321: John Jantsch | Duct Tape Marketing: Why Everyone Needs a Personal Brand
Choose a word you can say you stand for. "You need to grab on to something that you say 'this is what I stand for'." -John Jantsch The Cheat Sheet: How long did it take him to write his first book? (10:50) You have to have a narrow niche: true or false? (13:00) What's the 6-week expert phenomenon? (15:00) The power of content creation whether you're an employee or a business owner (19:30) What causes the death of a great conversation? (26:50) How to avoid information pollution (35:00) And so much more... Many marketers and promoters in the Internet world today call themselves experts on a…
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