259. Blending PT & Profit: How Dr. Ray Gorman Helps PTs Build Cash-Flowing Businesses Without In-Person Sessions
In another episode of The School of Impact Podcast, Jason Meland welcomes Dr. Ray Gorman, an expert in offers, sales, and helping physical therapists build profitable businesses beyond in-person sessions. Dr. Ray shares his journey from traditional PT to launching a cash-based model, highlighting key challenges and the pivotal shift to a hybrid approach blending in-person and virtual services. They discuss common mistakes in adding online components, the importance of positioning and messaging, and why systemization and sales training are crucial for success. Dr. Ray also breaks down…
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