538. Never Stop Loving Your Customers, Even When They Leave
When a customer churns, this is a tremendous opportunity for you to:
Get feedback on your company’s good, bad and ugly
Assess what the lost customer really needs
Listen to their timeline for achieving it
Show them that you care about their business journey with advice, suggestions and contacts, even though you’re no longer their vendor
Keep the lines of communication open
Work to become the vendor they do need
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