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You Are Not Listening. You Are Waiting To Talk. | Jeff Borman, Virgin Hotels' Head of Sales
Jeff Borman is Global Head of Sales, Revenue and Distribution for Virgin Hotels Collection, and he and Bart Berkey have known each other for more than twenty years, since the days when Jeff ran revenue for The Ritz-Carlton Pentagon City and Bart was there.
Which makes the first thing Jeff says about that period surprising. He thinks he did it badly.
His explanation is not modesty. He had come from the Marriott side of the business, he was technically right about everything, and he did not understand the room he was in. The general manager pulled him aside and told him that running a…
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