Latest / The Duct Tape Marketing Podcast
10 Questions to Ask Before Hiring an Agency
Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.
Today we discussed:
00:00:00 Introduction
00:02:50 Why Marketing Is Hard
00:04:26 10 Questions Overview…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.