You Don’t Need a Business Idea. You Need to See What’s Already There

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Most people I talk to say the same thing:

“I want to start something on the side… I just don’t know what.”

It sounds like an idea problem.

It’s not.

It’s an awareness problem.

Because the truth is, most people already have ideas.

They just don’t recognize them as opportunities.

The Real Problem Isn’t Creativity

We’ve been taught that businesses start with big ideas.

They don’t.

They start with friction.

Something that’s:

slow

broken

inefficient

frustrating

That’s where real opportunities come from.

If you’re sitting around trying to “come up with…

The skinny

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