Latest / Sharp Strategies Sweet Success / #64 - Navigating the Legal Landscape: A Chat with James Abrenio | Business, AI & Politics
Transcript
- 0:00And that's what a lot of private attorneys won't say to clients
- 0:02and I tell them
- 0:03SPEAKER_00: that all the time.
- 0:04SPEAKER_00: Because if you're competing for price with the public defender's office,
- 0:09SPEAKER_00: you're probably running a volume shop and you just,
- 0:12I hear a lot of people talking trash about the PD's office and
- 0:14just wrong.
- 0:15SPEAKER_00: I used to be a public defender.
- 0:16So you can get good representation in Northern Virginia if you
- 0:21can't afford a lawyer now.
- 0:32SPEAKER_01: Sharp Strategies, Sweet Success.
- 0:36SPEAKER_01: Hello, everyone, and welcome.
- 0:38SPEAKER_01: This is Sharp Strategies,
- 0:39SPEAKER_01: Sweet Success,
- 0:40SPEAKER_01: and I'm Tiffany Swedensky,
- 0:42SPEAKER_01: and today I am talking to James Abrinio.
- 0:45SPEAKER_01: I worked with James Abrinio at Ben Glass Law a long time ago.
- 0:49SPEAKER_01: We're getting old.
- 0:51And he did the small criminal practice that we had there at the
- 0:55firm and also the
- 0:56SPEAKER_01: personal injury cases.
- 0:57He was always super fun to work with and very,
- 1:00very passionate about the law.
- 1:01SPEAKER_01: And I really appreciated that about him.
- 1:04I learned a lot of stuff from you in the process because I just
- 1:06heard in the
- 1:07SPEAKER_01: office,
- 1:08you were actually one of the only attorneys like talking about
- 1:12a bunch of the
- 1:12SPEAKER_01: changes that are happening in politics.
- 1:14SPEAKER_01: The rest of us just had our heads down and we're focused on Lee.
- 1:17And so it was always like really nice to see you're kind of
- 1:21like the attorney
- 1:22SPEAKER_01: before I worked with attorneys.
- 1:23SPEAKER_01: You are what I imagined attorneys would be like.
- 1:26SPEAKER_00: Except better looking, right?
- 1:29So I guess I'll turn it over to you unless you finish out your
- 1:31introduction.
- 1:33SPEAKER_00: Yeah, look, I appreciate it.
- 1:34SPEAKER_00: Always a pleasure speaking with you.
- 1:36You are my SEO marketing technical person that I would always
- 1:41ask questions about.
- 1:43SPEAKER_00: And it was fun working with you.
- 1:44SPEAKER_00: And I left Ben's office 2019 right before COVID.
- 1:48SPEAKER_00: Perfect timing, of course.
- 1:50SPEAKER_00: And I've been running a small firm in Fairfax for since then.
- 1:54SPEAKER_00: So almost six years.
- 1:55SPEAKER_00: We're actually coming up next week.
- 1:56SPEAKER_00: It'll be a six year anniversary.
- 1:59SPEAKER_00: Last year, my wife, Linda, joined as a partner.
- 2:02SPEAKER_00: We actually just changed the name of the firm to a Breenio Cho.
- 2:05I'm very feminist and she kept her last name and we've added it
- 2:08to the firm name.
- 2:09SPEAKER_00: And so that's been cool.
- 2:10SPEAKER_00: We have a five month old at home and a three and a half year old.
- 2:13So I'm actually at my home office and I spend most of my time
- 2:16working out of the
- 2:17SPEAKER_00: office,
- 2:18SPEAKER_00: still doing personal injury,
- 2:19SPEAKER_00: still doing criminal defense and just living life.
- 2:22SPEAKER_00: So yeah, that's me.
- 2:25SPEAKER_01: How is the caseload split these days?
- 2:27Is it like mostly personal injury,
- 2:29mostly criminal,
- 2:30or is it down the middle?
- 2:31Yeah,
- 2:32it's usually 60,
- 2:3640,
- 2:3870,
- 2:3830 split PI,
- 2:37personal injury being the majority.
- 2:39The criminal cases I do,
- 2:40I mostly do because I just find them interesting.
- 2:43SPEAKER_00: From a revenue standpoint, I'm probably technically losing money.
- 2:46SPEAKER_00: In fact, that's part of the reason...
- 2:48Ben and Brian and Charlie would get upset with me in the
- 2:51criminal practice because
- 2:52SPEAKER_00: it was not a huge moneymaker.
- 2:54SPEAKER_00: But from a passion standpoint,
- 2:56SPEAKER_00: also from just keeping my trial skills up to date,
- 3:00SPEAKER_00: criminal was always – you're always in court a lot more often.
- 3:04SPEAKER_00: You're doing very serious negotiations and then you're going to trial.
- 3:07SPEAKER_00: So I just found it valuable from that perspective.
- 3:10SPEAKER_00: And also we're talking about business.
- 3:12SPEAKER_00: It was also a good business development.
- 3:13I mean,
- 3:14constantly interacting with other lawyers that don't do
- 3:16personal injury.
- 3:17SPEAKER_00: Hey, I've got this case.
- 3:19SPEAKER_00: Can we talk about it?
- 3:19SPEAKER_00: Hey, maybe you can help out a client, that kind of thing too.
- 3:21SPEAKER_00: So I just found it,
- 3:23SPEAKER_00: it rounded me out as a lawyer and also just my style,
- 3:26SPEAKER_00: the way I do business and marketing,
- 3:28SPEAKER_00: it just worked well with me and it still does to this day.
- 3:33SPEAKER_01: I guess I haven't really, most of my clients are personal injury firms.
- 3:36SPEAKER_01: I don't have the opportunity to work with the criminal defense firms.
- 3:39SPEAKER_01: I don't know, maybe I shouldn't say that.
- 3:41SPEAKER_01: So I want them to hire me.
- 3:44SPEAKER_01: But so like with criminal,
- 3:47are you having to like vet more leads to find the good cases
- 3:51than you do as PI?
- 3:52SPEAKER_01: Yeah,
- 3:54SPEAKER_00: so I actually,
- 3:56SPEAKER_00: when I first started,
- 3:57SPEAKER_00: I did a little bit with like AdWords and all that stuff.
- 3:59SPEAKER_00: And I was getting a lot of calls
- 4:02And the problem is I ended up just talking to people and then
- 4:06we'd have this long conversation.
- 4:08Then it became apparent they'd talked to four other attorneys
- 4:10and it just became,
- 4:11SPEAKER_00: hey,
- 4:11SPEAKER_00: can you do it for less?
- 4:12SPEAKER_00: Can you do it for less?
- 4:14So now I don't really do,
- 4:17I don't,
- 4:17first of all,
- 4:17I don't do any paid advertising anymore.
- 4:20SPEAKER_00: And as far as the criminal cases,
- 4:23SPEAKER_00: the potential client calls are definitely down,
- 4:25SPEAKER_00: but they're more kind of targeted.
- 4:27SPEAKER_00: And I'm very straight up forward saying,
- 4:30SPEAKER_00: At the beginning of calls, hey, look, I'm a private attorney.
- 4:33If you're looking just for cost,
- 4:35if,
- 4:35you know,
- 4:36the cheapest guy,
- 4:37I'm not going to be it.
- 4:38SPEAKER_00: I'm probably going to be charging more than most.
- 4:41SPEAKER_00: And there are good attorneys that charge less than me.
- 4:43SPEAKER_00: So if that's your number one priority, let's just get that off the top.
- 4:46SPEAKER_00: And then that usually clarifies it pretty quickly.
- 4:48SPEAKER_00: But still...
- 4:50SPEAKER_00: Am I taking a majority of my case, potential cases on criminal?
- 4:54Not usually just because it doesn't make a whole lot of sense
- 4:58from a money standpoint.
- 4:59SPEAKER_00: So I don't know if that answers the question.
- 5:01SPEAKER_01: No, it does.
- 5:02SPEAKER_01: Yeah.
- 5:02SPEAKER_01: So I guess like, do you feel like criminal defense is underserved?
- 5:06SPEAKER_01: Like, I don't know.
- 5:08I guess I just kind of imagine like you must get a bunch of
- 5:11people who need help,
- 5:12SPEAKER_01: but probably just can't afford it.
- 5:13SPEAKER_01: Right.
- 5:14SPEAKER_01: Yeah.
- 5:15SPEAKER_00: Well, so criminals is different than personal injuries.
- 5:18SPEAKER_00: First of all, there's a public defender's office.
- 5:19So if you're indigent,
- 5:20if you can't afford a lawyer,
- 5:22you will be appointed one by the court.
- 5:24SPEAKER_00: We're in Fairfax County.
- 5:25SPEAKER_00: Fortunately, we have a very good public defender's office.
- 5:28SPEAKER_00: And a lot of those attorneys,
- 5:30SPEAKER_00: frankly,
- 5:31SPEAKER_00: have more experience than me or better trial attorneys than me.
- 5:35SPEAKER_00: And that's what a lot of private attorneys won't say to clients.
- 5:37SPEAKER_00: And I tell them that all the time.
- 5:39SPEAKER_00: Because if you're competing for price with the public defender's office,
- 5:44SPEAKER_00: you're probably running a volume shop and you just,
- 5:47I hear a lot of people talking trash about the PD's office and
- 5:49just wrong.
- 5:50SPEAKER_00: I used to be a public defender.
- 5:51SPEAKER_00: So you can get good representation in Northern Virginia.
- 5:55SPEAKER_00: Yeah.
- 6:11SPEAKER_00: And so there are a lot of lawyers I've noticed,
- 6:13SPEAKER_00: and I'm not naming names,
- 6:14but I noticed a lot of lawyers are kind of do the race to the
- 6:17bottom where you have
- 6:19SPEAKER_00: very relatively small fees and then they're stuck in the volume trap.
- 6:23And I think that a lot of times hurts the clients because if
- 6:27you're going to charge
- 6:28SPEAKER_00: relatively low numbers,
- 6:31you got to bring a bunch of cases on and then you're not
- 6:33working up the cases as
- 6:34SPEAKER_00: they should be.
- 6:35SPEAKER_00: I think that can be very difficult.
- 6:38SPEAKER_00: And I do think that there is a concern sometimes I have there.
- 6:42SPEAKER_00: There are a lot of good lawyers,
- 6:44SPEAKER_00: though,
- 6:44a lot of excellent lawyers that charge reasonable prices and
- 6:50sometimes will cut the
- 6:51SPEAKER_00: fee just so they can get it.
- 6:52And they have the ability because I think a lot of lawyers that
- 6:55just do criminal
- 6:56SPEAKER_00: defense,
- 6:56SPEAKER_00: so that's their only business model.
- 6:59SPEAKER_00: They can do a little bit more volume and still take those cases on,
- 7:02SPEAKER_00: and then they're able to run with it.
- 7:04SPEAKER_00: Now,
- 7:04SPEAKER_00: from a public standpoint,
- 7:07SPEAKER_00: I think that you can find a good lawyer,
- 7:09SPEAKER_00: first of all,
- 7:10SPEAKER_00: if you can't afford it.
- 7:10But if you're kind of on that just above poverty level,
- 7:13you can still find a good lawyer.
- 7:14I think you just should do your vetting well,
- 7:17making sure you're looking them up.
- 7:19SPEAKER_00: And honestly, it's kind of like finding a doctor.
- 7:21SPEAKER_00: Talk to the lawyer.
- 7:23SPEAKER_00: See if they give you enough time to actually ask questions.
- 7:26SPEAKER_00: See if they're answered.
- 7:27They don't have to be Johnny Cochran,
- 7:29but answer questions in a way that you can understand it.
- 7:33Because if the lawyer can't speak to you like you're a human
- 7:37being and explain things simply,
- 7:40It's probably not going to change over the course of that
- 7:42representation.
- 7:43SPEAKER_00: Or if you can't get them on the phone,
- 7:44SPEAKER_00: it's probably not going to change over the course of representation.
- 7:46SPEAKER_00: So that's just,
- 7:47SPEAKER_00: I think that gap that you have very limited disposable income,
- 7:50SPEAKER_00: you can be in a tough spot.
- 7:51SPEAKER_00: But if you do your due diligence,
- 7:53SPEAKER_00: you can find a good lawyer,
- 7:54SPEAKER_00: especially here in Northern Virginia.
- 7:55SPEAKER_00: So is there somewhat of a shortfall?
- 8:01Yeah,
- 8:01but I think you can find,
- 8:03I think there are good lawyers able to do the job.
- 8:05SPEAKER_00: So, yeah.
- 8:07SPEAKER_01: So something that I'm not sure I ever talked about this,
- 8:10SPEAKER_01: so people on my podcast won't be bored.
- 8:13SPEAKER_01: But so around the time of this, when was Trump elected?
- 8:17SPEAKER_01: 2016.
- 8:17SPEAKER_01: Yeah.
- 8:17SPEAKER_01: 2016.
- 8:18SPEAKER_01: And then 2024.
- 8:18SPEAKER_00: So like, yeah.
- 8:18SPEAKER_01: Anyway, he would say 2020 as well, but okay.
- 8:20SPEAKER_01: Well, sorry.
- 8:22SPEAKER_01: Skip 2020.
- 8:29SPEAKER_01: Okay, I'm sorry.
- 8:31SPEAKER_01: But like,
- 8:32SPEAKER_01: so right around the time that like Doge was doing its whole thing,
- 8:37SPEAKER_01: like its little purge,
- 8:38one of my clients who has a social security disability arm saw
- 8:43like a huge increase
- 8:45in calls from people just worried about their benefits and like
- 8:50what might happen
- 8:51SPEAKER_01: to them and what all these changes mean.
- 8:53Have you noticed a difference like in the types of calls you're
- 8:56getting like in the
- 8:58SPEAKER_01: whole like political climate,
- 9:00SPEAKER_01: I guess,
- 9:01SPEAKER_00: for the criminal?
- 9:01SPEAKER_00: Well, I don't know.
- 9:02SPEAKER_00: I don't think.
- 9:02SPEAKER_00: Yeah,
- 9:03SPEAKER_00: not so much criminal defense,
- 9:05SPEAKER_00: but I will say like in the personal injury side,
- 9:06SPEAKER_00: for instance,
- 9:07SPEAKER_00: if you're if you've got a case pending,
- 9:11SPEAKER_00: And then all of a sudden your client has no income.
- 9:14SPEAKER_00: Sometimes that puts pressure on them.
- 9:15SPEAKER_00: And they say, well, you know, I'm not going to have any income.
- 9:18SPEAKER_00: Can we try to get this case resolved quicker?
- 9:20SPEAKER_00: I've had a few of those discussions.
- 9:22I've had a few discussions of potential clients that come on
- 9:27and their accident
- 9:28SPEAKER_00: affected their ability to work.
- 9:30And then,
- 9:30well,
- 9:30is it really the purge that's the cause of the lost wages?
- 9:34SPEAKER_00: Or is it because you were going to be able to keep your job,
- 9:37SPEAKER_00: but now you couldn't because of the crash?
- 9:39Funny enough,
- 9:40or not funny enough,
- 9:41there's health insurance liens in personal injury cases.
- 9:43SPEAKER_00: So for your viewers,
- 9:45SPEAKER_00: they're not aware,
- 9:46SPEAKER_00: if you get involved in an accident,
- 9:48SPEAKER_00: and let's say TRICARE pays your medical bills,
- 9:51SPEAKER_00: if you get money in that personal injury case,
- 9:54SPEAKER_00: you have to reimburse TRICARE.
- 9:56SPEAKER_00: So inherently in that,
- 9:57I'm working with TRICARE or these other agencies to try to
- 10:01reduce their lien,
- 10:02and now I'm getting stuck because the shutdown had caused them
- 10:06not be able to
- 10:06SPEAKER_00: negotiate because they're not working.
- 10:09SPEAKER_00: So,
- 10:09SPEAKER_00: yeah,
- 10:09everybody hasn't – not direct calls where they're concerned
- 10:13about the purge,
- 10:14SPEAKER_00: but it does – the shutdown has absolutely affected many – not many.
- 10:19SPEAKER_00: It absolutely has affected the way I look at cases now.
- 10:22SPEAKER_00: Yeah.
- 10:23Man,
- 10:23I – well,
- 10:24and I hate to say I'm kind of removed from the government –
- 10:28Like in our area in Northern Virginia,
- 10:30there are just tons and tons of government employees.
- 10:34And one of my friends is furloughed right now and just really
- 10:36going through it.
- 10:38SPEAKER_01: And I can't believe it's still going on.
- 10:39And I feel like this is the longest government shutdown there's
- 10:42been in my memory since.
- 10:44SPEAKER_00: Well, the longest is actually Trump's last administration.
- 10:47SPEAKER_00: I think it was 30 days.
- 10:48SPEAKER_00: I think we're at three weeks now.
- 10:49And I don't know that we're going to – I think this is probably
- 10:53going to be the longest one.
- 10:54I feel like there's starting to be pressure because it's now
- 10:59the Obama exchange has
- 11:01SPEAKER_00: made it clear that your health insurance premiums are going to skyrocket.
- 11:06SPEAKER_00: And I think now also is the last payments of the furloughed workers.
- 11:09SPEAKER_00: So politically, I feel like there's going to be a lot more pressure.
- 11:13On both parties,
- 11:14I'm hoping the Republican Party,
- 11:15but on both parties to end the shutdown.
- 11:17SPEAKER_00: So hopefully things change.
- 11:19SPEAKER_00: But then again, it's just such an unprecedented time.
- 11:24SPEAKER_00: There's no way to predict what's going to happen.
- 11:25SPEAKER_01: Oh, yeah.
- 11:27SPEAKER_01: No, I remember one of the things I distinctly remember.
- 11:30SPEAKER_01: Yeah.
- 11:31SPEAKER_01: I'd hopefully,
- 11:32SPEAKER_01: well,
- 11:33SPEAKER_01: anyway,
- 11:33SPEAKER_01: like way back when,
- 11:35SPEAKER_01: way back,
- 11:36SPEAKER_01: like back when Trump was like,
- 11:38SPEAKER_01: I kind of think it was like 2019.
- 11:40SPEAKER_01: I think it was one of the Supreme Court justices.
- 11:44SPEAKER_01: Maybe it was when Kavanaugh was appointed.
- 11:46SPEAKER_01: You said that Roe v. Wade was in risk of being overturned.
- 11:51SPEAKER_01: And me and Joe kind of made fun of you for it.
- 11:54SPEAKER_01: We were just like, no way.
- 11:56SPEAKER_01: No way it will be.
- 11:57SPEAKER_01: Absolutely not.
- 11:58SPEAKER_01: He's overreacting.
- 11:59SPEAKER_01: And you are totally right.
- 12:01SPEAKER_00: Oh, yeah.
- 12:01SPEAKER_00: Yeah.
- 12:02SPEAKER_01: And like every time I think like no way that's going to happen.
- 12:06SPEAKER_01: There's no way I have to remember.
- 12:08SPEAKER_01: I almost always think about that because it's just it surprises me,
- 12:11like just the dramatic shift in politics and now with like AI
- 12:18and all this AI
- 12:19SPEAKER_01: stuff.
- 12:20SPEAKER_01: Just how much things are different,
- 12:22SPEAKER_01: like now versus like when you and I started working together.
- 12:26SPEAKER_01: Yeah.
- 12:26I mean,
- 12:27it's just unbelievable,
- 12:28just unbelievable the pace of change and yeah,
- 12:32it's crazy.
- 12:33Well,
- 12:33I mean,
- 12:33as far as Roe v.
- 12:35Wade,
- 12:36I think it was pretty obvious that was the goal.
- 12:38I think it was pretty obvious that was where the Republican
- 12:41Party was going.
- 12:43And that's the reason folks like me were so scared about what I
- 12:47thought was a theft
- 12:48SPEAKER_00: of the Supreme Court.
- 12:49SPEAKER_00: And I think same-sex marriage is probably next on the chopping block.
- 12:53SPEAKER_00: Voting Rights Act is going to be dead in the next term.
- 12:56SPEAKER_00: I think opinion's coming down.
- 12:57SPEAKER_00: I honestly—and I didn't mean this to be a political show, but—
- 13:02SPEAKER_00: I worry about – I was on the redistricting commission here in Virginia.
- 13:05SPEAKER_00: I don't know if you've been paying attention to what's going on.
- 13:08SPEAKER_00: But in the last six months,
- 13:11SPEAKER_00: Trump pushed Texas to redistrict their congressional maps in order to,
- 13:17SPEAKER_00: quote,
- 13:17SPEAKER_00: find him more seats.
- 13:19And now I actually wrote an op-ed to the Richmond Times saying
- 13:22that we need to do
- 13:23SPEAKER_00: something now in Virginia.
- 13:25SPEAKER_00: So as we speak,
- 13:26SPEAKER_00: Virginia is in special session to redistrict,
- 13:28SPEAKER_00: to counter what Trump's doing,
- 13:30because if Trump then stills the midterms and Democrats can't
- 13:34take over the House,
- 13:36SPEAKER_00: what's happening is going to go,
- 13:37SPEAKER_00: we're at 100 miles now,
- 13:38SPEAKER_00: we're going to go to 180.
- 13:39SPEAKER_00: And that is where we're at.
- 13:41SPEAKER_00: And as far as the AI, nobody is talking about the impact that
- 13:45SPEAKER_00: that that's going to have on all of us.
- 13:47SPEAKER_00: I remember when you and I were working together,
- 13:49SPEAKER_00: we were talking about,
- 13:50SPEAKER_00: what about autonomous vehicles?
- 13:51SPEAKER_00: Is that in the personal injury practice?
- 13:54SPEAKER_00: Now we're like, are any of us going to have jobs?
- 13:57SPEAKER_00: There's no point in shifting to a different practice area.
- 14:01SPEAKER_00: Who's going to work?
- 14:03SPEAKER_00: So I don't know.
- 14:04SPEAKER_00: Yeah.
- 14:05SPEAKER_01: Well,
- 14:06SPEAKER_01: an interesting fact for me,
- 14:08SPEAKER_01: like something back of my mind is that I think 90,
- 14:13some ridiculously high percent of the US economy is being
- 14:17bolstered by the gamble
- 14:19SPEAKER_01: on AI.
- 14:21SPEAKER_01: And a lot of companies went all in on AI.
- 14:25SPEAKER_01: And then, oh, which publication was it?
- 14:28SPEAKER_01: It wasn't Wired, but it was a really good one.
- 14:30SPEAKER_01: It was a really notable publication.
- 14:33SPEAKER_01: Maybe somebody better than me can remember it.
- 14:37But they basically put out a study that 90% of AI initiatives
- 14:42of corporations and
- 14:43SPEAKER_01: businesses have failed.
- 14:45SPEAKER_01: And so it's where the question is,
- 14:48a lot of people think like we're in this like weird AI bubble
- 14:51that's kind of
- 14:52similar to the dot-com bubble where I guess people spent a lot
- 14:55of money on,
- 14:56SPEAKER_01: I was a kid then,
- 14:57but like people spent a lot of money on domains and it just
- 15:00like went crashing down
- 15:02SPEAKER_01: and people lost money.
- 15:02SPEAKER_01: That's all I really know about it.
- 15:04SPEAKER_01: But I mean,
- 15:05SPEAKER_01: people are wondering if like AI is kind of the same,
- 15:08SPEAKER_01: like if we're in an AI bubble right now.
- 15:11SPEAKER_00: Well,
- 15:11SPEAKER_00: I mean,
- 15:11SPEAKER_00: I think when people,
- 15:12SPEAKER_00: at least in my view,
- 15:13SPEAKER_00: when people refer to about AI bubble,
- 15:15SPEAKER_00: I think the way I see it is more of a investment bubble is is.
- 15:22SPEAKER_00: I'm going to start an AI company in order to get a huge IPO,
- 15:25SPEAKER_00: and then I'm going to make much money,
- 15:26SPEAKER_00: and then it's going to go bankrupt.
- 15:28And I think that's what happened in the dot-com bubble was
- 15:30there was a lot of
- 15:31SPEAKER_00: companies that made a lot of money and took in a lot of investments,
- 15:34SPEAKER_00: and then it popped,
- 15:36SPEAKER_00: so you had a lot of companies go out of business.
- 15:38SPEAKER_00: That being said, the underlying business did not die.
- 15:41SPEAKER_00: I mean, we're sitting here.
- 15:43SPEAKER_00: Everything is based on the Internet.
- 15:44SPEAKER_00: We are talking over Zoom.
- 15:46SPEAKER_00: None of that's possible without the 90s tech boom.
- 15:51SPEAKER_00: I think AI,
- 15:52whether or not NVIDIA is going to ultimately be the company
- 15:55that leads us through
- 15:56SPEAKER_00: the generation 3000 or whatever,
- 15:59SPEAKER_00: I don't know.
- 16:00SPEAKER_00: But AI is definitely a transformative technology.
- 16:03SPEAKER_00: I mean, I use it in legal research.
- 16:05SPEAKER_00: It allows me to kind of close the gap.
- 16:08SPEAKER_00: I don't think I'm a great legal researcher.
- 16:10SPEAKER_00: It kind of helps me close the gap into that,
- 16:12SPEAKER_00: where maybe I wouldn't ordinarily have hired an associate.
- 16:17but I'm trying to run low cost overhead and I'm just doing it
- 16:20myself and AI allows
- 16:21SPEAKER_00: me to do a lot more comfortably.
- 16:23SPEAKER_00: So I do think that whether or not it's a bubble or not,
- 16:27SPEAKER_00: it's not really the question we're asking.
- 16:29SPEAKER_00: The question we're asking is, what is the end game here?
- 16:34We're seeing Tesla trying to create physical robots that take
- 16:38over human jobs.
- 16:39The goal there for the technocrats is to get rid of human
- 16:43capital so they don't
- 16:44SPEAKER_00: have to deal with them.
- 16:45SPEAKER_00: They can just get their machines to do whatever, not pay them anything.
- 16:48And then their money goes up because they're the ones investing
- 16:51all this stuff.
- 16:52SPEAKER_00: I don't think what they've also thought about,
- 16:53SPEAKER_00: though,
- 16:53SPEAKER_00: is like when just the average class,
- 16:56SPEAKER_00: the working people run out of money,
- 16:59SPEAKER_00: nobody's going to spend money on Amazon if they don't have a fucking job.
- 17:01SPEAKER_00: So I don't know.
- 17:03SPEAKER_00: I think that for what that's worth.
- 17:06SPEAKER_00: And sorry for the F-bomb.
- 17:07SPEAKER_01: No, no, no.
- 17:08SPEAKER_01: I do it all the time.
- 17:09SPEAKER_01: I, if the FTC cares about my podcast, that's a good advertising.
- 17:15SPEAKER_01: So like I had a story idea that I never actually wrote,
- 17:19SPEAKER_01: but I think it's because some,
- 17:20SPEAKER_01: I remember you were a writer too.
- 17:21SPEAKER_00: Yeah.
- 17:22SPEAKER_01: Oh, I still do.
- 17:23SPEAKER_00: That's awesome.
- 17:25SPEAKER_01: I run a legal marketing company so I can write more,
- 17:27SPEAKER_01: but the irony is the business takes so much time.
- 17:31SPEAKER_01: I know I actually have less time for writing.
- 17:33SPEAKER_01: And then I write so much for Substack.
- 17:34SPEAKER_01: I love Substack.
- 17:35SPEAKER_01: But so I did have a short story idea once because the question of like,
- 17:39SPEAKER_01: yeah,
- 17:40SPEAKER_01: businesses can automate us out of jobs,
- 17:42SPEAKER_01: but then who will be their consumers?
- 17:45And I had a theory that we would all have our own personal
- 17:49robots that would
- 17:50SPEAKER_01: essentially go to work for you.
- 17:52SPEAKER_01: And you would get paid for your robots' work.
- 17:55SPEAKER_01: And people who had more money would be able to buy better robots.
- 18:01SPEAKER_01: And I thought that would be an interesting concept.
- 18:04SPEAKER_01: And like maybe that,
- 18:05but also we'll probably all have our own personal AI assistants
- 18:09who know like
- 18:10SPEAKER_01: exactly what we're doing,
- 18:12SPEAKER_01: what we're about to do,
- 18:13SPEAKER_01: what we're forgetting and all that stuff.
- 18:16SPEAKER_01: And AI is tremendously helpful to me.
- 18:19SPEAKER_01: As an individual,
- 18:20there are like about a dozen things that I've automated to make
- 18:24my life easier and
- 18:26SPEAKER_01: to make some of the stuff I do for my clients easier.
- 18:29SPEAKER_01: But at the same time, like it's just like,
- 18:33SPEAKER_01: There's still like a lot of hype there's there.
- 18:36SPEAKER_01: Well,
- 18:37SPEAKER_01: it's hard to overhype something that is actually a remarkable tool,
- 18:40SPEAKER_01: but it's,
- 18:42SPEAKER_01: I don't know.
- 18:42There still is like some element of con a lot of content
- 18:45marketing going on.
- 18:46A lot of these AI companies telling us that this will take our
- 18:50jobs at the same
- 18:52SPEAKER_01: time,
- 18:52SPEAKER_01: developing the thing that will take our jobs.
- 18:54And Joe Rogan won't stop talking about AI and it's looking
- 18:58annoying and he's being
- 19:00SPEAKER_01: sponsored paid by perplexity.
- 19:02SPEAKER_01: So like I,
- 19:03SPEAKER_01: there,
- 19:03there is a tremendous amount of like marketing going on behalf
- 19:06of these AI
- 19:07SPEAKER_01: companies to try to keep this,
- 19:08SPEAKER_01: like this,
- 19:09like fear cycle of AI is going to take over going because
- 19:13that's how they make more
- 19:14SPEAKER_01: money.
- 19:14SPEAKER_01: They make more money when we're scared.
- 19:16SPEAKER_00: Yeah, I was watching some YouTube channel.
- 19:19They were talking about how it's like the AI is making videos
- 19:23about how AI is
- 19:24SPEAKER_00: dangerous,
- 19:25SPEAKER_00: and it's just this constant loop,
- 19:27SPEAKER_00: and they're getting views based on their AI videos.
- 19:30SPEAKER_00: But yeah, I don't know the answer.
- 19:31SPEAKER_00: I do think that if we had somewhat rational government actors...
- 19:37SPEAKER_00: that we're able to,
- 19:39because what we should be doing is having our political leaders
- 19:42envisioning in the
- 19:43SPEAKER_00: future that we wanna live and then regulate,
- 19:46SPEAKER_00: but we're not,
- 19:47SPEAKER_00: you know,
- 19:48one thing that the last decade has taught me is I won't be
- 19:51surprised if we end up
- 19:52blowing ourselves up because we are a self-destructive body and
- 19:58I just don't think
- 19:58SPEAKER_00: we can get our shit together.
- 19:59SPEAKER_00: And I don't think it's never,
- 20:00SPEAKER_00: it's not gonna be because it's intentional behavior,
- 20:03SPEAKER_00: it's gonna be because we just can't get our shit together.
- 20:06SPEAKER_00: Somebody pressed the wrong button and we're all done.
- 20:09SPEAKER_00: So that's my sense of view.
- 20:13Well,
- 20:13and I always think about,
- 20:14there's like a congressional hearing about TikTok.
- 20:17SPEAKER_01: And I can't remember exactly what the congressman asked the TikTok guy,
- 20:22SPEAKER_01: but it was some absolutely ridiculous question.
- 20:23SPEAKER_01: Like, can TikTok read my mind or does TikTok know something?
- 20:28SPEAKER_01: And I don't understand how...
- 20:35SPEAKER_01: somebody could be that stupid.
- 20:36SPEAKER_01: I'm trying to figure out a nice way to put it,
- 20:38SPEAKER_01: but like,
- 20:38SPEAKER_01: I don't understand how somebody who is elected to politics,
- 20:43who is smart enough to do that can ask such like a dumb
- 20:47question about technology.
- 20:48SPEAKER_01: And it's scary.
- 20:49SPEAKER_01: And it's just like, do you even know?
- 20:51SPEAKER_00: Being elected does not mean you're smart.
- 20:54SPEAKER_00: Being elected does not mean you can run government.
- 20:56Being elected just means you're good at campaigning for your
- 21:00particular constituents.
- 21:01SPEAKER_00: And yeah,
- 21:02SPEAKER_00: Marjorie Taylor Greene, perfect example, lunatic.
- 21:06But she was the biggest fundraiser as a freshman congresswoman
- 21:12in the history of
- 21:14SPEAKER_00: the United States.
- 21:16SPEAKER_00: And so the way that our system is set up,
- 21:19SPEAKER_00: we're not even meant to elect the smartest people,
- 21:22SPEAKER_00: the most thoughtful people.
- 21:23SPEAKER_00: It's the ones that can speak the loudest,
- 21:25especially now that we're on social media and that's how we
- 21:28drive politics.
- 21:30SPEAKER_00: I don't know.
- 21:30SPEAKER_00: Oh, yeah.
- 21:31SPEAKER_01: It's and I mean,
- 21:32SPEAKER_01: politics is the reason that social media and social media marketing got
- 21:37SPEAKER_01: particularly like Facebook ads got so hard.
- 21:40SPEAKER_01: It used to be like dangerously easy to get a ton of marketing data.
- 21:46that you shouldn't have had access to using the Facebook
- 21:49business platform back in the day.
- 21:51SPEAKER_01: And all marketers were abusing it,
- 21:53SPEAKER_01: but a political Cambridge Analytica,
- 21:55SPEAKER_01: like a political organization doing,
- 21:58SPEAKER_01: you abused it too hard and got caught for it.
- 22:01SPEAKER_01: Yeah.
- 22:02And I mean,
- 22:03it's kind of a terrible,
- 22:04terrible thing to say,
- 22:05but I'm a marketer.
- 22:06I really miss that data that we're no longer getting,
- 22:09but yeah,
- 22:09I mean,
- 22:10it,
- 22:10it,
- 22:11SPEAKER_01: Then every time you're on an ad platform,
- 22:14there are so many checks to make sure you're not running
- 22:17political ads because that
- 22:19SPEAKER_01: used to be,
- 22:20SPEAKER_01: and probably still is like a real big problem.
- 22:22SPEAKER_01: Anyone can start an ad account and run ads, promoting whatever.
- 22:27SPEAKER_01: Yeah.
- 22:29SPEAKER_01: They wouldn't have any direct affiliation with a politician,
- 22:33SPEAKER_01: but they're certainly promoting one particular viewpoint.
- 22:37And it's just crazy how much social media has been leveraged
- 22:40and continues to be
- 22:41SPEAKER_01: leveraged like and something that's.
- 22:44SPEAKER_01: super interesting to think about.
- 22:46SPEAKER_01: And it's kind of outside my sphere of marketing,
- 22:49SPEAKER_01: I guess,
- 22:50but like meme culture and how like memes drive votes and
- 22:55interest in certain things
- 22:56SPEAKER_01: is really complex,
- 22:58SPEAKER_01: like unbelievably complex.
- 23:00SPEAKER_01: And politicians have their own marketing teams.
- 23:03SPEAKER_01: All they do is generate funny memes and it's crazy.
- 23:07SPEAKER_01: Like it's crazy and it's controlled, but it's still kind of run amok.
- 23:11Well,
- 23:12and what's interesting,
- 23:13you say political ads are hard to get on Facebook or whatever.
- 23:16SPEAKER_00: Now you have...
- 23:18influencers that are essentially the political ads that they
- 23:22get ad revenue from
- 23:24SPEAKER_00: Bitcoin and all this other stuff.
- 23:26SPEAKER_00: So it's kind of flipped it.
- 23:27SPEAKER_00: And so you have folks like Joe Rogan.
- 23:30I used to listen to Joe Rogan before he got political when he
- 23:33just would say weird shit.
- 23:34SPEAKER_00: And I was like, oh, he's kind of smart, had an interesting take.
- 23:37SPEAKER_00: And then he got overtly political.
- 23:39SPEAKER_00: And now you see even podcasts that I watch are just pure politics.
- 23:44SPEAKER_00: And then they're, by the way, let's...
- 23:47SPEAKER_00: While you're listening to us, you should buy this product.
- 23:50It's become a flip to where the advertisers want to get on the
- 23:54political shows.
- 23:55SPEAKER_00: Of course, everybody has their viewpoint.
- 23:58SPEAKER_00: Then the influencers make a ton of money.
- 23:59SPEAKER_00: They're making a lot of money doing this stuff.
- 24:02SPEAKER_00: I don't know.
- 24:02SPEAKER_01: No,
- 24:03SPEAKER_01: it's this kind of crazy intersection between like politics and marketing,
- 24:07SPEAKER_01: because that's a huge part of politics.
- 24:09SPEAKER_01: But like, you know, Google search, you know, is changing so much.
- 24:14SPEAKER_01: Like AI is changing that space so much.
- 24:16SPEAKER_01: Have you had any clients say they found you on ChatGPT yet?
- 24:21SPEAKER_00: I've had a couple.
- 24:22SPEAKER_00: Yeah, but not a ton.
- 24:24SPEAKER_00: Are you seeing that a lot on your end?
- 24:28SPEAKER_01: I mean,
- 24:28SPEAKER_01: not in huge volume,
- 24:30SPEAKER_01: like maybe two,
- 24:32SPEAKER_01: three people a month on average,
- 24:34SPEAKER_01: but like also the data is kind of muddy.
- 24:37SPEAKER_01: And we had,
- 24:38SPEAKER_01: like,
- 24:38I had to be really specific about the kind of data we were
- 24:42getting on our contact
- 24:43SPEAKER_01: forms for,
- 24:44to be able to even know that it was coming from chat GBT and
- 24:47not somewhere else.
- 24:48SPEAKER_00: Okay.
- 24:48and so like people will tell us they found us there or we'll
- 24:52see it like in the
- 24:53data and it's just like kind of slowly growing which i think is
- 24:56really cool yeah
- 24:58it's interesting and it just i mean for me from a marketing
- 25:03standpoint it's like
- 25:03does that mean like obviously the goal is how do you get on
- 25:07chat with gbt's radar
- 25:09SPEAKER_00: but i feel like
- 25:12SPEAKER_00: that's just a race to the bottom.
- 25:14Like you just got to pay more and write more and how you can
- 25:18ever compete with a
- 25:18SPEAKER_00: Morgan and Morgan kind of firm on something like that.
- 25:22SPEAKER_00: So.
- 25:22SPEAKER_01: See, I don't think AI ranking is about content.
- 25:26SPEAKER_01: I think ranking in AI is about
- 25:30like brand mentions which another story i think of really often
- 25:34is the time you got
- 25:35a rolling stone backlink that was like the coolest thing that
- 25:37ever happened to me
- 25:39and i mean i'm exaggerating obviously but i still remember i
- 25:42was like oh my god he
- 25:43did it like that was cool shit i'm not gonna lie it was when i
- 25:47on my deathbed i'm
- 25:49SPEAKER_00: gonna give my kids the rolling stone article so that was pretty cool yeah
- 25:53SPEAKER_01: No, we even put that on the site as seen in the rolling stone.
- 25:57SPEAKER_00: I have that on my current site.
- 26:00But I think that like the brand mentions and like being written
- 26:04about by an
- 26:05SPEAKER_01: authoritative external source,
- 26:08SPEAKER_01: not your website,
- 26:10SPEAKER_01: is like actually the key to good SEO ranking right now.
- 26:13SPEAKER_01: That reviews, you know, naturally.
- 26:16SPEAKER_01: And so it's what should we be doing marketing wise to get that?
- 26:19SPEAKER_01: It's like trying to get...
- 26:23SPEAKER_01: mentioned in the Rolling Stone, trying to get a Wikipedia page.
- 26:26SPEAKER_01: And actually,
- 26:27SPEAKER_01: what I'm hearing a lot is like Reddit,
- 26:28SPEAKER_01: like,
- 26:29SPEAKER_01: one of my clients is an active Redditor.
- 26:32SPEAKER_01: And he signed like, he signs like two or three cases a month from Reddit.
- 26:36SPEAKER_01: And he's just like, on the boards.
- 26:38SPEAKER_01: And when somebody says like, I was in a car accident, he's talked to me.
- 26:42SPEAKER_01: And he signs people that way as well.
- 26:46SPEAKER_01: Oh, go ahead.
- 26:48SPEAKER_00: I mean, for me, I find like I like YouTube the best.
- 26:51SPEAKER_00: I just enjoy it the most.
- 26:52SPEAKER_00: So I do a lot of like videos and commentary.
- 26:55I also do my own little podcast,
- 26:57interview people,
- 26:58and I get cases from it.
- 27:00SPEAKER_00: So my philosophy is there's a thousand ways to be heard.
- 27:05SPEAKER_00: If you try to get everybody to hear you, you're never going to compete.
- 27:08SPEAKER_00: So pick something you enjoy doing and then just do it the best you can.
- 27:12And then I think firms you're working with are probably bigger
- 27:16size than mine.
- 27:17I also intentionally stay,
- 27:21quote,
- 27:22small because the lower overhead I have,
- 27:25the lower overhead.
- 27:26money the lower amount of money i need to make and then i get
- 27:29to choose to do what
- 27:30i want and so we're just very intentional about what we spend
- 27:34money on both from
- 27:35the business side and the personal side and then do great work
- 27:38too i mean at the
- 27:38end of the day just do great work as well it's fundamental so
- 27:41for what it's worth
- 27:43well and when you're passionate about what you do it doesn't
- 27:46feel like work and
- 27:48SPEAKER_01: just
- 27:50I think the real struggle for a lot of people is finding
- 27:52something they're like
- 27:53SPEAKER_01: super passionate about.
- 27:54And I get asked from time to time,
- 27:56it's like,
- 27:56oh,
- 27:57like,
- 27:57how do I do what you do?
- 27:58And it's just like,
- 27:59you have no idea,
- 28:00like how much I live and breathe marketing.
- 28:02SPEAKER_01: And if you live and breathe marketing, you can be like me too.
- 28:05SPEAKER_01: Yeah.
- 28:06SPEAKER_01: And so that's like the missing ingredient for a lot of people.
- 28:09And I think too many people like look around and say like,
- 28:12what's making this person happy.
- 28:13SPEAKER_01: That's making this person happy.
- 28:14SPEAKER_01: Instead of just saying, I want to work.
- 28:17SPEAKER_01: I want to do exactly the kind of work that I want to do.
- 28:20SPEAKER_01: Like that's, that's great.
- 28:22SPEAKER_01: That's kind of, that's almost idealistic.
- 28:25Yeah,
- 28:26I mean,
- 28:26any,
- 28:27I really like the work that I do,
- 28:28but 80% of it is bullshit grinding,
- 28:31right?
- 28:32SPEAKER_00: Do I want to run payroll in order to run my own firm?
- 28:34Do I want to look at insurance contracts to make sure I get the
- 28:37right thing?
- 28:38SPEAKER_00: Do I want to look at the 401ks and stuff like that?
- 28:40SPEAKER_00: No, I don't want to.
- 28:41SPEAKER_00: Even on the legal side,
- 28:42SPEAKER_00: do I want to be helping share and get records and then working out liens?
- 28:46SPEAKER_00: No, but like,
- 28:47SPEAKER_00: in order to do the fundamental work and get the job done,
- 28:50SPEAKER_00: in order to do the sexy stuff,
- 28:52SPEAKER_00: you've got to do the other stuff.
- 28:54And even basketball players that get to play in the NBA,
- 28:5780% of their stuff is running sprints.
- 29:00And so I think a lot of times people are so focused on that
- 29:06Instagram platform
- 29:08SPEAKER_00: settlement,
- 29:08SPEAKER_00: whatever,
- 29:09SPEAKER_00: advertisement where you get the $10 million settlement or whatever,
- 29:12SPEAKER_00: they're not thinking about the work that went behind of that.
- 29:14SPEAKER_00: And they don't really want to do that work.
- 29:17SPEAKER_00: And so I think that staying focused and then grinding is just...
- 29:24SPEAKER_00: I've seen a lot of Instagram.
- 29:25SPEAKER_00: You see Andrew Tate and all these assholes.
- 29:28SPEAKER_00: You've got to grind.
- 29:29SPEAKER_00: Not that kind of grinding where it's absurd, but just do the work.
- 29:33SPEAKER_00: This isn't rocket science.
- 29:35SPEAKER_00: We're not splitting the atom here.
- 29:36We're just trying to answer people's business questions and
- 29:40legal situations.
- 29:43SPEAKER_01: Yeah, I don't want to start my morning routine at 4 a.m.
- 29:45SPEAKER_01: I'm happier if I sleep until 6.
- 29:48SPEAKER_00: Yeah.
- 29:50SPEAKER_00: To be fair, you've got some kids.
- 29:52Right now,
- 29:53I have to get up at 5 just because I couldn't work out if I
- 29:55didn't.
- 29:57SPEAKER_00: I don't plan on doing that long term.
- 29:58Once they're a little bit older,
- 29:59then I want to get up normal time and live normal hours.
- 30:02SPEAKER_00: Yeah.
- 30:05SPEAKER_01: Do you have an in-home gym or you go to like a gym somewhere?
- 30:08SPEAKER_00: I have a gym that I'm a member of,
- 30:10SPEAKER_00: but I set up my weights in the garage and sometimes I can't sleep.
- 30:17SPEAKER_00: The day before yesterday, I couldn't sleep.
- 30:18SPEAKER_00: I woke up at 3 a.m.
- 30:19SPEAKER_00: and just worked out.
- 30:20SPEAKER_00: This morning I woke up 530 and worked out and nothing sexy.
- 30:23SPEAKER_00: It's just some dumbbells, a pull-down machine and a cycle machine.
- 30:26SPEAKER_00: And you just, most of it's about diet anyway.
- 30:30I mean,
- 30:30it's just not eating junk food,
- 30:32which I'm losing that battle right now.
- 30:34SPEAKER_00: But I promise after Halloween, I'll get back on the thing.
- 30:37SPEAKER_00: But it's more just a mental health thing.
- 30:39SPEAKER_00: It's like, just get in, stay consistent.
- 30:41SPEAKER_00: I don't know.
- 30:43SPEAKER_01: Oh, that's the way I think of it.
- 30:45SPEAKER_01: Like, yeah, I lost a lot of weight dieting.
- 30:47SPEAKER_01: Yeah.
- 30:48SPEAKER_01: Counting calories,
- 30:49SPEAKER_01: logging everything I ate,
- 30:51SPEAKER_01: focusing on protein,
- 30:52SPEAKER_01: nothing crazy,
- 30:53SPEAKER_01: you know,
- 30:54SPEAKER_01: calories in,
- 30:54SPEAKER_01: calories out.
- 30:56SPEAKER_01: And working out, I see it as more for mental health, just as you said.
- 30:59SPEAKER_01: And also, like, I sit a terrible amount, so I have to.
- 31:04SPEAKER_01: I have to get up and go.
- 31:06Well,
- 31:07is there anything that we didn't talk about that you wanted to
- 31:10go over?
- 31:12SPEAKER_00: Yeah.
- 31:12SPEAKER_00: I mean,
- 31:12SPEAKER_00: I think,
- 31:13SPEAKER_00: cause I've been thinking about when we scheduled this,
- 31:16we scheduled a few weeks ago and I've been thinking a lot about
- 31:18like why I started
- 31:21SPEAKER_00: a firm and like,
- 31:23SPEAKER_00: what's the whole goal here?
- 31:25SPEAKER_00: And yeah,
- 31:27SPEAKER_00: I think I see a lot of build a business,
- 31:31SPEAKER_00: expand,
- 31:32SPEAKER_00: hire,
- 31:33SPEAKER_00: get more office space,
- 31:36SPEAKER_00: outsource,
- 31:36SPEAKER_00: outsource,
- 31:37SPEAKER_00: outsource,
- 31:37SPEAKER_00: all those kinds of things.
- 31:38SPEAKER_00: And that certainly works for a lot of people.
- 31:41SPEAKER_00: But I really just wanted to talk about like...
- 31:44SPEAKER_00: There's also another way to do it and to be kind of very low key,
- 31:51keep overhead reasonable and be very intentional about like the
- 31:55purpose of it.
- 31:56SPEAKER_00: Like the reason we started a firm was for flexibility.
- 31:59SPEAKER_00: So my wife can stay, not work as long as she wants.
- 32:02SPEAKER_00: She's with the firm, but she's not doing a lot of work right now.
- 32:04SPEAKER_00: And I'm able to work from the house.
- 32:07SPEAKER_00: I've got an office, but I don't go in.
- 32:09SPEAKER_00: I go to court when I need to.
- 32:11SPEAKER_00: I meet clients when I need to, that kind of stuff.
- 32:12SPEAKER_00: But
- 32:13SPEAKER_00: None of that stuff's possible unless you're super focused.
- 32:16SPEAKER_00: I do most of my own marketing,
- 32:18SPEAKER_00: but I enjoy the marketing,
- 32:19SPEAKER_00: and I'm trying to be consistent with it.
- 32:21SPEAKER_00: I write articles.
- 32:22SPEAKER_00: I do videos.
- 32:23SPEAKER_00: I talk, all those kinds of things.
- 32:25But I also don't overwhelm myself with things that are not
- 32:27going to happen.
- 32:28SPEAKER_00: I don't overcommit myself.
- 32:31SPEAKER_00: And I take on cases, number one, that they're not assholes.
- 32:35SPEAKER_00: Like,
- 32:35I don't care what you've done or been accused of done on the
- 32:38criminal side so long
- 32:39SPEAKER_00: as you respect myself and my teammates.
- 32:43SPEAKER_00: And then just keep things simple.
- 32:44Like,
- 32:45I keep seeing all these ads for,
- 32:46like,
- 32:47new cars,
- 32:47and I see my friends going out and...
- 32:50SPEAKER_00: Spending all this money and like in 10 years,
- 32:53SPEAKER_00: do you really,
- 32:54SPEAKER_00: are you going to care about that car?
- 32:55SPEAKER_00: No, you're not.
- 32:57SPEAKER_00: But what we do see is an AI technology boom.
- 33:00I don't know if it's a bubble,
- 33:02but I will say like the market's doing really well right now.
- 33:05SPEAKER_00: Right.
- 33:06SPEAKER_00: So be thinking about long term investing,
- 33:09SPEAKER_00: things like that,
- 33:10SPEAKER_00: because that goes hand in hand with the business.
- 33:12SPEAKER_00: Because for me,
- 33:12I'm able to do cases that are more interesting and maybe not as
- 33:16lucrative because
- 33:17all the other stuff I've done my best to try to keep as simple
- 33:20as possible.
- 33:21So really,
- 33:22you can have a successful business,
- 33:24successful practice,
- 33:25successful marketing.
- 33:27SPEAKER_00: You don't have to do it the same way everybody else does it.
- 33:29SPEAKER_00: You can just for me, my motto is keep it simple.
- 33:32SPEAKER_00: I don't know.
- 33:33SPEAKER_00: So.
- 33:35SPEAKER_01: No, I like that.
- 33:36And I mean,
- 33:38really,
- 33:39like you're running,
- 33:40I guess,
- 33:40sort of a lifestyle business.
- 33:42SPEAKER_00: That's exactly what I'm running.
- 33:43SPEAKER_00: Yeah.
- 33:43SPEAKER_00: Okay.
- 33:43SPEAKER_01: Yeah.
- 33:44SPEAKER_01: I wasn't sure if you categorize it that way.
- 33:46SPEAKER_01: So I was hesitant.
- 33:47SPEAKER_01: And I had somebody else tell that to me,
- 33:49SPEAKER_01: like the other day,
- 33:50SPEAKER_01: it's like,
- 33:50SPEAKER_01: I run a lifestyle business.
- 33:51SPEAKER_01: And I'm like, Oh, I don't.
- 33:52SPEAKER_01: But that sounds real.
- 33:53SPEAKER_01: Yeah.
- 33:55SPEAKER_00: Well,
- 33:55SPEAKER_00: I don't mean by lifestyle,
- 33:57the things you see on Instagram where you just are at the beach
- 34:00and all that kind
- 34:00SPEAKER_00: of stuff.
- 34:00SPEAKER_00: I'm talking about you can work, but also be there for your kids.
- 34:05SPEAKER_00: I take my daughter to daycare every morning.
- 34:06SPEAKER_00: I pick her up most of the days.
- 34:08SPEAKER_00: I plan on being there for all the games.
- 34:10I do not plan on missing important dates unless there's an
- 34:14active trial actually happening.
- 34:17I'm going to be there,
- 34:18help out with tutoring and all that kind of stuff because
- 34:22SPEAKER_00: And we're doing well financially.
- 34:24SPEAKER_00: We're making money.
- 34:25SPEAKER_00: I made more money this year than I ever thought I'd make.
- 34:28SPEAKER_00: And I'm not bragging.
- 34:29SPEAKER_00: I'm just saying it's like we made real money this year,
- 34:32SPEAKER_00: and it was because we were very intentional.
- 34:35SPEAKER_00: And then,
- 34:35SPEAKER_00: as you know,
- 34:36SPEAKER_00: as we run a business,
- 34:37SPEAKER_00: next year I may make less money than I've ever made.
- 34:40SPEAKER_00: So you just save, invest, and be there for the important things.
- 34:45And again,
- 34:46talking about doing what you love,
- 34:48we both are passionate about what we do.
- 34:50SPEAKER_00: We don't love most of what we don't love,
- 34:53SPEAKER_00: but we're passionate enough about it to where I keep thinking,
- 34:56SPEAKER_00: people are like,
- 34:57SPEAKER_00: are you going to take a lot of time off and all that kind of stuff?
- 35:00SPEAKER_00: I'm like, no, I actually...
- 35:02SPEAKER_00: Well, I don't want to play video games.
- 35:03SPEAKER_00: I like doing what I'm doing.
- 35:04SPEAKER_00: I'm like, oh, let me talk about, let me research this case.
- 35:08SPEAKER_00: I find that interesting for me,
- 35:10SPEAKER_00: more interesting than I probably should take more vacation,
- 35:13SPEAKER_00: but I find it more interesting than going to the beach.
- 35:14SPEAKER_00: So I don't know.
- 35:16And this whole running my own business thing has really cut
- 35:20into my video game time.
- 35:21SPEAKER_00: Yeah, you're a huge video gamer.
- 35:23SPEAKER_00: I remember that too.
- 35:25SPEAKER_01: I was thinking about this the other day and I'm like,
- 35:27SPEAKER_01: man,
- 35:27SPEAKER_01: I don't really play video games anymore because I don't have time.
- 35:30SPEAKER_01: How do you want people to look you up?
- 35:32SPEAKER_00: So you can always go to our website.
- 35:35SPEAKER_00: It's abriniolaw.com.
- 35:37SPEAKER_00: We've changed the firm name to Abrinio Cho.
- 35:40SPEAKER_00: I also got abriniochow.com.
- 35:42For some reason,
- 35:43the redirecting keeps messing up,
- 35:44so just use Abrinio Law.
- 35:46SPEAKER_00: And then if you're interested in interesting legal stuff,
- 35:51SPEAKER_00: our YouTube channel,
- 35:52SPEAKER_00: just add Abrinio Cho.
- 35:53SPEAKER_00: I talk about technical personal injury criminal law, but I also...
- 35:57SPEAKER_00: talk a lot about like current stories.
- 35:59SPEAKER_00: Like I was actually getting ready to prep.
- 36:01SPEAKER_00: I'm going to do,
- 36:02SPEAKER_00: I don't know if you saw the story recently in Alexandria,
- 36:07this family got scared to death because these people with masks
- 36:10were going through
- 36:11SPEAKER_00: the camera and on the,
- 36:13SPEAKER_00: what is it?
- 36:13SPEAKER_00: Rain camera and scared the hell out of everybody.
- 36:15SPEAKER_00: It turned out to be family members.
- 36:16So there was the police investigator gave a talk about why he
- 36:21ended up not pursuing
- 36:22SPEAKER_00: criminal charges.
- 36:22SPEAKER_00: So I wanted to talk about that given Halloween.
- 36:25SPEAKER_00: So I'll probably put that video tomorrow.
- 36:26SPEAKER_00: So,
- 36:28SPEAKER_01: I just saw that story.
- 36:29SPEAKER_01: It's like literally right before we started recording.
- 36:31SPEAKER_01: So it's kind of crazy.
- 36:32SPEAKER_01: I'll have to look out for that.
- 36:34SPEAKER_01: It's kind of funny.
- 36:35SPEAKER_00: Yeah.
- 36:36SPEAKER_00: But it's also got really interesting, serious legal implications.
- 36:41Turns out like it was actually family members that were doing
- 36:44it and the police got
- 36:45SPEAKER_00: involved and they spent a lot of time and money investigating it.
- 36:48And I think that somebody lied to law enforcement in order to
- 36:50protect somebody.
- 36:51So you got obstruction considerations and is it stalking that
- 36:55there's a lot of
- 36:56interesting legal implications long story short um don't lie to
- 37:00cops just assert
- 37:01the fifth and also don't scare the hell out of people just you
- 37:05can do pranks but
- 37:06make them more funny than scary so yeah so yeah the dangers of
- 37:12pranking i guess wow
- 37:13i wouldn't have thought of that i will watch that video because
- 37:15that's that's kind
- 37:16SPEAKER_01: of crazy yeah super interesting
- 37:19SPEAKER_01: All right, guys.
- 37:20SPEAKER_01: Well, thank you so much for listening.
- 37:22SPEAKER_01: Thank you so much, James, for talking to me, coming back on the podcast.
- 37:27SPEAKER_01: And we'll see everybody next time.
- 37:29SPEAKER_00: All right.
- 37:30SPEAKER_00: Take care.