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CXChronicles Podcast 218 with Dennis Armbruster, EVP at The Verde Group
Hey CX Nation,
In this week's episode of The CXChronicles Podcast #218 we welcomed Dennis Armbruster, Executive Vice President at The Verde Group.
The Verde Group is a customer experience consultancy, creating value by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones.
Verde clients use @Risk analysis to understand why their customers behave in a certain way and what actions to take to alter those behaviors.
In this episode, Dennis and Adrian…
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