 4:04
  This
• 4:04
  is
• 4:05
  an
• 4:05
  area
• 4:05
  I
• 4:05
  know
• 4:06
  nothing
• 4:06
  about,
• 4:06
  so
• 4:07
  I'm
• 4:07
  learning
• 4:07
  with
• 4:07
  everybody
• 4:08
  else
• 4:08
  today.
• 4:09
  So
• 4:09
  what
• 4:09
  is
• 4:10
  the
• 4:10
  trending
• 4:10
  color
• 4:11
  palette.
• 4:11
  Palette
• 4:12
  for
• 4:12
  right
• 4:13
  now
• 4:13
  for
• 4:13
  the
• 4:13
  upcoming.
• 4:14
  I
• 4:14
  mean,
• 4:14
  right
• 4:14
  now
• 4:14
  we're
• 4:15
  looking
• 4:15
  at
• 4:15
  really
• 4:15
  Christmas.
• 4:16
  We're
• 4:16
  looking
• 4:16
  at
• 4:17
  the
• 4:17
  fall,
• 4:17
  we're
• 4:17
  looking
• 4:17
  at
• 4:17
  Christmas,
• 4:18
  and
• 4:18
  we're
• 4:18
  actually
• 4:18
  looking
• 4:18
  at
• 4:19
  the
• 4:19
  beginning
• 4:20
  of
• 4:20
  spring
• 4:20
  next
• 4:20
  year.
• 4:21
  So
• 4:21
  what,
• 4:22
  what
• 4:22
  are
• 4:22
  we
• 4:22
  looking
• 4:22
  at?
• 4:23
  That's
• 4:23
  a
• 4:24
  great
• 4:24
  question,
• 4:24
  Glenn.
• 4:25
  Right
• 4:25
  now,
• 4:26
  what
• 4:26
  we're
• 4:26
  seeing
• 4:26
  is
• 4:27
  a
• 4:27
  lot
• 4:27
  of,
• 4:28
  for
• 4:28
  fall,
• 4:29
  a
• 4:29
  lot
• 4:29
  of
• 4:30
  trending
• 4:31
  spice
• 4:31
  browns,
• 4:32
  rust,
• 4:34
  teal
• 4:34
  and
• 4:35
  olive.
• 4:36
  I
• 4:37
  know
• 4:37
  we'll
• 4:37
  get
• 4:37
  into
• 4:38
  all
• 4:38
  the
• 4:38
  fine
• 4:38
  print
• 4:39
  throughout
• 4:40
  the
• 4:40
  podcast
• 4:41
  today,
• 4:41
  but
• 4:41
  what
• 4:42
  I'm
• 4:42
  really
• 4:42
  noticing
• 4:43
  is
• 4:43
  that
• 4:44
  the
• 4:45
  color
• 4:45
  is
• 4:46
  driving
• 4:46
  the
• 4:47
  first
• 4:47
  impression.
• 4:48
  And
• 4:49
  with
• 4:50
  some
• 4:50
  great
• 4:50
  accessories
• 4:51
  and
• 4:52
  pops
• 4:52
  of
• 4:52
  color,
• 4:53
  that's
• 4:53
  where
• 4:53
  we're
• 4:53
  going
• 4:53
  to
• 4:54
  see
• 4:54
  a
• 4:54
  quote
• 4:54
  unquote
• 4:55
  trend
• 4:56
  color.
• 4:57
  But
• 4:58
  every
• 4:58
  Western
• 4:59
  girly
• 4:59
  knows
• 5:00
  that
• 5:01
  the
• 5:01
  basics
• 5:02
  are
• 5:02
  more
• 5:02
  than
• 5:03
  basics
• 5:03
  and
• 5:04
  their
• 5:04
  staples
• 5:04
  and
• 5:05
  essentials,
• 5:05
  but
• 5:05
  definitely
• 5:06
  the
• 5:06
  spice
• 5:07
  browns
• 5:08
  and
• 5:08
  rust
• 5:09
  and
• 5:09
  teal.
• 5:10
  Wow.
• 5:10
  We
• 5:10
  were
• 5:10
  bright
• 5:10
  colors
• 5:11
  a
• 5:11
  few
• 5:11
  years
• 5:11
  ago.
• 5:12
  We
• 5:13
  were.
• 5:14
  I
• 5:14
  remember
• 5:14
  that
• 5:15
  it
• 5:15
  kind
• 5:15
  of
• 5:16
  Seems
• 5:16
  like
• 5:16
  it's
• 5:16
  in
• 5:17
  every
• 5:17
  three
• 5:18
  to
• 5:18
  four
• 5:18
  year
• 5:18
  cycle,
• 5:19
  right?
• 5:20
  The
• 5:20
  first
• 5:20
  year
• 5:21
  there
• 5:22
  was,
• 5:22
  you
• 5:22
  know,
• 5:23
  of
• 5:23
  the,
• 5:23
  the
• 5:23
  three
• 5:24
  year
• 5:24
  span,
• 5:24
  the
• 5:24
  first
• 5:25
  year
• 5:25
  it's
• 5:25
  really
• 5:26
  strong.
• 5:26
  Second
• 5:27
  year,
• 5:28
  it's
• 5:28
  still
• 5:28
  about
• 5:29
  three
• 5:29
  fourths
• 5:29
  of
• 5:29
  what
• 5:29
  we're
• 5:30
  seeing.
• 5:30
  And
• 5:30
  then
• 5:31
  that
• 5:31
  third
• 5:31
  and
• 5:31
  fourth
• 5:32
  year,
• 5:32
  it's
• 5:32
  slowly
• 5:33
  fizzling
• 5:33
  out.
• 5:35
  I've
• 5:35
  spoken
• 5:35
  a
• 5:36
  lot,
• 5:37
  actually
• 5:37
  through
• 5:37
  the
• 5:38
  last
• 5:38
  couple
• 5:38
  of
• 5:38
  years
• 5:38
  on
• 5:39
  podcasts
• 5:40
  with
• 5:40
  trends
• 5:41
  is,
• 5:42
  you
• 5:42
  know,
• 5:42
  it
• 5:42
  is
• 5:43
  great
• 5:43
  to
• 5:43
  follow
• 5:44
  a
• 5:44
  trend
• 5:45
  sometimes,
• 5:45
  but
• 5:46
  really
• 5:47
  my
• 5:47
  focus
• 5:48
  in
• 5:48
  my
• 5:48
  fashion
• 5:49
  is
• 5:49
  being
• 5:50
  able
• 5:50
  to
• 5:50
  wear
• 5:50
  an
• 5:51
  outfit
• 5:52
  that
• 5:52
  I
• 5:52
  can
• 5:52
  be
• 5:53
  proud
• 5:53
  of
• 5:53
  today,
• 5:54
  five
• 5:54
  years
• 5:55
  from
• 5:55
  now
• 5:55
  and
• 5:56
  15
• 5:56
  years
• 5:57
  from
• 5:57
  now
• 5:58
  because,
• 5:58
  you
• 5:58
  know,
• 5:58
  the
• 5:59
  trends
• 5:59
  will
• 5:59
  come
• 5:59
  and
• 5:59
  go.
• 6:00
  But
• 6:00
  accessorizing
• 6:01
  is
• 6:01
  always
• 6:02
  a
• 6:02
  great
• 6:02
  option.
• 6:04
  And
• 6:04
  you
• 6:05
  could
• 6:05
  add
• 6:05
  color
• 6:05
  to
• 6:05
  that
• 6:06
  too.
• 6:07
  So
• 6:08
  rust,
• 6:08
  I
• 6:08
  got
• 6:09
  to
• 6:09
  go
• 6:09
  back
• 6:09
  to
• 6:09
  rust
• 6:09
  for
• 6:10
  one.
• 6:11
  Rust
• 6:11
  colored
• 6:12
  breeches
• 6:12
  came
• 6:12
  out
• 6:13
  when
• 6:13
  we
• 6:13
  had
• 6:13
  our
• 6:14
  tack
• 6:14
  shop
• 6:14
  many,
• 6:15
  many,
• 6:15
  many
• 6:15
  years
• 6:16
  ago.
• 6:16
  And
• 6:17
  that
• 6:17
  was
• 6:17
  like
• 6:17
  a
• 6:18
  statement.
• 6:18
  Rust
• 6:19
  was
• 6:19
  like
• 6:19
  a
• 6:19
  statement
• 6:20
  because
• 6:20
  we
• 6:20
  had
• 6:20
  white
• 6:20
  and
• 6:21
  we
• 6:21
  had
• 6:21
  black
• 6:21
  at
• 6:21
  that
• 6:21
  point.
• 6:22
  And
• 6:22
  then
• 6:22
  rust
• 6:22
  came
• 6:23
  out
• 6:23
  and
• 6:23
  everybody
• 6:24
  was
• 6:24
  buying
• 6:24
  rust
• 6:24
  colored
• 6:25
  breeches.
• 6:25
  And
• 6:25
  then
• 6:25
  very
• 6:25
  quickly
• 6:26
  they
• 6:26
  went
• 6:26
  away.
• 6:27
  But
• 6:27
  rust
• 6:28
  is
• 6:28
  back.
• 6:29
  It
• 6:29
  is,
• 6:30
  it's
• 6:31
  back.
• 6:31
  And
• 6:31
  I
• 6:31
  think
• 6:32
  that
• 6:32
  this
• 6:32
  is
• 6:33
  one
• 6:33
  that
• 6:33
  is
• 6:34
  here
• 6:34
  to
• 6:34
  stay.
• 6:34
  And
• 6:35
  throughout
• 6:35
  the
• 6:35
  years
• 6:36
  it
• 6:36
  will.
• 6:38
  Today
• 6:39
  I
• 6:39
  have
• 6:39
  to
• 6:39
  just
• 6:39
  point
• 6:39
  out
• 6:40
  the
• 6:40
  obvious.
• 6:40
  I'm
• 6:41
  playing
• 6:41
  coastal
• 6:41
  cowgirl
• 6:42
  today.
• 6:42
  I'm
• 6:42
  at
• 6:43
  the
• 6:43
  beach.
• 6:44
  So
• 6:44
  don't
• 6:44
  like
• 6:44
  can
• 6:44
  of
• 6:45
  sardines
• 6:45
  on.
• 6:46
  You,
• 6:47
  me
• 6:48
  and
• 6:48
  my
• 6:49
  friends.
• 6:50
  But
• 6:51
  typically.
• 6:52
  Okay,
• 6:52
  I
• 6:52
  gotta
• 6:52
  explain
• 6:53
  for
• 6:53
  the
• 6:53
  audio
• 6:53
  listeners.
• 6:54
  You're.
• 6:54
  You're
• 6:54
  wearing
• 6:55
  a
• 6:55
  sweatshirt
• 6:56
  with
• 6:56
  a
• 6:56
  can
• 6:56
  of
• 6:56
  sardines
• 6:57
  on
• 6:57
  it.
• 6:58
  Oh,
• 6:58
  yes.
• 6:59
  She's
• 6:59
  amazing.
• 7:00
  Do
• 7:00
  you
• 7:00
  like
• 7:01
  sardines?
• 7:02
  No.
• 7:03
  Just
• 7:04
  for
• 7:04
  the
• 7:04
  fashion
• 7:04
  statement,
• 7:05
  Glenn,
• 7:05
  you
• 7:05
  should
• 7:06
  know
• 7:06
  that.
• 7:09
  But
• 7:09
  in
• 7:09
  general,
• 7:11
  someone
• 7:11
  in
• 7:12
  the
• 7:12
  western
• 7:12
  space
• 7:13
  is
• 7:13
  going
• 7:13
  to
• 7:14
  have
• 7:14
  denim
• 7:14
  in
• 7:15
  their
• 7:15
  closet.
• 7:15
  Chambray
• 7:16
  and
• 7:17
  rust
• 7:17
  is
• 7:17
  something
• 7:18
  that
• 7:18
  you
• 7:18
  can
• 7:18
  keep
• 7:18
  in
• 7:19
  your
• 7:19
  closet
• 7:19
  for
• 7:20
  a
• 7:20
  lifetime.
• 7:21
  And
• 7:22
  of
• 7:22
  course
• 7:22
  we
• 7:22
  see,
• 7:22
  you
• 7:23
  know,
• 7:23
  depending
• 7:23
  on
• 7:24
  the
• 7:24
  piece
• 7:24
  of
• 7:24
  clothes,
• 7:24
  you're
• 7:25
  going
• 7:25
  to
• 7:25
  see
• 7:25
  different
• 7:25
  color
• 7:25
  trends
• 7:26
  too.
• 7:26
  Right.
• 7:26
  Shirts
• 7:26
  are
• 7:27
  going
• 7:27
  to
• 7:27
  be
• 7:27
  different
• 7:27
  than
• 7:28
  jeans
• 7:28
  are
• 7:28
  always
• 7:29
  jeans.
• 7:29
  Right.
• 7:29
  So.
• 7:30
  But
• 7:31
  skirts
• 7:31
  are
• 7:31
  going
• 7:31
  to
• 7:32
  be
• 7:32
  different.
• 7:32
  You
• 7:33
  know,
• 7:33
  your
• 7:33
  dresses
• 7:34
  are
• 7:34
  going
• 7:34
  to
• 7:34
  be
• 7:34
  different
• 7:34
  too.
• 7:36
  Definitely.
• 7:37
  I
• 7:37
  think
• 7:37
  like
• 7:38
  I
• 7:38
  had
• 7:38
  mentioned
• 7:38
  earlier,
• 7:39
  the
• 7:39
  accessorizing
• 7:40
  is
• 7:41
  so
• 7:41
  huge
• 7:42
  right
• 7:42
  now,
• 7:42
  and
• 7:42
  that
• 7:43
  also
• 7:43
  bleeds
• 7:43
  into
• 7:44
  buyer
• 7:45
  behavior
• 7:45
  in
• 7:45
  2025
• 7:46
  and
• 7:47
  what
• 7:47
  I
• 7:47
  think
• 7:47
  will
• 7:48
  be
• 7:48
  the
• 7:48
  same
• 7:48
  in
• 7:48
  2026.
• 7:50
  But
• 7:50
  accessories
• 7:52
  are
• 7:52
  kind
• 7:52
  of
• 7:52
  priority
• 7:53
  right
• 7:53
  now.
• 7:54
  Which
• 7:54
  ones,
• 7:55
  which
• 7:55
  ones
• 7:55
  are
• 7:56
  coming
• 7:56
  up
• 7:57
  specifically?
• 7:58
  Twillies
• 7:59
  from
• 7:59
  fringe
• 8:00
  scarves,
• 8:00
  one
• 8:01
  of
• 8:01
  my
• 8:01
  clients.
• 8:01
  But
• 8:01
  dear
• 8:02
  friends,
• 8:03
  the
• 8:03
  twillies
• 8:04
  are
• 8:04
  taking
• 8:04
  over
• 8:04
  the
• 8:05
  world.
• 8:05
  I
• 8:06
  mean,
• 8:06
  they
• 8:06
  truly
• 8:06
  are.
• 8:07
  It's
• 8:07
  a
• 8:08
  little
• 8:08
  piece
• 8:09
  of
• 8:09
  fabric
• 8:10
  that
• 8:10
  you
• 8:11
  can
• 8:11
  tie
• 8:11
  around
• 8:11
  your
• 8:12
  neck.
• 8:12
  You
• 8:13
  can
• 8:13
  do
• 8:13
  it
• 8:13
  on
• 8:13
  your
• 8:13
  neck
• 8:14
  as
• 8:14
  a
• 8:14
  bow,
• 8:15
  kind
• 8:15
  of
• 8:15
  like
• 8:15
  a
• 8:16
  little
• 8:17
  knot,
• 8:17
  two
• 8:18
  to
• 8:18
  the
• 8:18
  side.
• 8:19
  You
• 8:19
  can
• 8:19
  do
• 8:19
  it
• 8:19
  on
• 8:20
  a
• 8:20
  handbag.
• 8:21
  You
• 8:21
  can
• 8:21
  do
• 8:21
  them
• 8:21
  around
• 8:21
  your
• 8:22
  wrist.
• 8:23
  But
• 8:23
  accessories
• 8:24
  like
• 8:25
  twillies
• 8:26
  and,
• 8:26
  of
• 8:27
  course,
• 8:27
  wild
• 8:27
  rags
• 8:28
  will
• 8:28
  always
• 8:28
  be
• 8:29
  around.
• 8:29
  Tying
• 8:29
  them
• 8:31
  in
• 8:31
  your
• 8:31
  belt
• 8:31
  loops
• 8:32
  or
• 8:33
  even
• 8:33
  in
• 8:33
  your
• 8:34
  hair
• 8:34
  are
• 8:34
  a
• 8:35
  great
• 8:35
  way.
• 8:36
  And
• 8:36
  boots,
• 8:36
  of
• 8:36
  course,
• 8:37
  I
• 8:37
  am
• 8:37
  a
• 8:37
  boot
• 8:37
  connoisseur
• 8:38
  with
• 8:39
  175
• 8:40
  pairs
• 8:40
  and
• 8:40
  counting.
• 8:42
  Well,
• 8:42
  you
• 8:43
  know,
• 8:43
  one
• 8:43
  of
• 8:43
  the
• 8:43
  questions
• 8:43
  when
• 8:44
  you're
• 8:44
  a
• 8:44
  retailer
• 8:44
  is
• 8:45
  obviously
• 8:45
  you're
• 8:45
  going
• 8:45
  to
• 8:45
  always
• 8:46
  carry
• 8:46
  the
• 8:46
  base
• 8:47
  colors,
• 8:47
  right?
• 8:47
  You're
• 8:48
  always
• 8:48
  going
• 8:48
  to
• 8:48
  have
• 8:48
  the
• 8:48
  denims,
• 8:49
  and,
• 8:49
  you
• 8:49
  know,
• 8:49
  you're
• 8:50
  always
• 8:50
  going
• 8:50
  to
• 8:50
  have
• 8:50
  those
• 8:50
  base
• 8:51
  colors.
• 8:52
  How
• 8:52
  do
• 8:52
  you
• 8:53
  decide
• 8:53
  what
• 8:53
  inventory,
• 8:54
  how
• 8:54
  much
• 8:55
  of
• 8:55
  the
• 8:56
  trendy
• 8:57
  fashions
• 8:57
  you're
• 8:57
  going
• 8:57
  to
• 8:57
  put
• 8:58
  in
• 8:58
  the
• 8:58
  store,
• 8:58
  and
• 8:59
  how
• 8:59
  much
• 8:59
  of
• 8:59
  the
• 8:59
  base
• 8:59
  colors,
• 9:00
  you
• 9:00
  know,
• 9:00
  is
• 9:01
  there
• 9:01
  a
• 9:01
  percentage
• 9:01
  that
• 9:02
  you
• 9:02
  think?
• 9:04
  I
• 9:05
  feel
• 9:05
  that
• 9:06
  it's
• 9:06
  hard
• 9:06
  to
• 9:07
  put
• 9:07
  an
• 9:07
  exact
• 9:08
  percentage
• 9:09
  on
• 9:09
  it.
• 9:09
  But
• 9:09
  what
• 9:09
  I
• 9:10
  will
• 9:10
  say
• 9:11
  is
• 9:13
  when
• 9:13
  you
• 9:13
  do
• 9:13
  carry
• 9:14
  staples
• 9:15
  in
• 9:15
  your
• 9:16
  boutique
• 9:17
  or,
• 9:17
  you
• 9:18
  know,
• 9:18
  as
• 9:18
  a
• 9:18
  retailer,
• 9:19
  you
• 9:19
  definitely
• 9:20
  want
• 9:20
  to
• 9:20
  make
• 9:20
  sure
• 9:21
  that
• 9:21
  you
• 9:21
  are
• 9:22
  carrying
• 9:23
  strong
• 9:23
  staples.
• 9:24
  Staple
• 9:25
  pieces
• 9:25
  that
• 9:26
  can
• 9:26
  be
• 9:26
  restyled,
• 9:27
  repurposed
• 9:29
  for
• 9:30
  buyer
• 9:30
  behavior.
• 9:31
  Right
• 9:31
  now,
• 9:31
  we
• 9:31
  are
• 9:31
  definitely
• 9:32
  doing
• 9:32
  some
• 9:33
  emotional
• 9:33
  buying,
• 9:34
  but
• 9:34
  also
• 9:35
  being
• 9:35
  realistic.
• 9:37
  If
• 9:38
  I'm
• 9:38
  going
• 9:38
  to
• 9:38
  buy
• 9:39
  a
• 9:40
  blazer,
• 9:40
  well,
• 9:41
  I
• 9:41
  really
• 9:42
  need
• 9:42
  to
• 9:42
  see
• 9:43
  a
• 9:43
  blazer
• 9:43
  styled
• 9:44
  three
• 9:44
  to
• 9:44
  four
• 9:44
  ways
• 9:45
  for
• 9:45
  me
• 9:45
  to
• 9:45
  say,
• 9:45
  you
• 9:46
  know
• 9:46
  what,
• 9:47
  that
• 9:47
  deserves
• 9:47
  to
• 9:47
  be
• 9:48
  in
• 9:48
  my
• 9:48
  closet.
• 9:49
  Is
• 9:49
  that
• 9:50
  a
• 9:50
  result
• 9:50
  also
• 9:50
  of
• 9:50
  the
• 9:50
  economy
• 9:51
  and
• 9:51
  everything
• 9:51
  else
• 9:52
  this
• 9:52
  year?
• 9:53
  It
• 9:53
  is.
• 9:54
  And
• 9:54
  I
• 9:54
  think
• 9:55
  also
• 9:56
  with
• 9:56
  the
• 9:56
  market
• 9:57
  being
• 9:57
  so
• 9:58
  oversaturated,
• 9:59
  and
• 9:59
  people
• 10:00
  ask
• 10:00
  me
• 10:00
  that
• 10:00
  all
• 10:00
  the
• 10:01
  time,
• 10:01
  well,
• 10:01
  what
• 10:01
  market
• 10:02
  is
• 10:02
  oversaturated?
• 10:03
  And
• 10:03
  I
• 10:03
  tell
• 10:04
  them
• 10:04
  quite
• 10:04
  literally,
• 10:05
  any
• 10:06
  and
• 10:06
  every
• 10:06
  market,
• 10:07
  especially
• 10:07
  fashion,
• 10:08
  you
• 10:09
  know,
• 10:09
  everyone
• 10:09
  wants
• 10:10
  to
• 10:10
  jump
• 10:10
  in.
• 10:11
  But
• 10:11
  if
• 10:12
  you
• 10:12
  are
• 10:12
  here
• 10:12
  to
• 10:12
  make.
• 10:13
  And
• 10:13
  it's
• 10:13
  more
• 10:13
  accessible
• 10:14
  now
• 10:14
  to
• 10:14
  everybody,
• 10:14
  too.
• 10:15
  It
• 10:15
  is.
• 10:16
  And
• 10:16
  if
• 10:16
  you're
• 10:16
  really
• 10:17
  here
• 10:17
  to
• 10:17
  make
• 10:17
  an
• 10:17
  impact
• 10:18
  as
• 10:18
  a
• 10:18
  retailer,
• 10:20
  I
• 10:20
  would
• 10:20
  suggest
• 10:21
  finding
• 10:22
  that
• 10:22
  happy,
• 10:23
  you
• 10:23
  know,
• 10:23
  healthy
• 10:24
  balance
• 10:24
  of
• 10:25
  great
• 10:25
  staples
• 10:26
  that
• 10:26
  you
• 10:26
  can
• 10:27
  repurpose.
• 10:28
  You
• 10:28
  can
• 10:28
  carry
• 10:29
  them
• 10:29
  all
• 10:29
  throughout
• 10:29
  the
• 10:30
  year
• 10:30
  if
• 10:31
  someone
• 10:31
  buys
• 10:32
  it
• 10:33
  and
• 10:33
  several
• 10:33
  months
• 10:34
  later,
• 10:34
  their
• 10:34
  friends
• 10:35
  say,
• 10:35
  where
• 10:35
  you
• 10:36
  still
• 10:36
  can,
• 10:36
  you
• 10:37
  know,
• 10:37
  restock
• 10:38
  those.
• 10:38
  But
• 10:39
  then
• 10:39
  having
• 10:39
  the
• 10:40
  accessories,
• 10:41
  I
• 10:41
  think
• 10:41
  it's
• 10:41
  great
• 10:42
  to
• 10:42
  filter
• 10:42
  those
• 10:43
  through
• 10:43
  and
• 10:43
  have
• 10:44
  new
• 10:44
  arrivals
• 10:45
  really
• 10:45
  every
• 10:46
  for
• 10:47
  two
• 10:48
  to
• 10:48
  four
• 10:48
  to
• 10:49
  six
• 10:49
  weeks,
• 10:49
  depending
• 10:49
  on
• 10:50
  how
• 10:50
  much
• 10:50
  volume
• 10:50
  you're
• 10:51
  doing.
• 10:52
  But
• 10:52
  if
• 10:52
  you
• 10:53
  can't
• 10:53
  offer
• 10:53
  staples,
• 10:54
  it's
• 10:54
  really
• 10:55
  hard
• 10:55
  definitely,
• 10:56
  to
• 10:56
  get
• 10:56
  those
• 10:56
  sales
• 10:57
  up.
• 10:57
  But
• 10:58
  the
• 10:58
  accessories
• 10:59
  is
• 10:59
  what
• 10:59
  keeps
• 10:59
  your
• 11:00
  clients
• 11:00
  coming
• 11:00
  back
• 11:01
  and
• 11:01
  back.
• 11:02
  It's
• 11:02
  interesting
• 11:02
  you
• 11:03
  mentioned
• 11:03
  that,
• 11:03
  because
• 11:03
  I.
• 11:04
  I
• 11:04
  saw
• 11:04
  a
• 11:04
  picture
• 11:05
  from
• 11:05
  a
• 11:05
  tech
• 11:05
  shop
• 11:06
  on
• 11:07
  Facebook
• 11:07
  the
• 11:07
  other
• 11:07
  day
• 11:08
  where
• 11:08
  they
• 11:08
  took.
• 11:09
  They
• 11:09
  took
• 11:09
  a
• 11:09
  blazer
• 11:10
  and
• 11:10
  they
• 11:10
  took,
• 11:11
  you
• 11:11
  know,
• 11:11
  just
• 11:11
  a
• 11:12
  pair
• 11:12
  of
• 11:12
  jeans.
• 11:12
  They
• 11:13
  had
• 11:13
  three
• 11:13
  separate
• 11:14
  mannequins
• 11:14
  with
• 11:14
  the
• 11:14
  same
• 11:15
  blazer
• 11:15
  and
• 11:15
  the
• 11:15
  same
• 11:16
  pair
• 11:16
  of
• 11:16
  jeans
• 11:16
  and
• 11:16
  then
• 11:16
  changed
• 11:17
  everything
• 11:17
  else
• 11:18
  out.
• 11:19
  So
• 11:19
  they
• 11:19
  did
• 11:19
  accessorize
• 11:20
  it
• 11:20
  differently,
• 11:20
  but
• 11:21
  they
• 11:21
  had
• 11:21
  them
• 11:21
  all
• 11:21
  in
• 11:21
  a
• 11:21
  row.
• 11:22
  So
• 11:22
  you
• 11:22
  could
• 11:22
  see,
• 11:23
  okay,
• 11:23
  this
• 11:23
  blazer
• 11:24
  goes
• 11:24
  with
• 11:25
  this,
• 11:25
  this,
• 11:25
  and
• 11:25
  this.
• 11:25
  And
• 11:26
  it
• 11:26
  was
• 11:26
  completely
• 11:26
  different
• 11:27
  looks.
• 11:27
  But
• 11:28
  that
• 11:28
  kind
• 11:28
  of
• 11:28
  makes
• 11:28
  the
• 11:28
  person
• 11:29
  want
• 11:29
  to
• 11:29
  buy
• 11:29
  more
• 11:29
  than,
• 11:30
  you
• 11:30
  know,
• 11:31
  want
• 11:31
  to
• 11:31
  buy
• 11:31
  two
• 11:31
  or
• 11:32
  three
• 11:32
  of
• 11:32
  those
• 11:33
  different
• 11:33
  accessories
• 11:34
  and
• 11:34
  shirts
• 11:35
  and
• 11:35
  things
• 11:35
  to
• 11:35
  go
• 11:35
  with
• 11:35
  the
• 11:36
  blazer.
• 11:36
  Right.
• 11:37
  So
• 11:37
  it
• 11:38
  was
• 11:38
  a
• 11:38
  cool
• 11:39
  way
• 11:39
  to
• 11:39
  do
• 11:39
  that.
• 11:40
  I've
• 11:40
  noticed
• 11:41
  that
• 11:41
  too
• 11:41
  lately.
• 11:42
  And
• 11:42
  what
• 11:43
  I'm
• 11:43
  seeing
• 11:43
  is
• 11:44
  that
• 11:44
  the
• 11:44
  buyer
• 11:45
  behavior
• 11:45
  is
• 11:46
  really
• 11:46
  focused
• 11:47
  on
• 11:47
  their
• 11:47
  priorities
• 11:47
  now.
• 11:49
  And
• 11:49
  the
• 11:49
  priority
• 11:50
  kind
• 11:50
  of
• 11:51
  cycle
• 11:51
  is
• 11:52
  the
• 11:52
  uniqueness
• 11:53
  of
• 11:54
  the
• 11:54
  product,
• 11:55
  then
• 11:55
  the
• 11:55
  quality,
• 11:56
  and
• 11:56
  of
• 11:57
  course,
• 11:57
  the
• 11:57
  price.
• 11:58
  With
• 11:59
  there
• 11:59
  being
• 11:59
  so
• 12:00
  many
• 12:00
  things
• 12:00
  on
• 12:00
  the
• 12:01
  market
• 12:01
  right
• 12:01
  now,
• 12:02
  you
• 12:02
  really
• 12:02
  have
• 12:03
  to
• 12:03
  either
• 12:03
  be
• 12:04
  creating
• 12:04
  a
• 12:04
  product
• 12:05
  or
• 12:05
  carrying
• 12:06
  a
• 12:06
  product
• 12:07
  that
• 12:07
  has
• 12:07
  that
• 12:08
  uniqueness
• 12:08
  factor
• 12:09
  and
• 12:09
  of
• 12:09
  course,
• 12:10
  the
• 12:10
  quality
• 12:12
  to
• 12:12
  make
• 12:12
  the
• 12:12
  purchase
• 12:13
  worth
• 12:13
  it,
• 12:13
  in
• 12:14
  a
• 12:14
  lack
• 12:14
  of
• 12:14
  better
• 12:14
  words.
• 12:16
  So
• 12:16
  do
• 12:16
  you
• 12:16
  think
• 12:16
  people
• 12:17
  right
• 12:17
  now,
• 12:17
  and
• 12:18
  you
• 12:18
  see
• 12:18
  this,
• 12:18
  you
• 12:19
  know,
• 12:19
  talking
• 12:19
  to
• 12:19
  people
• 12:20
  and
• 12:20
  being
• 12:20
  out
• 12:20
  doing
• 12:20
  your
• 12:21
  job,
• 12:22
  do
• 12:22
  you
• 12:22
  think
• 12:22
  people
• 12:22
  right
• 12:23
  now
• 12:23
  are
• 12:23
  spending
• 12:24
  more
• 12:24
  on
• 12:24
  accessories
• 12:25
  and
• 12:25
  less
• 12:25
  on
• 12:25
  the
• 12:26
  big
• 12:26
  purchase
• 12:26
  items,
• 12:27
  the,
• 12:27
  you
• 12:27
  know,
• 12:27
  the
• 12:28
  $400
• 12:29
  blazer
• 12:29
  or
• 12:30
  jacket,
• 12:31
  Are
• 12:31
  they.
• 12:32
  Are
• 12:32
  they
• 12:32
  spending
• 12:32
  more
• 12:33
  on
• 12:33
  the
• 12:33
  smaller
• 12:33
  stuff
• 12:34
  to
• 12:34
  go
• 12:34
  with
• 12:34
  what
• 12:34
  they
• 12:34
  already
• 12:35
  have?
• 12:36
  Yes,
• 12:37
  I
• 12:37
  think
• 12:37
  with
• 12:37
  us
• 12:38
  specifically
• 12:38
  being
• 12:39
  in
• 12:39
  July,
• 12:40
  someone
• 12:41
  might
• 12:41
  be
• 12:41
  listening
• 12:41
  in
• 12:42
  a
• 12:42
  later
• 12:42
  month,
• 12:43
  but
• 12:43
  right
• 12:43
  now,
• 12:44
  so
• 12:44
  speaking
• 12:45
  live,
• 12:45
  we
• 12:46
  are
• 12:46
  in
• 12:46
  July,
• 12:47
  and
• 12:47
  I
• 12:48
  can
• 12:48
  say
• 12:48
  as
• 12:49
  a
• 12:49
  consumer
• 12:50
  that,
• 12:51
  yes,
• 12:51
  I
• 12:52
  rather
• 12:52
  spend
• 12:53
  my
• 12:53
  dollars
• 12:54
  right
• 12:54
  now
• 12:54
  on
• 12:55
  a
• 12:55
  lower
• 12:56
  price
• 12:57
  point
• 12:58
  of
• 12:58
  an
• 12:58
  accessory
• 12:59
  or
• 12:59
  something,
• 13:00
  because
• 13:01
  summer
• 13:01
  means
• 13:02
  quantity.
• 13:03
  You
• 13:03
  know,
• 13:03
  we're
• 13:04
  all
• 13:04
  traveling,
• 13:05
  we're
• 13:05
  going
• 13:05
  to
• 13:05
  different
• 13:05
  events.
• 13:06
  It's
• 13:06
  fun
• 13:07
  to
• 13:07
  experiment
• 13:08
  with
• 13:08
  different
• 13:08
  things.
• 13:09
  And
• 13:10
  then
• 13:11
  for
• 13:11
  retailers
• 13:11
  and
• 13:12
  wholesalers,
• 13:13
  our
• 13:13
  time
• 13:13
  is
• 13:13
  coming
• 13:14
  up
• 13:14
  for
• 13:14
  those
• 13:15
  big
• 13:15
  value
• 13:16
  items,
• 13:17
  like
• 13:18
  400
• 13:18
  to
• 13:19
  1200,
• 13:20
  whatever
• 13:20
  that
• 13:20
  bigger
• 13:21
  number
• 13:21
  is.
• 13:22
  It's
• 13:23
  definitely
• 13:23
  coming
• 13:23
  up
• 13:24
  in
• 13:24
  the
• 13:24
  cards
• 13:24
  with
• 13:25
  rodeo
• 13:26
  season
• 13:27
  and
• 13:27
  the
• 13:27
  nfr
• 13:29
  as
• 13:29
  the
• 13:29
  NFR
• 13:29
  is
• 13:30
  a
• 13:30
  big
• 13:30
  money
• 13:30
  maker
• 13:31
  for
• 13:31
  us.
• 13:31
  But
• 13:31
  I
• 13:32
  can
• 13:32
  definitely
• 13:33
  speak
• 13:33
  on
• 13:33
  right
• 13:34
  now.
• 13:35
  You
• 13:35
  know,
• 13:35
  I
• 13:35
  just
• 13:36
  bought
• 13:36
  a
• 13:36
  new
• 13:37
  handbag
• 13:37
  the
• 13:37
  other
• 13:38
  day,
• 13:38
  so
• 13:39
  I
• 13:39
  might
• 13:39
  splurge
• 13:40
  through
• 13:41
  the
• 13:41
  spring
• 13:41
  and
• 13:42
  summer
• 13:42
  and
• 13:42
  get
• 13:42
  one
• 13:43
  big
• 13:43
  piece,
• 13:43
  but
• 13:44
  then
• 13:44
  I'm
• 13:44
  definitely
• 13:45
  going
• 13:45
  for
• 13:45
  those
• 13:45
  lower
• 13:46
  ones
• 13:46
  until.
• 13:46
  The
• 13:47
  fall
• 13:48
  with
• 13:48
  your,
• 13:48
  with
• 13:49
  your
• 13:49
  clients
• 13:49
  and
• 13:49
  things.
• 13:49
  What
• 13:50
  are
• 13:50
  we
• 13:50
  looking
• 13:50
  for?
• 13:51
  What
• 13:51
  are
• 13:51
  we
• 13:51
  looking
• 13:51
  at
• 13:52
  for
• 13:52
  this
• 13:53
  Christmas?
• 13:53
  Because,
• 13:54
  you
• 13:54
  know,
• 13:54
  it
• 13:54
  is
• 13:54
  kind
• 13:54
  of
• 13:54
  a
• 13:54
  weird
• 13:55
  year,
• 13:55
  right?
• 13:55
  It's
• 13:56
  been
• 13:56
  a
• 13:56
  weird
• 13:56
  year
• 13:57
  or
• 13:58
  what?
• 13:58
  You
• 13:58
  know,
• 13:58
  what
• 13:58
  are
• 13:58
  you
• 13:58
  looking
• 13:59
  for
• 13:59
  for
• 13:59
  this
• 13:59
  Christmas?
• 14:00
  Would
• 14:01
  you
• 14:01
  be
• 14:01
  stocking
• 14:01
  up
• 14:01
  on
• 14:02
  more
• 14:02
  of
• 14:02
  the
• 14:02
  smaller
• 14:02
  pieces
• 14:03
  and
• 14:03
  less
• 14:04
  of
• 14:04
  the
• 14:04
  larger
• 14:04
  for
• 14:05
  Christmas?
• 14:07
  So
• 14:07
  I
• 14:07
  would
• 14:07
  say
• 14:08
  kind
• 14:09
  of
• 14:09
  backing
• 14:10
  up
• 14:10
  a
• 14:10
  smidge,
• 14:11
  if
• 14:11
  you
• 14:11
  don't
• 14:11
  mind.
• 14:11
  I
• 14:12
  would
• 14:12
  say
• 14:12
  that
• 14:14
  October
• 14:14
  to
• 14:15
  November
• 14:16
  is
• 14:16
  your
• 14:16
  heavy
• 14:17
  hitters.
• 14:17
  Stock
• 14:18
  up,
• 14:19
  spend
• 14:19
  the
• 14:19
  money
• 14:19
  on
• 14:20
  those
• 14:20
  higher
• 14:20
  priced
• 14:21
  items.
• 14:22
  Because
• 14:23
  the
• 14:23
  girls
• 14:24
  are
• 14:24
  shopping
• 14:24
  in
• 14:25
  October,
• 14:25
  November,
• 14:27
  last
• 14:27
  minute
• 14:27
  nfr,
• 14:29
  Thanksgiving
• 14:30
  family,
• 14:30
  you
• 14:31
  know,
• 14:31
  Christmas
• 14:31
  card
• 14:32
  photos,
• 14:32
  they'll
• 14:32
  take
• 14:32
  those
• 14:33
  in
• 14:33
  November.
• 14:34
  So
• 14:34
  October
• 14:37
  and
• 14:37
  November
• 14:38
  definitely
• 14:39
  spend
• 14:39
  the
• 14:39
  money
• 14:39
  there.
• 14:40
  When
• 14:40
  we're
• 14:41
  already
• 14:41
  in
• 14:42
  December,
• 14:42
  you
• 14:43
  know,
• 14:43
  the
• 14:43
  NFR
• 14:43
  is
• 14:43
  happening
• 14:44
  really
• 14:44
  early
• 14:45
  in
• 14:45
  December.
• 14:46
  I
• 14:46
  would
• 14:47
  almost
• 14:47
  say
• 14:48
  get
• 14:48
  those
• 14:49
  Grab
• 14:49
  and
• 14:49
  Go
• 14:50
  accessories,
• 14:51
  get
• 14:51
  those
• 14:51
  Grab
• 14:52
  and
• 14:52
  Go
• 14:52
  gift
• 14:53
  sets.
• 14:53
  Get
• 14:54
  some
• 14:55
  of
• 14:55
  those
• 14:55
  tank
• 14:55
  tops
• 14:56
  that
• 14:56
  they
• 14:57
  might
• 14:57
  fit
• 14:57
  small
• 14:58
  mediums
• 14:58
  and
• 14:58
  then
• 14:59
  medium
• 14:59
  larges.
• 15:00
  And
• 15:00
  that
• 15:00
  way
• 15:01
  it's
• 15:01
  easy
• 15:02
  and
• 15:02
  digestible
• 15:03
  for
• 15:04
  Christmas
• 15:04
  shoppers.
• 15:05
  If
• 15:05
  anyone
• 15:06
  is
• 15:06
  shopping
• 15:07
  and
• 15:07
  they're
• 15:07
  really
• 15:08
  into
• 15:09
  rodeo,
• 15:09
  but
• 15:10
  are
• 15:10
  even
• 15:11
  attending
• 15:11
  or
• 15:11
  part
• 15:12
  of
• 15:12
  the
• 15:12
  nfr,
• 15:13
  we
• 15:13
  are
• 15:14
  looking
• 15:14
  for
• 15:14
  easy
• 15:15
  grab
• 15:16
  and
• 15:16
  Go
• 15:17
  gifts.
• 15:18
  So
• 15:18
  if
• 15:18
  you
• 15:18
  are
• 15:18
  carrying
• 15:19
  clothing
• 15:19
  items,
• 15:20
  maybe
• 15:20
  something
• 15:21
  that
• 15:21
  someone
• 15:21
  can
• 15:22
  say,
• 15:22
  oh,
• 15:22
  you
• 15:22
  know,
• 15:22
  I
• 15:23
  don't
• 15:23
  know
• 15:23
  what
• 15:23
  size
• 15:23
  she
• 15:23
  is.
• 15:24
  Let
• 15:24
  me
• 15:24
  get
• 15:24
  something
• 15:25
  that
• 15:25
  might
• 15:25
  work.
• 15:27
  So
• 15:27
  what
• 15:27
  about,
• 15:28
  I
• 15:29
  mean,
• 15:29
  we're
• 15:29
  also
• 15:29
  looking
• 15:30
  at
• 15:30
  next
• 15:30
  year.
• 15:30
  We're
• 15:31
  also,
• 15:31
  you
• 15:32
  know,
• 15:32
  now
• 15:32
  thinking
• 15:32
  about
• 15:33
  buying
• 15:33
  in
• 15:33
  for,
• 15:35
  you
• 15:35
  know,
• 15:35
  the
• 15:35
  winter
• 15:36
  end
• 15:36
  of
• 15:36
  winter,
• 15:37
  next
• 15:37
  year
• 15:37
  into
• 15:37
  spring.
• 15:38
  Because
• 15:38
  we're
• 15:38
  thinking
• 15:39
  ahead.
• 15:40
  What
• 15:40
  do
• 15:40
  you
• 15:40
  see
• 15:41
  there
• 15:42
  right
• 15:43
  now?
• 15:43
  I
• 15:43
  think
• 15:44
  that
• 15:45
  set,
• 15:45
  I
• 15:45
  know
• 15:46
  this.
• 15:46
  Is
• 15:46
  fortune
• 15:46
  telling
• 15:47
  at
• 15:47
  this
• 15:47
  point,
• 15:47
  but
• 15:47
  you
• 15:48
  know,
• 15:48
  we
• 15:48
  are
• 15:48
  going
• 15:48
  to
• 15:48
  see
• 15:49
  it
• 15:49
  out
• 15:49
  there.
• 15:50
  Well,
• 15:50
  the
• 15:50
  great
• 15:50
  thing
• 15:50
  about
• 15:51
  fashion
• 15:51
  is
• 15:51
  we
• 15:52
  typically
• 15:52
  get
• 15:52
  to
• 15:52
  see
• 15:53
  a
• 15:53
  small
• 15:53
  little
• 15:53
  snippet,
• 15:55
  kind
• 15:55
  of
• 15:55
  a
• 15:55
  quick
• 15:55
  glance
• 15:56
  and
• 15:56
  then
• 15:57
  it
• 15:57
  will
• 15:57
  resurface.
• 15:58
  And
• 15:58
  I
• 15:59
  think
• 15:59
  what
• 16:00
  will
• 16:00
  really
• 16:00
  be
• 16:00
  hot
• 16:01
  is
• 16:02
  sets
• 16:03
  and
• 16:03
  flowy
• 16:04
  items
• 16:04
  and
• 16:05
  always
• 16:06
  layering
• 16:08
  for
• 16:08
  upcoming,
• 16:09
  you
• 16:09
  know,
• 16:10
  spring
• 16:10
  and
• 16:10
  summer
• 16:11
  of
• 16:11
  2026.
• 16:13
  Having
• 16:14
  some
• 16:14
  short
• 16:15
  sets
• 16:15
  with
• 16:15
  maybe
• 16:16
  like
• 16:16
  a
• 16:16
  sweater
• 16:17
  top
• 16:17
  or
• 16:17
  something
• 16:18
  that's
• 16:18
  matching
• 16:19
  in
• 16:20
  bold
• 16:20
  prints
• 16:21
  will
• 16:21
  always
• 16:21
  be
• 16:21
  fun
• 16:22
  too.
• 16:22
  Coming
• 16:22
  into
• 16:23
  a
• 16:23
  new
• 16:23
  year,
• 16:24
  do
• 16:25
  you.
• 16:25
  Realize
• 16:25
  this
• 16:26
  is
• 16:26
  a
• 16:26
  side
• 16:26
  note
• 16:26
  for
• 16:27
  all
• 16:27
  of
• 16:27
  us
• 16:27
  that
• 16:27
  are
• 16:27
  my
• 16:28
  age,
• 16:28
  do
• 16:28
  you
• 16:29
  realize
• 16:29
  that
• 16:29
  we
• 16:30
  are
• 16:30
  closer
• 16:30
  now
• 16:30
  to
• 16:31
  2050
• 16:31
  than
• 16:31
  we
• 16:32
  are
• 16:32
  to
• 16:32
  2000?
• 16:34
  That's
• 16:34
  a
• 16:35
  little
• 16:35
  scary.
• 16:37
  I
• 16:37
  know.
• 16:38
  We
• 16:38
  are,
• 16:38
  we're
• 16:38
  closer
• 16:39
  now
• 16:39
  to
• 16:39
  2050
• 16:39
  than
• 16:40
  we
• 16:40
  are
• 16:40
  2000.
• 16:40
  That's
• 16:41
  crazy.
• 16:43
  I
• 16:43
  graduated
• 16:44
  from
• 16:45
  TCU,
• 16:46
  the
• 16:46
  Neely
• 16:46
  School
• 16:46
  of
• 16:47
  Business,
• 16:48
  last
• 16:48
  May.
• 16:49
  And
• 16:49
  I'm
• 16:50
  looking
• 16:50
  at
• 16:50
  the
• 16:50
  calendar
• 16:51
  now
• 16:51
  and
• 16:51
  I'm
• 16:51
  like,
• 16:52
  are
• 16:52
  you
• 16:52
  serious?
• 16:53
  I've
• 16:53
  been
• 16:53
  graduated
• 16:54
  for
• 16:54
  over
• 16:55
  A
• 16:55
  year
• 16:56
  now
• 16:56
  I'm
• 16:56
  married.
• 16:58
  A
• 16:58
  house.
• 16:58
  You
• 16:58
  have
• 16:59
  a
• 16:59
  real
• 16:59
  girl,
• 16:59
  A
• 16:59
  big
• 17:00
  girl
• 17:00
  job.
• 17:00
  Yeah.
• 17:02
  I
• 17:02
  have
• 17:03
  people
• 17:03
  listening
• 17:04
  to
• 17:04
  what
• 17:04
  I'm
• 17:04
  yapping
• 17:04
  about.
• 17:05
  Crazy.
• 17:07
  So
• 17:08
  what?
• 17:08
  So
• 17:08
  let's
• 17:09
  go
• 17:09
  there.
• 17:09
  Your
• 17:10
  age
• 17:10
  group.
• 17:11
  How
• 17:11
  are
• 17:12
  they
• 17:12
  different
• 17:12
  now?
• 17:13
  What
• 17:13
  are
• 17:13
  they
• 17:13
  buying?
• 17:14
  What
• 17:14
  are
• 17:14
  they
• 17:15
  doing?
• 17:15
  Are
• 17:15
  they
• 17:15
  tending
• 17:16
  to
• 17:16
  spend
• 17:16
  a
• 17:16
  lot
• 17:16
  of
• 17:16
  money?
• 17:16
  Are
• 17:17
  they
• 17:17
  holding
• 17:17
  back
• 17:17
  or
• 17:18
  know
• 17:19
  or.
• 17:19
  Or,
• 17:19
  you
• 17:19
  know,
• 17:20
  where
• 17:20
  are
• 17:20
  they
• 17:20
  at
• 17:22
  it
• 17:22
  really?
• 17:23
  I
• 17:23
  kind
• 17:23
  of
• 17:24
  feel
• 17:24
  like
• 17:24
  that's
• 17:24
  twofold
• 17:25
  and
• 17:25
  maybe
• 17:26
  I
• 17:26
  can
• 17:26
  share
• 17:27
  some
• 17:27
  of
• 17:27
  my
• 17:27
  personal
• 17:28
  experience.
• 17:30
  So
• 17:30
  it
• 17:30
  is
• 17:31
  no
• 17:31
  surprise
• 17:32
  that
• 17:32
  I
• 17:33
  am
• 17:33
  a
• 17:33
  shopaholic.
• 17:34
  I
• 17:34
  have
• 17:35
  been
• 17:35
  since
• 17:35
  I
• 17:36
  was
• 17:36
  a
• 17:36
  little
• 17:36
  girl.
• 17:37
  I
• 17:37
  started
• 17:38
  working
• 17:38
  really
• 17:39
  early
• 17:39
  on
• 17:40
  and
• 17:40
  started
• 17:41
  several
• 17:41
  businesses
• 17:42
  and
• 17:42
  different
• 17:42
  ventures
• 17:44
  to
• 17:44
  quite
• 17:44
  literally
• 17:45
  fund
• 17:45
  my
• 17:46
  shopping
• 17:46
  addiction
• 17:47
  and
• 17:47
  my
• 17:48
  shopping
• 17:49
  lifestyle.
• 17:50
  And
• 17:50
  I
• 17:50
  think
• 17:51
  of.
• 17:51
  I
• 17:51
  have
• 17:52
  personally
• 17:52
  grown.
• 17:53
  And
• 17:54
  when
• 17:54
  I
• 17:54
  say
• 17:54
  grown,
• 17:55
  this
• 17:55
  could
• 17:55
  be
• 17:55
  something.
• 17:56
  I
• 17:56
  don't
• 17:56
  know.
• 17:56
  You
• 17:56
  are
• 17:56
  wearing
• 17:57
  a
• 17:57
  can
• 17:57
  of
• 17:57
  sardines.
• 17:58
  Let's
• 17:58
  go.
• 18:00
  Maybe
• 18:00
  the
• 18:00
  fashion
• 18:01
  has
• 18:01
  gotten
• 18:01
  to
• 18:02
  a
• 18:02
  low
• 18:02
  point.
• 18:02
  Okay.
• 18:04
  Hey,
• 18:04
  But
• 18:04
  I
• 18:04
  still
• 18:05
  have
• 18:05
  some
• 18:05
  jewels
• 18:06
  on.
• 18:06
  It's
• 18:06
  all
• 18:07
  about
• 18:07
  balance.
• 18:08
  But
• 18:08
  what
• 18:09
  I've
• 18:09
  seen
• 18:09
  in
• 18:09
  my
• 18:09
  own.
• 18:09
  You
• 18:10
  wear
• 18:10
  your
• 18:10
  sardines
• 18:11
  well,
• 18:11
  I
• 18:11
  will
• 18:11
  say
• 18:11
  that.
• 18:12
  Thank
• 18:12
  you.
• 18:13
  Thank
• 18:14
  you.
• 18:14
  What
• 18:15
  I've
• 18:15
  seen
• 18:15
  with
• 18:16
  myself
• 18:16
  is
• 18:17
  that
• 18:18
  there's
• 18:18
  kind
• 18:18
  of
• 18:19
  spurts
• 18:19
  and
• 18:19
  moments,
• 18:20
  right?
• 18:21
  90
• 18:22
  to
• 18:22
  120
• 18:23
  days
• 18:23
  ago,
• 18:24
  I
• 18:24
  was
• 18:24
  buying
• 18:24
  all
• 18:25
  the
• 18:25
  little
• 18:25
  things.
• 18:25
  This,
• 18:26
  that,
• 18:26
  and
• 18:26
  the
• 18:26
  other.
• 18:27
  And
• 18:27
  then
• 18:28
  there's
• 18:28
  moments
• 18:28
  where
• 18:29
  I
• 18:30
  might
• 18:30
  just
• 18:30
  want
• 18:30
  to
• 18:31
  go
• 18:31
  buy
• 18:31
  a
• 18:31
  new
• 18:31
  Louis
• 18:32
  Vuitton
• 18:32
  and
• 18:33
  say,
• 18:33
  you
• 18:33
  know
• 18:33
  what?
• 18:33
  I'm
• 18:34
  gonna.
• 18:34
  Wait
• 18:34
  a
• 18:34
  second.
• 18:35
  Then
• 18:35
  I
• 18:36
  might
• 18:36
  stumble
• 18:36
  across
• 18:37
  a
• 18:37
  couple
• 18:38
  great
• 18:38
  pairs
• 18:38
  of
• 18:38
  denim,
• 18:39
  and
• 18:39
  I
• 18:39
  have
• 18:39
  to
• 18:39
  have
• 18:40
  it.
• 18:40
  So
• 18:41
  my
• 18:41
  age
• 18:41
  demographic
• 18:42
  right
• 18:42
  now,
• 18:44
  I
• 18:44
  think
• 18:44
  speaking
• 18:44
  for
• 18:45
  all
• 18:45
  this,
• 18:45
  we're
• 18:45
  figuring
• 18:46
  it
• 18:46
  out.
• 18:46
  You
• 18:46
  know,
• 18:47
  some
• 18:47
  days
• 18:47
  it's
• 18:48
  spend,
• 18:48
  spend,
• 18:49
  spend.
• 18:49
  Some
• 18:50
  days
• 18:50
  it's
• 18:51
  hang
• 18:51
  tight.
• 18:52
  But
• 18:52
  again,
• 18:52
  that
• 18:52
  emotional
• 18:53
  buying
• 18:54
  is
• 18:54
  huge
• 18:54
  right
• 18:54
  now.
• 18:56
  Consumers
• 18:56
  are
• 18:56
  wanting
• 18:57
  a
• 18:58
  personal
• 18:58
  connection
• 19:00
  to
• 19:00
  the
• 19:00
  brands
• 19:01
  and
• 19:01
  the
• 19:01
  companies
• 19:01
  they're
• 19:02
  buying
• 19:02
  from.
• 19:03
  And
• 19:03
  that's
• 19:03
  why.
• 19:04
  That
• 19:05
  leads
• 19:05
  me
• 19:05
  to
• 19:05
  my
• 19:05
  next
• 19:06
  question.
• 19:06
  When
• 19:06
  you
• 19:06
  were
• 19:06
  on
• 19:07
  before,
• 19:07
  we
• 19:07
  talked
• 19:07
  about
• 19:08
  storytelling,
• 19:08
  because
• 19:08
  that's
• 19:09
  kind
• 19:09
  of
• 19:09
  your
• 19:09
  thing,
• 19:09
  right?
• 19:10
  You're
• 19:10
  the
• 19:10
  storyteller.
• 19:12
  Uh,
• 19:12
  so
• 19:13
  how
• 19:13
  can.
• 19:14
  How
• 19:14
  can.
• 19:15
  And
• 19:15
  you're
• 19:16
  right
• 19:16
  now
• 19:16
  planning
• 19:17
  stories
• 19:17
  for
• 19:17
  fall
• 19:18
  and
• 19:18
  for
• 19:18
  Christmas.
• 19:19
  They
• 19:19
  should.
• 19:20
  We
• 19:20
  should
• 19:20
  be.
• 19:20
  Anyway,
• 19:21
  we
• 19:21
  have
• 19:21
  to
• 19:21
  start
• 19:22
  thinking
• 19:22
  about
• 19:22
  that
• 19:22
  ahead
• 19:23
  of
• 19:23
  time,
• 19:23
  especially
• 19:24
  if
• 19:24
  you
• 19:24
  want
• 19:24
  your
• 19:25
  social
• 19:25
  media
• 19:25
  to
• 19:26
  work.
• 19:26
  You
• 19:26
  really
• 19:26
  have
• 19:27
  to
• 19:27
  start
• 19:27
  kind
• 19:27
  of
• 19:28
  start
• 19:28
  planning.
• 19:28
  And
• 19:28
  you
• 19:28
  talked
• 19:29
  about
• 19:29
  that
• 19:29
  last
• 19:29
  time
• 19:29
  you
• 19:30
  were
• 19:30
  on.
• 19:30
  So
• 19:31
  what
• 19:31
  are
• 19:31
  we
• 19:31
  looking
• 19:31
  at
• 19:31
  for
• 19:31
  this
• 19:32
  Christmas
• 19:32
  and
• 19:32
  storytelling?
• 19:33
  What
• 19:33
  do
• 19:33
  you
• 19:33
  think?
• 19:34
  Are
• 19:34
  we.
• 19:34
  Are
• 19:35
  we
• 19:35
  tugging
• 19:35
  at
• 19:35
  the
• 19:35
  heartstrings
• 19:36
  or
• 19:36
  what
• 19:37
  are
• 19:37
  we
• 19:37
  doing
• 19:38
  in
• 19:38
  telling
• 19:39
  those
• 19:39
  stories.
• 19:40
  I
• 19:41
  think
• 19:41
  what
• 19:41
  we're
• 19:41
  doing
• 19:42
  now
• 19:42
  is
• 19:43
  really
• 19:44
  opening
• 19:45
  up
• 19:45
  the
• 19:45
  brands
• 19:46
  to
• 19:46
  their
• 19:46
  core,
• 19:48
  as
• 19:48
  some
• 19:48
  viewers
• 19:49
  also
• 19:49
  know,
• 19:50
  listening.
• 19:50
  I'm
• 19:51
  not
• 19:51
  only
• 19:51
  a
• 19:52
  podcast
• 19:52
  co
• 19:53
  host,
• 19:53
  but
• 19:53
  I
• 19:53
  am
• 19:54
  a
• 19:54
  Western
• 19:54
  fashion
• 19:55
  content
• 19:56
  creator.
• 19:57
  But
• 19:57
  really,
• 19:57
  you
• 19:57
  can
• 19:58
  think
• 19:58
  of
• 19:58
  me
• 19:58
  as
• 19:59
  a
• 19:59
  brand
• 20:00
  representative.
• 20:01
  And
• 20:02
  what
• 20:02
  I
• 20:02
  am
• 20:02
  seeing
• 20:03
  in
• 20:03
  my
• 20:03
  business
• 20:04
  field
• 20:04
  is
• 20:04
  that
• 20:05
  we
• 20:05
  are
• 20:05
  really
• 20:06
  diving
• 20:06
  deep
• 20:07
  to
• 20:07
  the
• 20:07
  core
• 20:08
  and
• 20:08
  the
• 20:08
  center
• 20:09
  of
• 20:09
  who
• 20:09
  the
• 20:09
  companies
• 20:09
  are
• 20:10
  and
• 20:10
  bringing
• 20:11
  it
• 20:11
  to
• 20:11
  the
• 20:11
  surface.
• 20:12
  We're
• 20:12
  going
• 20:13
  back
• 20:13
  with
• 20:14
  family
• 20:14
  history
• 20:15
  and
• 20:15
  lineage
• 20:16
  of
• 20:17
  the
• 20:17
  company.
• 20:18
  One
• 20:18
  of
• 20:19
  my
• 20:19
  clients
• 20:20
  is
• 20:20
  Robin
• 20:21
  Hack
• 20:22
  Hoffman
• 20:23
  with
• 20:23
  Lovely
• 20:23
  Ranch.
• 20:24
  She
• 20:24
  will
• 20:24
  also
• 20:25
  be
• 20:25
  at
• 20:25
  all
• 20:25
  the
• 20:26
  trade
• 20:26
  shows.
• 20:27
  But
• 20:27
  something
• 20:28
  really
• 20:28
  neat
• 20:28
  about
• 20:28
  her
• 20:29
  story
• 20:29
  is
• 20:29
  that
• 20:30
  her
• 20:30
  family
• 20:31
  has
• 20:31
  been
• 20:31
  in
• 20:31
  the
• 20:32
  textile
• 20:32
  industry
• 20:33
  for
• 20:33
  over
• 20:34
  100
• 20:34
  years.
• 20:35
  And
• 20:36
  so
• 20:36
  with
• 20:36
  Robin
• 20:37
  right
• 20:37
  now,
• 20:37
  we
• 20:38
  are
• 20:38
  literally
• 20:38
  going
• 20:39
  into
• 20:39
  the
• 20:39
  archives
• 20:40
  of
• 20:40
  her
• 20:41
  family's
• 20:43
  warehouses,
• 20:44
  pulling
• 20:45
  up
• 20:45
  prints,
• 20:46
  and
• 20:46
  then
• 20:47
  Robin
• 20:47
  showing
• 20:47
  us
• 20:48
  how
• 20:48
  she
• 20:48
  is,
• 20:49
  you
• 20:49
  know,
• 20:50
  transferring
• 20:50
  and
• 20:51
  then
• 20:51
  bringing
• 20:52
  those
• 20:52
  to
• 20:52
  life
• 20:52
  in
• 20:53
  dresses
• 20:53
  and
• 20:54
  cardigans.
• 20:55
  So
• 20:55
  for
• 20:56
  Christmas,
• 20:57
  we're
• 20:57
  hitting
• 20:57
  the
• 20:57
  heartstrings.
• 20:58
  We're
• 20:58
  showing
• 20:59
  the
• 20:59
  history,
• 21:00
  and
• 21:01
  we're
• 21:01
  showing
• 21:01
  the
• 21:01
  why.
• 21:02
  Because
• 21:03
  right
• 21:04
  now,
• 21:04
  the
• 21:04
  why
• 21:05
  is
• 21:05
  everything.
• 21:06
  And
• 21:06
  we're
• 21:07
  here
• 21:07
  for
• 21:07
  sustainability
• 21:08
  and
• 21:08
  longevity,
• 21:09
  not
• 21:10
  fast
• 21:10
  fashion.
• 21:11
  So
• 21:12
  the
• 21:12
  why
• 21:12
  is
• 21:12
  really
• 21:13
  crucial.
• 21:14
  And
• 21:14
  it's
• 21:14
  interesting
• 21:14
  what
• 21:15
  you
• 21:15
  said
• 21:15
  that
• 21:15
  ties
• 21:15
  into
• 21:16
  what
• 21:16
  you
• 21:16
  said
• 21:16
  about
• 21:17
  people
• 21:17
  wanting
• 21:17
  to
• 21:18
  have
• 21:18
  a
• 21:18
  relationship
• 21:19
  with
• 21:19
  the
• 21:19
  brands
• 21:20
  that
• 21:20
  they're
• 21:20
  buying
• 21:21
  now.
• 21:21
  They
• 21:21
  feel
• 21:21
  like
• 21:21
  they
• 21:21
  know
• 21:22
  them
• 21:23
  and
• 21:23
  they
• 21:23
  want
• 21:23
  a
• 21:23
  deeper
• 21:24
  relationship.
• 21:24
  It's
• 21:25
  kind
• 21:25
  of
• 21:25
  why
• 21:25
  podcasts
• 21:26
  became
• 21:26
  so
• 21:26
  popular,
• 21:27
  because
• 21:27
  people
• 21:27
  listening,
• 21:28
  you
• 21:29
  know,
• 21:29
  I.
• 21:29
  I
• 21:29
  have
• 21:29
  a
• 21:29
  saying
• 21:30
  that
• 21:30
  I
• 21:30
  do
• 21:30
  use
• 21:30
  it
• 21:30
  all
• 21:31
  the
• 21:31
  podcast
• 21:31
  shows
• 21:32
  when
• 21:32
  I
• 21:32
  speak,
• 21:32
  and.
• 21:33
  And
• 21:33
  the
• 21:33
  first
• 21:33
  thing
• 21:33
  I
• 21:33
  always
• 21:34
  say
• 21:34
  is
• 21:34
  they
• 21:34
  come
• 21:34
  for
• 21:34
  the
• 21:35
  content,
• 21:35
  but
• 21:35
  they
• 21:35
  stay
• 21:35
  for
• 21:36
  the
• 21:36
  hosts,
• 21:37
  you
• 21:37
  know,
• 21:37
  so.
• 21:38
  And
• 21:38
  that's
• 21:38
  true
• 21:39
  of
• 21:39
  stuff
• 21:39
  they're
• 21:40
  buying,
• 21:40
  too.
• 21:40
  They
• 21:40
  may
• 21:41
  come
• 21:41
  because
• 21:41
  they
• 21:42
  liked
• 21:42
  your
• 21:42
  product
• 21:42
  initially,
• 21:43
  but
• 21:43
  they
• 21:43
  want
• 21:43
  to
• 21:43
  like
• 21:44
  the
• 21:44
  company,
• 21:44
  too.
• 21:45
  And
• 21:45
  I
• 21:45
  think
• 21:45
  that's
• 21:46
  more
• 21:47
  so
• 21:47
  than
• 21:47
  ever
• 21:47
  in
• 21:48
  the
• 21:48
  past.
• 21:49
  It
• 21:49
  really
• 21:50
  is.
• 21:50
  I
• 21:50
  don't
• 21:51
  think
• 21:51
  I
• 21:51
  cared
• 21:51
  when
• 21:51
  I
• 21:51
  30
• 21:52
  years
• 21:52
  ago
• 21:52
  who
• 21:53
  the
• 21:53
  company
• 21:53
  was,
• 21:53
  because
• 21:54
  they're,
• 21:54
  you
• 21:54
  know,
• 21:54
  we
• 21:54
  didn't
• 21:55
  have
• 21:55
  the.
• 21:55
  We
• 21:55
  didn't
• 21:56
  have
• 21:56
  the
• 21:57
  landscape
• 21:57
  that
• 21:57
  we
• 21:58
  do
• 21:58
  now.
• 21:59
  Exactly.
• 21:59
  And
• 22:00
  now
• 22:00
  it's
• 22:00
  so
• 22:00
  much
• 22:01
  more
• 22:01
  meaningful.
• 22:02
  And
• 22:03
  again,
• 22:03
  I'm
• 22:04
  putting
• 22:04
  myself
• 22:04
  back
• 22:05
  into
• 22:05
  the
• 22:05
  consumer
• 22:06
  position
• 22:07
  because
• 22:07
  I
• 22:07
  could
• 22:07
  sit
• 22:08
  here
• 22:08
  and
• 22:08
  talk
• 22:08
  all
• 22:09
  day
• 22:09
  from
• 22:10
  a
• 22:10
  professional
• 22:10
  aspect
• 22:11
  of,
• 22:12
  you
• 22:12
  know,
• 22:13
  the
• 22:14
  industry,
• 22:14
  but
• 22:14
  really
• 22:15
  just
• 22:15
  boiling.
• 22:16
  Boiling
• 22:17
  it
• 22:17
  down
• 22:17
  to
• 22:17
  the
• 22:17
  basics
• 22:18
  of
• 22:18
  being
• 22:18
  a
• 22:19
  consumer.
• 22:20
  It
• 22:20
  means
• 22:21
  so
• 22:21
  much
• 22:21
  more
• 22:21
  to
• 22:22
  me
• 22:22
  when
• 22:22
  you
• 22:22
  can
• 22:23
  compliment
• 22:23
  me
• 22:24
  on
• 22:24
  my
• 22:24
  little
• 22:24
  gun
• 22:25
  necklace
• 22:25
  here
• 22:25
  and
• 22:26
  say,
• 22:26
  wow,
• 22:26
  Morgan,
• 22:27
  I.
• 22:27
  I
• 22:27
  love
• 22:27
  that
• 22:28
  necklace.
• 22:28
  It's
• 22:29
  really
• 22:29
  you.
• 22:30
  Who's
• 22:30
  it
• 22:30
  from?
• 22:30
  And
• 22:31
  I
• 22:31
  can
• 22:31
  sit
• 22:31
  here
• 22:32
  and
• 22:32
  I
• 22:32
  can
• 22:32
  tell
• 22:32
  you
• 22:33
  that
• 22:33
  it's
• 22:34
  Sunwest
• 22:34
  Silver
• 22:35
  and
• 22:35
  it's
• 22:35
  native
• 22:36
  made,
• 22:36
  but
• 22:36
  I
• 22:37
  can
• 22:37
  even
• 22:37
  tell
• 22:37
  you
• 22:37
  the
• 22:38
  stories
• 22:38
  that
• 22:38
  I've
• 22:39
  been
• 22:39
  able
• 22:39
  to
• 22:39
  swap
• 22:41
  with
• 22:41
  the
• 22:41
  owners.
• 22:42
  So
• 22:42
  it
• 22:43
  just
• 22:43
  gives
• 22:43
  that
• 22:44
  sentimental
• 22:44
  touch.
• 22:45
  And
• 22:46
  it's
• 22:46
  word
• 22:46
  of
• 22:47
  mouth,
• 22:47
  too.
• 22:48
  I
• 22:48
  know
• 22:48
  my
• 22:48
  best
• 22:49
  friends
• 22:49
  and
• 22:49
  I,
• 22:49
  when
• 22:49
  we're
• 22:50
  talking
• 22:50
  about
• 22:50
  clothing
• 22:51
  and
• 22:51
  fashion
• 22:51
  and
• 22:52
  boots,
• 22:53
  if
• 22:53
  they
• 22:53
  have
• 22:53
  a
• 22:54
  personal
• 22:54
  connection,
• 22:55
  I
• 22:55
  naturally
• 22:56
  want
• 22:56
  one
• 22:56
  too.
• 22:57
  And
• 22:57
  so
• 22:58
  it
• 22:58
  really
• 22:58
  just
• 22:59
  ties
• 22:59
  everything
• 22:59
  together.
• 23:01
  What
• 23:02
  else
• 23:02
  would
• 23:02
  you
• 23:03
  say
• 23:03
  as
• 23:03
  far
• 23:03
  as
• 23:04
  the
• 23:04
  seasons
• 23:05
  coming
• 23:05
  up
• 23:05
  for
• 23:06
  you
• 23:06
  know
• 23:06
  what,
• 23:06
  what
• 23:07
  other
• 23:07
  advice
• 23:07
  do
• 23:07
  you
• 23:07
  have
• 23:08
  for.
• 23:08
  For
• 23:08
  WESA?
• 23:09
  For
• 23:09
  one,
• 23:09
  we're
• 23:09
  walking
• 23:10
  around
• 23:10
  with
• 23:10
  5,000
• 23:11
  booths
• 23:11
  at
• 23:11
  Dallas.
• 23:13
  Yes,
• 23:14
  I
• 23:14
  would
• 23:14
  definitely
• 23:15
  say
• 23:15
  that
• 23:16
  for
• 23:16
  WESA
• 23:17
  trade
• 23:17
  show
• 23:17
  prep
• 23:18
  specifically,
• 23:19
  ask
• 23:20
  vendors,
• 23:20
  you
• 23:21
  know,
• 23:21
  ask
• 23:21
  them
• 23:21
  for
• 23:22
  their
• 23:22
  best
• 23:22
  sellers
• 23:23
  and
• 23:23
  what's
• 23:23
  kind
• 23:24
  of
• 23:24
  their
• 23:24
  exclusive
• 23:25
  items
• 23:26
  that
• 23:26
  are
• 23:26
  on
• 23:26
  the
• 23:26
  line
• 23:27
  sheets
• 23:27
  right
• 23:28
  now.
• 23:28
  Do
• 23:29
  they
• 23:29
  help
• 23:29
  provide
• 23:30
  digital
• 23:30
  assets?
• 23:31
  What
• 23:31
  is
• 23:32
  their
• 23:32
  story?
• 23:33
  Because
• 23:33
  you
• 23:34
  will
• 23:34
  be
• 23:34
  able
• 23:34
  to
• 23:35
  really
• 23:36
  weed
• 23:36
  out
• 23:38
  and
• 23:38
  really
• 23:39
  find
• 23:39
  that
• 23:40
  perfect
• 23:40
  match
• 23:41
  when
• 23:41
  you
• 23:42
  can
• 23:42
  connect
• 23:42
  with
• 23:43
  the
• 23:43
  vendor
• 23:43
  on
• 23:43
  their
• 23:44
  story.
• 23:45
  And
• 23:45
  let's
• 23:45
  be
• 23:46
  honest,
• 23:46
  it
• 23:46
  really
• 23:47
  helps
• 23:47
  in
• 23:47
  marketing
• 23:48
  on
• 23:48
  the
• 23:48
  back
• 23:48
  end.
• 23:49
  You
• 23:49
  know,
• 23:49
  yes,
• 23:50
  you
• 23:50
  can
• 23:50
  promote
• 23:50
  a
• 23:51
  shirt
• 23:51
  all
• 23:51
  day
• 23:51
  long,
• 23:52
  but
• 23:52
  when
• 23:52
  you
• 23:52
  can
• 23:52
  talk
• 23:53
  about
• 23:53
  the
• 23:54
  rayon
• 23:54
  and
• 23:55
  high
• 23:55
  thread
• 23:55
  count
• 23:56
  and
• 23:57
  the
• 23:57
  wholesaler,
• 23:58
  it
• 23:58
  really
• 23:59
  helps
• 23:59
  you
• 23:59
  there
• 23:59
  too.
• 24:00
  So
• 24:00
  what
• 24:00
  I
• 24:00
  would
• 24:01
  say
• 24:01
  is
• 24:01
  walking
• 24:02
  into
• 24:02
  Westa,
• 24:04
  I
• 24:04
  always
• 24:05
  suggest
• 24:05
  several
• 24:06
  days,
• 24:07
  go
• 24:07
  in
• 24:07
  there
• 24:07
  with
• 24:08
  a
• 24:08
  fresh
• 24:09
  mind
• 24:10
  and
• 24:11
  ready
• 24:11
  to
• 24:11
  be
• 24:11
  a
• 24:12
  sponge
• 24:12
  and
• 24:12
  soak
• 24:12
  it
• 24:13
  up.
• 24:13
  Come
• 24:14
  in
• 24:14
  there
• 24:14
  with
• 24:14
  a
• 24:15
  blank
• 24:15
  notepad
• 24:16
  and
• 24:16
  walk
• 24:17
  around
• 24:17
  and
• 24:18
  just
• 24:18
  start
• 24:18
  forming
• 24:19
  those
• 24:19
  friendships
• 24:20
  and
• 24:20
  relationships.
• 24:21
  And
• 24:22
  as
• 24:22
  you're
• 24:22
  asking
• 24:23
  them
• 24:23
  questions,
• 24:23
  write
• 24:24
  down
• 24:24
  the
• 24:24
  best
• 24:24
  sellers
• 24:25
  on
• 24:25
  your
• 24:25
  journal.
• 24:26
  Maybe
• 24:27
  even
• 24:27
  talk
• 24:27
  about
• 24:28
  past
• 24:28
  sales.
• 24:28
  Hey,
• 24:29
  what
• 24:29
  did
• 24:29
  you
• 24:29
  see
• 24:29
  last
• 24:30
  year
• 24:30
  out
• 24:30
  of
• 24:30
  your
• 24:30
  line
• 24:31
  that
• 24:31
  sold
• 24:31
  the
• 24:31
  best?
• 24:32
  That's
• 24:32
  what
• 24:32
  I
• 24:33
  want.
• 24:33
  You
• 24:33
  want
• 24:34
  the
• 24:34
  heavy
• 24:34
  hitters.
• 24:35
  Very
• 24:36
  good.
• 24:37
  There's
• 24:38
  just
• 24:38
  so
• 24:38
  much
• 24:39
  to
• 24:39
  choose
• 24:39
  from.
• 24:39
  It's
• 24:39
  so
• 24:40
  hard
• 24:40
  when
• 24:40
  you
• 24:40
  go
• 24:40
  to
• 24:40
  the
• 24:40
  trade
• 24:41
  shows
• 24:41
  because
• 24:41
  you
• 24:42
  know
• 24:43
  there's
• 24:43
  5
• 24:44
  million
• 24:44
  items
• 24:44
  there,
• 24:45
  you
• 24:45
  know,
• 24:45
  and
• 24:45
  you
• 24:45
  want
• 24:45
  to
• 24:46
  carry
• 24:46
  them
• 24:46
  all
• 24:46
  in
• 24:46
  your
• 24:46
  store
• 24:46
  and
• 24:47
  you
• 24:47
  can't.
• 24:47
  Right?
• 24:48
  It's
• 24:49
  so
• 24:49
  hard.
• 24:50
  It
• 24:50
  is.
• 24:50
  It's
• 24:51
  so
• 24:51
  hard
• 24:51
  to
• 24:51
  choose.
• 24:52
  But
• 24:52
  what
• 24:53
  I
• 24:53
  will
• 24:53
  say,
• 24:54
  and
• 24:54
  even
• 24:55
  for
• 24:55
  a
• 24:55
  quick
• 24:55
  tip
• 24:56
  for
• 24:57
  both
• 24:57
  of
• 24:57
  the
• 24:58
  retailers
• 24:58
  and
• 24:58
  wholesalers,
• 25:00
  everyone
• 25:00
  needs
• 25:01
  to
• 25:01
  keep
• 25:01
  their
• 25:01
  eyes
• 25:02
  out
• 25:02
  for
• 25:03
  the
• 25:03
  hot
• 25:03
  displays.
• 25:04
  Because
• 25:04
  if
• 25:05
  someone
• 25:05
  is
• 25:05
  going
• 25:05
  to
• 25:06
  take
• 25:06
  the
• 25:06
  time
• 25:07
  to
• 25:07
  make
• 25:07
  their
• 25:07
  booth
• 25:08
  look
• 25:08
  good
• 25:09
  and
• 25:09
  their
• 25:09
  mannequins
• 25:10
  look
• 25:10
  good
• 25:10
  and
• 25:11
  really
• 25:11
  bring
• 25:12
  that
• 25:12
  full
• 25:12
  visual,
• 25:13
  you
• 25:14
  really
• 25:14
  want
• 25:16
  to
• 25:16
  explore
• 25:16
  that
• 25:17
  more.
• 25:18
  Your
• 25:18
  phone
• 25:19
  agrees.
• 25:20
  My
• 25:20
  phone
• 25:20
  agrees.
• 25:21
  It
• 25:21
  had
• 25:21
  to
• 25:21
  chime
• 25:22
  in.
• 25:22
  My
• 25:23
  apologies
• 25:23
  on
• 25:23
  that.
• 25:24
  She
• 25:24
  just
• 25:24
  couldn't
• 25:25
  keep
• 25:25
  silent.
• 25:26
  It
• 25:26
  happened.
• 25:26
  Funny
• 25:27
  though.
• 25:27
  It
• 25:27
  was
• 25:28
  perfect
• 25:28
  timing.
• 25:29
  It
• 25:29
  was.
• 25:31
  Where
• 25:31
  can
• 25:31
  people
• 25:32
  find
• 25:32
  you,
• 25:32
  Morgan?
• 25:33
  People
• 25:34
  can
• 25:34
  find
• 25:34
  me
• 25:35
  on
• 25:35
  Instagram
• 25:36
  and
• 25:36
  TikTok.
• 25:37
  It's
• 25:38
  underscore.
• 25:38
  Underscore,
• 25:39
  Morgan,
• 25:40
  Nicole.
• 25:41
  And
• 25:41
  you
• 25:41
  can
• 25:41
  find
• 25:42
  me
• 25:42
  on
• 25:42
  the
• 25:43
  Wisdom
• 25:43
  by
• 25:43
  wested
• 25:44
  podcast
• 25:44
  every
• 25:45
  15th
• 25:46
  and
• 25:46
  30th
• 25:46
  of
• 25:46
  the
• 25:47
  month.
• 25:47
  Look
• 25:47
  at
• 25:48
  you.
• 25:48
  Congratulations
• 25:49
  on
• 25:49
  that.
• 25:50
  Thank
• 25:50
  you.
• 25:50
  God
• 25:51
  is
• 25:51
  good.
• 25:52
  Thank
• 25:53
  you
• 25:53
  for
• 25:53
  joining
• 25:53
  us
• 25:53
  again
• 25:54
  and
• 25:54
  thank
• 25:54
  you
• 25:55
  for
• 25:55
  everybody
• 25:55
  being
• 25:56
  here
• 25:56
  today.
• 25:56
  If
• 25:56
  you
• 25:57
  missed
• 25:57
  part
• 25:57
  of
• 25:57
  this,
• 25:58
  you
• 25:58
  can
• 25:58
  catch
• 25:58
  it
• 25:58
  all
• 25:59
  on
• 25:59
  the
• 25:59
  audio
• 25:59
  version.
• 26:00
  Just
• 26:00
  head
• 26:00
  over
• 26:01
  to
• 26:01
  Wisdom
• 26:02
  by
• 26:02
  Wesa
• 26:03
  podcast
• 26:03
  and
• 26:03
  these
• 26:04
  retail
• 26:04
  roundups
• 26:05
  show
• 26:05
  up
• 26:05
  on
• 26:05
  that
• 26:05
  feed
• 26:05
  as
• 26:06
  well.
• 26:06
  And
• 26:07
  we,
• 26:07
  you
• 26:07
  know,
• 26:07
  you
• 26:08
  can
• 26:08
  go
• 26:08
  to
• 26:08
  Wisdom
• 26:09
  by
• 26:09
  Wes,
• 26:09
  so
• 26:09
  you
• 26:10
  can
• 26:10
  go
• 26:10
  to
• 26:10
  the
• 26:10
  wesatradeshow.com
• 26:12
  website
• 26:12
  or
• 26:13
  retail
• 26:13
  roundups
• 26:14
  on
• 26:14
  Facebook.
• 26:15
  That's
• 26:15
  where
• 26:15
  we
• 26:16
  announce
• 26:16
  all
• 26:16
  these
• 26:17
  things
• 26:17
  and
• 26:17
  what's
• 26:17
  coming
• 26:17
  up.
• 26:17
  We
• 26:18
  do
• 26:18
  these
• 26:18
  every
• 26:18
  Monday.
• 26:18
  We'll
• 26:19
  have
• 26:19
  another
• 26:19
  one
• 26:19
  for
• 26:20
  you
• 26:20
  next
• 26:20
  Monday.
• 26:21
  And
• 26:21
  we
• 26:21
  really
• 26:22
  appreciate
• 26:22
  all
• 26:22
  of
• 26:23
  you
• 26:23
  joining
• 26:23
  us
• 26:23
  today.
• 26:24
  And
• 26:26
  we'll
• 26:26
  see
• 26:26
  you
• 26:26
  all.
• 26:27
  Less
• 26:27
  than
• 26:28
  a
• 26:28
  month
• 26:28
  now.
• 26:29
  Yeah.
• 26:29
  Less
• 26:29
  than
• 26:30
  a
• 26:30
  month
• 26:30
  in
• 26:30
  Dallas.
• 26:31
  Countdown
• 26:32
  is
• 26:32
  on.
• 26:32
  Thank
• 26:32
  you
• 26:33
  for
• 26:33
  having
• 26:33
  me,
• 26:33
  Glenn.