Latest / No Forking Nonsense - The Nutritionist UK
Supermarket tricks: how they get you to spend more.
The supermarket layout is one of the most refined pieces of behavioural engineering in your daily life, and almost nobody notices it happening.
This week I take you round a shop and show you exactly what's going on, including the bits that are genuinely clever and the bits that are complete rubbish.
In this episode:
Why the shelf isn't a shelf, it's advertising space, and what brands are actually paying for
The number in the government's own evidence: how much prime placement lifts sales by, with nothing about the product changing
What the 2022 HFSS law actually did, how many fewer items a…
The skinny
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