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Follow the Money: How Formula One Sponsorships Reveal Cultural Shifts
This episode of The Logbook, our History of Motorsports series, features a presentation by Elton "Skip" McGoun, an emeritus professor of finance at Bucknell University. The presentation explores the evolution of sponsorship in Formula One racing from post-World War II to the present day. McGoun examines how sponsorships reflect and shape the cultural appeal of the sport, discussing how various industries - from tobacco to consumer electronics and technology companies - have used Formula One to market their products. He highlights the strategies and potential benefits for companies, including…
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