179: 17 Ways to Market Yourself [Podcast]

Podcast Archives - Dale Callahan · Jun 9, 2020 · 26m

17 Ways to Market Yourself. Yes, I said market yourself. As we move through the four roles of your Company of One model (See Episode 174: Grow Your Own Company of One) we are now focused on your CMO or your Chief Marketing Officer.

You might notice some overlap – which is normal. The last few episodes dealt with how to become better at operations – or your COO role. As you might expect – operations and market overlap in many places.

But the key focus areas are different:

The COO is focused on delivering value to the customer.

The CMO is focused on communicating value to the…