Latest / New Era Reseller / The Coffee Cake Is 325, Not 350

Transcript

The Coffee Cake Is 325, Not 350 · New Era Reseller

• 0:03
  Brian Olson: So last year July of 2025 we wrote a book.
• 0:07
  Brian Olson: It's called PATH, P-A-T-H.
• 0:09
  Brian Olson: It stands for Prospect, Assess, Test, and Harvest.
• 0:14
  Robin Joy: Okay.
• 0:14
  Brian Olson: And it's about how to get your Amazon FBA business started.
• 0:19
  Robin Joy: This is true.
• 0:20
  Brian Olson: Okay.
• 0:20
  Brian Olson: And um we wrote it, it has our names on the cover.
• 0:25
  Brian Olson: Like it was we've learned a lot through that process.
• 0:28
  Brian Olson: And we said now writing the book is the easy part.
• 0:31
  Brian Olson: All the other stuff was the hard part, right?
• 0:32
  Brian Olson: Yeah.
• 0:33
  Brian Olson: So anyway, then uh we wrote our first website around that book to kind of start fleshing out what is what do we do, who are we, all that sort of stuff.
• 0:43
  Brian Olson: So officialolsons.com is that website, which has been transformed over time.
• 0:48
  Brian Olson: But uh we basically gave the whole book to Chat GPT.
• 0:52
  Brian Olson: The whole manuscript, okay, as as context to write that website.
• 0:59
  Robin Joy: Okay.
• 1:00
  Brian Olson: Um and that website basically only existed at the time because it was leveraged, the book was being leveraged so much, right?
• 1:08
  Robin Joy: Uh-huh.
• 1:08
  Brian Olson: And then one day, fairly recently, or actually pick a day, it happens fairly regularly.
• 1:13
  Brian Olson: I asked Chat GPT to make sure um that they were that whatever they were suggesting follows the PATH protocol.
• 1:21
  Brian Olson: And so they're like, Yep, it sure does.
• 1:25
  Brian Olson: So then I had to ask it, like, well, define that protocol for me, please.
• 1:31
  Brian Olson: And you know, what is it?
• 1:33
  Brian Olson: What do you think PATH stands for?
• 1:34
  Brian Olson: And he came up with, I call him he.
• 1:36
  Brian Olson: We humanize these things, right?
• 1:38
  Brian Olson: Um, persistence, accountability, truth, and honesty.
• 1:44
  Robin Joy: That's that's really good, but that's not right.
• 1:47
  Brian Olson: Right?
• 1:47
  Brian Olson: Not even close.
• 1:48
  Brian Olson: Uh obviously they made it up and was super confident about it, you know.
• 1:53
  Brian Olson: So, um, and that's not the first time, and it surely isn't gonna be the last time that that happens.
• 2:00
  Robin Joy: book in memory, and it's all attached for to to reference, and it still got it wrong.
• 2:07
  Brian Olson: Yeah, in memory attached.
• 2:08
  Brian Olson: We he built the whole website off of it.
• 2:11
  Brian Olson: So here's where my head goes.
• 2:13
  Robin Joy: Okay, somebody knew posts a question in the Facebook book group or you know, whatever group they're part of at 11 o'clock at night.
• 2:24
  Brian Olson: Yep.
• 2:24
  Robin Joy: And three people answer, and they all say, just go to Chat GPT or CLUD or you know, use AI.
• 2:31
  Brian Olson: Yeah.
• 2:32
  Robin Joy: What actually just happened for that person?
• 2:34
  Brian Olson: Well, what I I see that, and then I'll see a lot of times like, well, I asked Chat GPT and they told me this thing, right?
• 2:39
  Brian Olson: And then you can tell, like anyone who's been in the space for a while, you can tell whether that's you know the right answer or not, right?
• 2:46
  Brian Olson: But that's really what we're gonna make this whole episode about, okay?
• 2:49
  Brian Olson: So I'm gonna tell you up front.
• 2:50
  Brian Olson: The answer is that doesn't mean stop using AI.
• 2:54
  Robin Joy: Right.
• 2:54
  Brian Olson: At least in our estimation.
• 2:55
  Brian Olson: We use it every day, and we're not gonna be apologetic about it at all.
• 3:00
  Robin Joy: no, we use it every day, all day long.
• 3:02
  Robin Joy: And I I have to say, when you say the right answer, I want to say the right answer based on what.
• 3:10
  Brian Olson: Exactly.
• 3:11
  Robin Joy: What makes it right.
• 3:12
  Robin Joy: So let's get into that.
• 3:14
  Brian Olson: The PATH thing kind of started cluing me in to the bigger thing, which I've been saying over and over, um, which is it's only as powerful as what it knows about you and your business, right?
• 3:26
  Robin Joy: It's only gonna help you when it knows who you are and what you are looking for.
• 3:31
  Brian Olson: And that is the whole ball of wax.
• 3:32
  Brian Olson: We've all been there.
• 3:32
  Brian Olson: Stack the deck in your favor.
• 3:36
  Robin Joy: Stack the deck in your favor.
• 3:37
  Robin Joy: That's what you say.
• 3:37
  Robin Joy: We've got to turn it upside down.
• 3:42
  Brian Olson: You know what cures that?
• 3:42
  Brian Olson: Amazon is a logistics company.
• 3:45
  Brian Olson: Let's go test more ASINs, test more ASINs, test more ASINs.
• 3:48
  Brian Olson: Let's go test more ASINs.
• 3:51
  Brian Olson: Welcome back to the Modern Builders Network.
• 3:55
  Brian Olson: We are the Official Olsons.
• 3:57
  Brian Olson: I'm Brian.
• 3:57
  Robin Joy: And I'm Robin Joy.
• 3:59
  Brian Olson: And this is the New Era Reseller.
• 4:03
  Robin Joy: We are all in the business of becoming undeniable.
• 4:06
  Robin Joy: All right, so that's that's a big thing.
• 4:10
  Robin Joy: Let's get into it.
• 4:11
  Robin Joy: I know, right?
• 4:11
  Robin Joy: It's gonna take us some time.
• 4:13
  Brian Olson: We're gonna yeah, we'll we'll unpack this.
• 4:15
  Brian Olson: And I'm and the point to here is to keep it super relevant and approachable.
• 4:19
  Robin Joy: Yeah.
• 4:19
  Brian Olson: Right?
• 4:19
  Robin Joy: And apply it to the business because you can go down, yeah, you could go way down I started to say a rabbit hole, but it's really like a wormhole.
• 4:26
  Brian Olson: Like in the sense of space, like it's a whole paradigm shift if you go deep enough in that thing.
• 4:32
  Robin Joy: Yeah.
• 4:32
  Robin Joy: Yeah.
• 4:33
  Brian Olson: Anyway, but there are basically two camps here.
• 4:35
  Brian Olson: Okay.
• 4:35
  Brian Olson: Um, one camp is like AI sucks.
• 4:37
  Brian Olson: It was created by AI, so it must suck, right?
• 4:40
  Brian Olson: Right.
• 4:40
  Brian Olson: And um, you know, my initial initially I'm pushing back on that.
• 4:46
  Brian Olson: And um because I don't think AI sucks.
• 4:50
  Robin Joy: Right.
• 4:51
  Brian Olson: But these people, you have to give them suck.
• 4:53
  Brian Olson: Yeah, AI can suck.
• 4:54
  Brian Olson: You have to give them a little bit of do because here's what happens.
• 5:00
  Brian Olson: the AI sloth that we've seen out there.
• 5:01
  Brian Olson: Basically, like a six-paragraph answer to a three-word question.
• 5:05
  Brian Olson: Yeah, or the my take on AI is it took a six-paragraph thing and made it a three-word answer.
• 5:12
  Robin Joy: Yeah.
• 5:12
  Brian Olson: And somebody else is like, it's so cool.
• 5:13
  Brian Olson: It turned a three-word question into a six-paragraph answer.
• 5:16
  Brian Olson: Right?
• 5:17
  Robin Joy: Yeah, it just depends.
• 5:18
  Robin Joy: Well, there's another camp too, is like this new seller that we're talking about, right?
• 5:23
  Robin Joy: They get the answer of just ask ChatGPT.
• 5:25
  Robin Joy: So she did exactly what everybody told her to do.
• 5:29
  Brian Olson: Yep.
• 5:30
  Robin Joy: And she had an answer like in four seconds, six seconds, right?
• 5:34
  Brian Olson: Right, right.
• 5:35
  Robin Joy: And she has no idea what's wrong because it seemed like a good answer.
• 5:40
  Robin Joy: And the person who sent her there had no idea what was wrong.
• 5:45
  Brian Olson: It seems plausible, and here's the problem. Both camps have the same problem.
• 5:49
  Brian Olson: Neither one knows what's really happening in there, right?
• 5:52
  Brian Olson: And you don't need a computer science degree for this.
• 5:55
  Brian Olson: So trust me.
• 5:56
  Brian Olson: Well, bear with me.
• 6:00
  Brian Olson: But you don't.
• 6:01
  Brian Olson: Okay.
• 6:02
  Brian Olson: So so um, if you're not convinced by the end of this, then you'll tell me that we need to rework it.
• 6:07
  Brian Olson: But I don't think that's gonna be the case, right?
• 6:09
  Brian Olson: You just need to know one thing about how AI works.
• 6:12
  Brian Olson: That's it.
• 6:12
  Brian Olson: Okay.
• 6:13
  Brian Olson: Okay.
• 6:13
  Brian Olson: And that's what we're gonna spend the next few minutes on.
• 6:16
  Robin Joy: All right.
• 6:16
  Robin Joy: So you're gonna tell us what we need to know about it.
• 6:19
  Brian Olson: Yeah, it's basically four things, your favorite number.
• 6:21
  Brian Olson: Four things.
• 6:21
  Brian Olson: And all of these things are things you can do today.
• 6:26
  Brian Olson: So you can start actually doing right now.
• 6:28
  Brian Olson: The very next time you sit down and interact with um with an AI model.
• 6:34
  Robin Joy: Okay.
• 6:34
  Brian Olson: Okay.
• 6:34
  Brian Olson: What is it?
• 6:35
  Brian Olson: Okay, well, I'm gonna I'm gonna ping a little more premise here first.
• 6:39
  Brian Olson: Oh, okay.
• 6:40
  Brian Olson: Okay, ready?
• 6:41
  Brian Olson: I'm ready.
• 6:42
  Brian Olson: So here's a little test I want you to try for yourself.
• 6:44
  Brian Olson: Okay, go out to Chad or Claude or I say ChatGPT or or you know, Claude or Gemini or Grok or whatever, right?
• 6:54
  Brian Olson: Yeah.
• 6:54
  Brian Olson: And um, and think of ask it to think of a famous person.
• 6:59
  Robin Joy: Okay.
• 7:00
  Brian Olson: And then tell them you're gonna guess on what it is.
• 7:05
  Robin Joy: Okay.
• 7:05
  Robin Joy: So they think it's like you're playing 20 questions.
• 7:08
  Brian Olson: Yeah, yeah, exactly.
• 7:09
  Brian Olson: Right.
• 7:10
  Robin Joy: Think of a person and then I'll try to guess who it is.
• 7:12
  Brian Olson: Yeah, I say I say like a famous person.
• 7:13
  Brian Olson: Think of a fame famous person I know from more uh, you know, from any, you know, cultural, uh fulturally famous, and and uh I'll ask you some yes or no questions, you give me the answer.
• 7:24
  Robin Joy: Okay, so you did this?
• 7:26
  Brian Olson: I did it a few times, right?
• 7:27
  Brian Olson: Okay, and um, and then I said, Okay, I'll give up.
• 7:31
  Brian Olson: And it told me the name of what it supposedly had in mind.
• 7:36
  Robin Joy: Okay.
• 7:37
  Brian Olson: And I said, Well, did you actually have that name in the front when we actually started?
• 7:40
  Brian Olson: And he said, No, he had to make it up right there.
• 7:44
  Brian Olson: He told he admitted that he was making it up.
• 7:47
  Brian Olson: Uh-huh.
• 7:48
  Brian Olson: So, and he explained why, which is the part that I think we need to lead out with, which is it said that all it can work with, okay, and this is true of most AI things, is um what chat, this back and forth that you have going on, other than the default behavioral things, like the operating system, like how does the CPU talk to the hard drive.
• 8:08
  Brian Olson: I don't get all kicky on a stuff.
• 8:10
  Brian Olson: But that's just like the underlying, like you have to know some fundamentals.
• 8:14
  Brian Olson: Right, right.
• 8:15
  Robin Joy: It has to know how how to behave.
• 8:17
  Brian Olson: Once you know how to do that, then it doesn't really know anything other than uh general facts.
• 8:23
  Robin Joy: So there was never really a name to actually guess.
• 8:26
  Robin Joy: You were asking questions and it was saying yes or no, and it had no name in mind.
• 8:32
  Brian Olson: It was just guessing, um, making up answers as they came.
• 8:36
  Brian Olson: And when I really queried it, I'm like, well, then how come you said it was Marie Curie?
• 8:40
  Brian Olson: He said, Well, I looked at the answers I gave you and I found someone who fit the criteria.
• 8:43
  Brian Olson: I think that that fit the answer.
• 8:47
  Robin Joy: Okay, okay.
• 8:47
  Robin Joy: Right so it said, it said, so here's uh what did it say about Marie Curie Curie?
• 8:56
  Brian Olson: Oh, it gave me the name that was Marie Curie.
• 9:00
  Brian Olson: what I I asked what it actually knew about her.
• 9:04
  Robin Joy: Right.
• 9:04
  Robin Joy: So it told you it knows it has she had two Nobel Prizes.
• 9:11
  Brian Olson: Yeah.
• 9:11
  Robin Joy: And that was pretty much the only fact it it had.
• 9:14
  Brian Olson: That's right.
• 9:15
  Robin Joy: Yeah.
• 9:15
  Robin Joy: So it kept the fact, uh-huh, but it didn't keep it it didn't go and get the like the encyclopedia page of everything about Marie Curie.
• 9:25
  Robin Joy: It just grabbed a fact and that's all it got.
• 9:29
  Brian Olson: Right.
• 9:29
  Brian Olson: So it remembers the fact because it was trained or informed built on a bunch of common knowledge, right?
• 9:36
  Brian Olson: Conventional wisdom.
• 9:37
  Brian Olson: Um, but it doesn't have that.
• 9:40
  Brian Olson: It's sort of like, okay, I know we're gonna uh give give a great great example of this in just a minute, but um, it doesn't have the page, but it does know the fact.
• 9:48
  Brian Olson: And this one sentence really explains everything else that we're going to dive into today.
• 9:54
  Robin Joy: Which means uh-huh generals for general stuff, solid.
• 9:58
  Robin Joy: Yeah, yeah.
• 9:59
  Robin Joy: You don't have to worry about it.
• 10:00
  Robin Joy: For specific stuff, it's gonna fill stuff in.
• 10:04
  Brian Olson: That's exactly right.
• 10:05
  Brian Olson: And now, these things have been trained on.
• 10:07
  Brian Olson: I've dropped this a few times now, and so uh somewhere over a half a billion different books.
• 10:12
  Brian Olson: And who knows who's counting out that the number could be wrong.
• 10:16
  Brian Olson: I mean, don't fact check me on that one.
• 10:18
  Brian Olson: Okay.
• 10:18
  Brian Olson: Um, and and so it read all of this and then just kept the gist of that because that's way too much information to to keep in a memory.
• 10:26
  Brian Olson: You still don't have to.
• 10:28
  Robin Joy: Right, so it has it, and it could access it, but it doesn't keep it front and center all the time, all of the information front so it keeps a portion of it.
• 10:37
  Brian Olson: Yeah, so you ask it something and in general it's good, but you ask it for an exact figure or an exact quote or an exact date out of this out of a document, you know, a specific document.
• 10:48
  Brian Olson: And then it's going to put something in there that sounds right, you know, given kind of what its general knowledge is.
• 10:54
  Brian Olson: And it's not lying, it's just finishing the pattern um, and beats a blank.
• 11:01
  Robin Joy: So so the answer it gives you usually sounds right.
• 11:04
  Brian Olson: Yeah, that's what I'm saying.
• 11:05
  Brian Olson: It's plausible.
• 11:05
  Brian Olson: Like, oh yeah, that makes sense.
• 11:06
  Brian Olson: How about that?
• 11:07
  Robin Joy: And you just don't even yeah, realize if you haven't checked it.
• 11:11
  Robin Joy: So so because the the fact that it is artificial intelligence, I think you told me this before.
• 11:19
  Robin Joy: It's it's a predictor model, like it knows tons and tons of information, but what it's trying to do is predict what you mean by that, predict what your next would words would be, predict what you're looking for.
• 11:35
  Robin Joy: And if it doesn't have a lot of context, it's gonna make it up.
• 11:39
  Brian Olson: Yep.
• 11:39
  Brian Olson: So I wanted to see how far this goes, actually.
• 11:42
  Brian Olson: Okay.
• 11:43
  Brian Olson: So I set up uh 200 different sessions and blocks of a hundred each.
• 11:48
  Brian Olson: Okay, and they happen sequentially, one after another.
• 11:50
  Brian Olson: And each session launched into a brand new fresh space, no, no contamination of anything that I knew.
• 12:01
  Robin Joy: besides what it already has.
• 12:02
  Brian Olson: Yep.
• 12:02
  Brian Olson: And I said um I wanted it to pick uh a random number between one and a hundred.
• 12:07
  Brian Olson: Okay, a hundred different times.
• 12:10
  Brian Olson: And then a hundred times again.
• 12:14
  Robin Joy: Uh-huh.
• 12:15
  Brian Olson: And what what would we normally expect from that?
• 12:20
  Robin Joy: Oh, I I would expect like a different number every time, right?
• 12:23
  Robin Joy: Random.
• 12:25
  Brian Olson: Random, roughly on average, w about one per number.
• 12:28
  Brian Olson: Yeah.
• 12:28
  Brian Olson: One one per number, right?
• 12:30
  Brian Olson: Well, most of the time it landed on two numbers as the random number.
• 12:40
  Robin Joy: The same two numbers?
• 12:41
  Brian Olson: The same two numbers.
• 12:42
  Brian Olson: 73 and 74.
• 12:44
  Brian Olson: Okay.
• 12:45
  Brian Olson: Okay.
• 12:45
  Brian Olson: So 200 picks.
• 12:48
  Brian Olson: It went and did this just as a fresh ask, and 94% of the answers landed on one of those two numbers.
• 12:56
  Robin Joy: How does that work?
• 12:57
  Robin Joy: That's not random.
• 12:58
  Brian Olson: Or 74, right?
• 13:00
  Brian Olson: were only six numbers in total on the first pass, and only five numbers in total on the second pass.
• 13:05
  Brian Olson: So um it's crazy.
• 13:09
  Robin Joy: So it's not random.
• 13:10
  Robin Joy: It's not being random.
• 13:11
  Brian Olson: It yeah, I mean, if it were a fluke, then these two things would look completely different, right?
• 13:15
  Brian Olson: But when they look exactly the same, it isn't picking a number.
• 13:19
  Brian Olson: It's basically um it's giving you what people say when they're asked to sound random.
• 13:26
  Robin Joy: Oh, so it's going by all the historical answers that they have access to.
• 13:32
  Robin Joy: So it's giving you kind of the crowd's answer.
• 13:35
  Brian Olson: Kind of, but it's but it's the AI crowd answer, not the people, the human crowd answer, right?
• 13:39
  Brian Olson: Just what it has access to what people would because the human crowd answer more times than not is 30.
• 13:45
  Brian Olson: And there's a lot, I did a I did research on this.
• 13:48
  Brian Olson: It's crazy.
• 13:48
  Brian Olson: Like people don't You're such a nerd.
• 13:51
  Brian Olson: People don't pick even numbers because that seems too easy.
• 13:57
  Robin Joy: Uh-huh.
• 13:57
  Brian Olson: They don't pick numbers close to the 10 because that seems like might be cheating a little bit.
• 14:01
  Brian Olson: And so they and they could they go with odd numbers, but higher, you know, mid to higher range in the in the you know one to nine range.
• 14:14
  Robin Joy: Okay.
• 14:14
  Brian Olson: So 37, 3, uh 3, and 7 are in that mid-range, right?
• 14:19
  Robin Joy: Well, at least 4 isn't in it, so I'm good.
• 14:21
  Brian Olson: I know.
• 14:24
  Robin Joy: Oh, that's yeah, it's pretty crazy.
• 14:26
  Brian Olson: So um, let's, for example, tie this back to real life.
• 14:29
  Brian Olson: Okay.
• 14:29
  Brian Olson: Okay.
• 14:29
  Brian Olson: All right.
• 14:30
  Robin Joy: How would how would this matter to me in the way?
• 14:32
  Brian Olson: So let's take my mom's coffee cake.
• 14:34
  Robin Joy: Yes.
• 14:34
  Robin Joy: Okay.
• 14:34
  Robin Joy: That you make for you know for Christmas every year for all your friends and neighbors.
• 14:39
  Brian Olson: Sour cream, shredded apple, flour, sugar, etc.
• 14:43
  Brian Olson: All the stuff.
• 14:43
  Brian Olson: I make it every year.
• 14:44
  Brian Olson: We call it Christmas morning coffee cake.
• 14:46
  Brian Olson: Yeah.
• 14:47
  Brian Olson: Yeah.
• 14:47
  Brian Olson: Um, and what temperature does it cook at?
• 14:51
  Robin Joy: I don't know.
• 14:51
  Brian Olson: 350.
• 14:51
  Brian Olson: 350.
• 14:53
  Robin Joy: Yeah.
• 14:53
  Robin Joy: Yeah.
• 14:54
  Brian Olson: Why why would you say that?
• 14:55
  Robin Joy: Well, I wouldn't bet my life on it, but nine times out of ten, you cook a cake at 350.
• 15:00
  Robin Joy: I mean, you know, most recipes are like that, right?
• 15:03
  Brian Olson: That's right.
• 15:03
  Brian Olson: So now let's take everything that we just said about PATH, the acronym, prospect, assess, test, and harvest.
• 15:08
  Brian Olson: Our approach.
• 15:09
  Brian Olson: Okay, from the what we were talking about at the top of the show.
• 15:12
  Brian Olson: Um, and sometimes it can even be attached in memory, and it still is going to hand me persistence, accountability, truth, and honesty.
• 15:18
  Brian Olson: Okay.
• 15:20
  Robin Joy: It isn't or some other random or some other random acronym, right?
• 15:24
  Robin Joy: Well, that's when it becomes random.
• 15:26
  Brian Olson: Yes, that's right.
• 15:27
  Brian Olson: This isn't reading the book and getting it wrong, right?
• 15:32
  Brian Olson: It's not, it's that it's not having the page like that encyclopedia entry, right?
• 15:38
  Brian Olson: So um it needed four words that start with P A T H, um, and it built that uh, like you said, predicting what the next word would be, given the context of the conversation that you're having.
• 15:51
  Brian Olson: If it has none.
• 15:53
  Robin Joy: Oh, I I don't think it's too bad.
• 15:54
  Robin Joy: I think we should write a book called I know Persistence.
• 16:00
  Brian Olson: Uh I don't even remember.
• 16:01
  Brian Olson: Persistence and some other stuff.
• 16:02
  Brian Olson: Truth and honesty.
• 16:05
  Robin Joy: Persistence, accountability, truth and honesty.
• 16:07
  Robin Joy: Yeah, that sounds like a good book, too.
• 16:09
  Brian Olson: Yes.
• 16:09
  Robin Joy: But that's not the book.
• 16:11
  Brian Olson: That is not the book.
• 16:13
  Robin Joy: All right.
• 16:13
  Robin Joy: So it gave you what the crowd would have written.
• 16:16
  Brian Olson: Right.
• 16:16
  Brian Olson: Okay.
• 16:17
  Brian Olson: That cold window, right?
• 16:19
  Brian Olson: And the cold windows that open without any context, it did that every time, just like made something up, right?
• 16:24
  Brian Olson: And it sounded good, like we were talking about.
• 16:26
  Brian Olson: It sounds plausible.
• 16:26
  Brian Olson: Um, and that right there is what makes it dangerous.
• 16:31
  Brian Olson: Because as a new person, you don't know.
• 16:33
  Brian Olson: You're like, yeah, that sounds that sounds I can believe that.
• 16:37
  Brian Olson: Right?
• 16:37
  Brian Olson: What are you vetting it against?
• 16:39
  Robin Joy: Yeah.
• 16:39
  Robin Joy: Yeah.
• 16:40
  Robin Joy: Based on what?
• 16:41
  Robin Joy: Okay, so back to the coffee cake.
• 16:43
  Robin Joy: Okay.
• 16:44
  Robin Joy: What what temperature does it actually cook at?
• 16:48
  Robin Joy: Is it 350 is right?
• 16:50
  Brian Olson: In this particular case, it is not 350.
• 16:54
  Robin Joy: Oh, it's not.
• 16:56
  Brian Olson: What is it?
• 16:56
  Brian Olson: So, so here's the deal.
• 17:00
  Brian Olson: for um the coffee cake says 325.
• 17:02
  Brian Olson: And it's actually baked for longer than some of the other cakes.
• 17:06
  Brian Olson: Most of the other cakes, right?
• 17:08
  Brian Olson: Because most of the cakes are doing 350 for 20 to 40 minutes.
• 17:13
  Robin Joy: Yeah.
• 17:13
  Robin Joy: That's most cakes.
• 17:15
  Brian Olson: Uh-huh.
• 17:15
  Robin Joy: That's a good recipe.
• 17:16
  Robin Joy: Right.
• 17:16
  Robin Joy: And there's nothing wrong with that recipe or those many that are like that.
• 17:20
  Robin Joy: But this one comes out with a completely different texture.
• 17:23
  Robin Joy: And you've been working on this for years, right?
• 17:25
  Brian Olson: That's the point, right?
• 17:26
  Robin Joy: And the only reason it does is because it cooks lower and longer.
• 17:30
  Robin Joy: Right?
• 17:32
  Robin Joy: So if I ask a thousand cookbooks how to make a coffee cake, I get 350 nearly every time.
• 17:38
  Brian Olson: Right.
• 17:38
  Robin Joy: And I'll get a coffee cake that's fine.
• 17:41
  Brian Olson: Uh-huh.
• 17:42
  Robin Joy: But it's not the coffee cake.
• 17:43
  Robin Joy: It just won't be the one that I wanted that I was trying to make because I didn't do it right.
• 17:49
  Brian Olson: And you're not going to know what you missed because what came out of the oven is like, oh, yeah, that seems that tastes like coffee cake.
• 17:54
  Brian Olson: I'm good with that, right?
• 17:55
  Robin Joy: Yeah.
• 17:55
  Robin Joy: That's that's what gets people.
• 17:57
  Robin Joy: There's nothing wrong with the answer.
• 18:00
  Brian Olson: Uh-huh.
• 18:00
  Robin Joy: It's just a standard answer that would work for anybody in the crowd, but not necessarily for me and my purpose.
• 18:09
  Brian Olson: Conventional wisdom.
• 18:10
  Robin Joy: Conventional wisdom.
• 18:11
  Brian Olson: Right, okay.
• 18:11
  Brian Olson: Yeah.
• 18:11
  Brian Olson: And and this really is bigger than me and you in this this example.
• 18:15
  Robin Joy: Oh, yeah, yeah, of course.
• 18:16
  Brian Olson: Because everybody has this 325 degrees somewhere in their life, right?
• 18:21
  Brian Olson: Whatever your niche is or your business.
• 18:24
  Brian Olson: Okay.
• 18:24
  Brian Olson: The niche, it's the thing that the average doesn't have.
• 18:28
  Brian Olson: It's the one-off, right?
• 18:30
  Brian Olson: Right.
• 18:31
  Brian Olson: Which makes the average then the wrong place to go when you're looking for it.
• 18:35
  Robin Joy: Yeah.
• 18:35
  Robin Joy: So I hear people say all the time, you know, I want to go where nobody else is looking.
• 18:41
  Robin Joy: I don't want to go where everybody else is going and it's all sold out on that shelf.
• 18:45
  Robin Joy: I need to go somewhere else where other people aren't looking, right?
• 18:49
  Brian Olson: Yep.
• 18:49
  Brian Olson: And here's the best proof I could come up with, right?
• 18:52
  Brian Olson: Um, I ask that cold window that has no context what PATH means.
• 19:00
  Brian Olson: most of the time.
• 19:01
  Robin Joy: Okay.
• 19:01
  Brian Olson: Right?
• 19:01
  Brian Olson: It's a programming term.
• 19:03
  Brian Olson: It says it's like some environment variable, right?
• 19:05
  Brian Olson: A setting on a computer that tells you where to go look for things.
• 19:08
  Robin Joy: So if you it doesn't even know it's a business book, it doesn't, it doesn't even go there.
• 19:12
  Brian Olson: So when you go get try and get the conventional wisdom on what does PATH stand for, you're gonna get the answer most of the time that it's a it's a programming environment variable.
• 19:23
  Robin Joy: Same, same.
• 19:23
  Robin Joy: What do you get when you ask um for the pre-flight inspection?
• 19:27
  Robin Joy: I'm quite sure you get something completely different.
• 19:32
  Brian Olson: I think you would.
• 19:32
  Brian Olson: I'd been asked at that, but something related to flight, like airplanes and stuff like that.
• 19:37
  Robin Joy: There is such a thing, right?
• 19:38
  Brian Olson: And so you're to you back to your point, everything that we teach is off-road, right?
• 19:42
  Brian Olson: On purpose.
• 19:44
  Robin Joy: On purpose, on purpose, right?
• 19:46
  Brian Olson: So slower movers instead of the saturated stuff, 50 a month instead of 500 or 5,000, yeah, 325 degrees for 60 minutes, not 40 minutes, right?
• 20:00
  Brian Olson: should I bake my cake?
• 20:01
  Robin Joy: And most of the time they're gonna say, Most of the time I'm gonna say 350.
• 20:04
  Brian Olson: Yeah, because more people use 350.
• 20:06
  Brian Olson: Most cakes use 350, right?
• 20:08
  Brian Olson: And so it's not lying, it's just like I did.
• 20:11
  Robin Joy: Like I know that.
• 20:12
  Robin Joy: Yes, normally you see 350.
• 20:14
  Robin Joy: So if I got a guess, that's what I'm gonna guess.
• 20:16
  Brian Olson: Right.
• 20:16
  Brian Olson: So the standard recipe isn't wrong, it just makes the standard gravity cake.
• 20:22
  Brian Olson: All right, all right.
• 20:25
  Brian Olson: So here's the defensive half.
• 20:27
  Brian Olson: Okay, these are the four things that we were talking about.
• 20:29
  Robin Joy: Okay.
• 20:30
  Brian Olson: Uh in the beginning.
• 20:31
  Robin Joy: About time you got around.
• 20:32
  Brian Olson: I know, right?
• 20:32
  Brian Olson: So, and I credit you for a lot of this because this is what you've learned through the years.
• 20:38
  Brian Olson: And no, no, it's good.
• 20:40
  Brian Olson: Um number one, ask for sources every single time.
• 20:45
  Robin Joy: I have learned to ask for sources.
• 20:47
  Robin Joy: Uh, that way I know if you're making it up or not.
• 20:51
  Robin Joy: That's right.
• 20:52
  Brian Olson: And then you have to read the sources yourself, not the summary of the source.
• 20:58
  Robin Joy: Right.
• 20:58
  Robin Joy: Okay.
• 21:00
  Robin Joy: interpretation of what you're doing.
• 21:01
  Brian Olson: Exactly, which then is number three.
• 21:02
  Brian Olson: Confirm that what you got from your model was the exact same way that you would interpret that.
• 21:10
  Robin Joy: Uh-huh.
• 21:10
  Robin Joy: So then if I got all if they interpreted correctly, then I have to ask it what it was based on.
• 21:22
  Robin Joy: What's the criteria?
• 21:25
  Brian Olson: You you know, we do this less and less as our tools become more and more um informed.
• 21:32
  Robin Joy: Familiar about us and what we're looking for.
• 21:34
  Brian Olson: Because you know, I can ask it, and you know, 99 times out of a hundred, it's correct.
• 21:39
  Robin Joy: Yeah.
• 21:39
  Brian Olson: Right?
• 21:39
  Brian Olson: So there's a trade-off in terms of is the juice worth the squeeze for me to ask it every time.
• 21:45
  Robin Joy: True.
• 21:45
  Robin Joy: But on number one, I need to know what kind of a source.
• 21:53
  Brian Olson: This is a great point.
• 21:53
  Brian Olson: I love this.
• 21:54
  Brian Olson: Yeah.
• 21:55
  Robin Joy: So, I mean, we're all we're just talking about the fact that you can't just hand it to AI and be done.
• 22:00
  Robin Joy: With it, right?
• 22:00
  Robin Joy: So research researchers know a primary source is especially where I'm interested, historical researchers.
• 22:09
  Robin Joy: A primary source is a primary source, or it's not.
• 22:12
  Brian Olson: Yep.
• 22:13
  Robin Joy: And a forum is a forum.
• 22:15
  Robin Joy: Or and sometimes you want a forum as your source.
• 22:18
  Robin Joy: Sometimes you want to know what the opinion of people is, or what what the opinion of this group is or what's popular in this group.
• 22:28
  Robin Joy: And then you would want a forum.
• 22:30
  Robin Joy: But you won't want a primary source for that.
• 22:33
  Robin Joy: If I'm checking history, though, and making sure that I say that, you know, George Washington said this, I need a primary source to back that up.
• 22:40
  Robin Joy: That's right.
• 22:41
  Robin Joy: Or I can't state that as fact, right?
• 22:43
  Robin Joy: So you don't have if you don't know what kind of source it is, then you can't really be that discretionary about whether it backs up what it's trying to say or not.
• 22:54
  Brian Olson: And here's the thing like a lot of people will get the first right?
• 23:00
  Brian Olson: Um so explain the fourth one again.
• 23:02
  Brian Olson: The fourth one is ask it to explain its criteria.
• 23:04
  Brian Olson: So when when uh when you have when you're getting the answer and it has provided you the source, um, you've read it and you've confirmed that you interpret it the same way, then you know, make sure that it's following this criteria.
• 23:20
  Brian Olson: Like go to another session and ask it.
• 23:24
  Brian Olson: Okay.
• 23:24
  Brian Olson: Because nobody really is doing this, or a few people are, if the criteria has moved between sessions, then they were never really criteria.
• 23:35
  Robin Joy: Yeah, and you can't depend on them as criteria.
• 23:37
  Brian Olson: Yeah, that's right.
• 23:38
  Brian Olson: Um, it might just mean that everybody saw the same thing, which is exactly what the number test showed us a minute ago was 73 and 74, right?
• 23:46
  Brian Olson: That's the whole reason that the other three are on this list.
• 23:50
  Robin Joy: Okay, so I'm gonna get into a little bit what we we were talking about earlier based on what?
• 23:56
  Brian Olson: Yeah.
• 23:57
  Robin Joy: So that's part of what you were talking about is the criteria.
• 24:00
  Robin Joy: What source are you using, what kind of source is it, based on what?
• 24:04
  Robin Joy: What are the things that make this be the truth?
• 24:08
  Brian Olson: Yep.
• 24:08
  Robin Joy: Right.
• 24:08
  Robin Joy: I always, when I'm looking for what does Amazon say about this in their terms of service or the BSA, I want to know your source, where you saw Amazon said that.
• 24:22
  Robin Joy: And if you give me a forum, I'm sending it back because Amazon didn't say it, some person said it.
• 24:28
  Robin Joy: I want it written by Amazon.
• 24:31
  Robin Joy: So check the sources, but that's not the only place I check sources.
• 24:35
  Robin Joy: It's not just AI that you have to be discreet about, you have to use discretion.
• 24:43
  Robin Joy: Yeah, discretion, yeah.
• 24:45
  Robin Joy: Yes, discerning about, thank you.
• 24:47
  Robin Joy: Um, so we should be asking that of our tools.
• 24:52
  Robin Joy: How many tools say, oh, um, this is a good score or this is a bad score?
• 25:00
  Robin Joy: You should do, you should send this one or you shouldn't send that.
• 25:03
  Robin Joy: This one will be profitable or it won't be profit.
• 25:04
  Robin Joy: How many tools just tell us, and we don't know what that's based on?
• 25:09
  Robin Joy: As opposed to like Path Profit Zones, it tells you pass or fail based on the criteria that you put in the settings that you can change at any moment and get another answer.
• 25:22
  Brian Olson: So, in other words, it's passing a test that you have defined.
• 25:24
  Brian Olson: Right.
• 25:25
  Robin Joy: And that's what you need to make sure is happening.
• 25:27
  Robin Joy: You need to know based on what this passes your criteria, gets a good score from you based on what.
• 25:35
  Robin Joy: And I have people pull tools up for me that that have a number that's well, it scored this, it scored, you know, 94.
• 25:42
  Robin Joy: So I'm gonna test it.
• 25:44
  Robin Joy: Really?
• 25:44
  Robin Joy: 94 based on what?
• 25:46
  Brian Olson: Yeah.
• 25:46
  Robin Joy: And they can't tell me because nobody told them.
• 25:49
  Robin Joy: Well, yeah, I don't know.
• 25:51
  Brian Olson: What's the scale?
• 25:52
  Brian Olson: Yeah, what criteria make up the numbers?
• 25:54
  Robin Joy: 94 out of 10,000 ain't that great.
• 25:57
  Brian Olson: That's right.
• 25:57
  Robin Joy: 94 out of 100 is pretty good.
• 25:59
  Brian Olson: Right.
• 26:00
  Robin Joy: 100 what?
• 26:02
  Brian Olson: And we saw another email this morning like, oh, get our list of 500 vetted brands.
• 26:07
  Robin Joy: Yes.
• 26:07
  Robin Joy: Yes.
• 26:09
  Brian Olson: Define vetted.
• 26:10
  Robin Joy: Right.
• 26:10
  Robin Joy: We found the same thing.
• 26:13
  Robin Joy: This is why we really put a lot of work into the Modern Builders Stack, not just to say this is what you're approved for, these are the brands you're approved for, but what brands are am I approved for that I actually would ever care about that are not spelled wrong?
• 26:30
  Robin Joy: And um, you know, I'm approved for a lot of things that are like Chinese brands that I would never use or spelled wrong or um the wrong brand.
• 26:40
  Robin Joy: And so we take care of not only are you approved for brands, but which brands do you want to be approved for?
• 26:48
  Brian Olson: And not only that, but it is not um an intellectual property thing that we don't disclose what it is.
• 26:56
  Robin Joy: Right.
• 26:56
  Robin Joy: We tell you exactly why we think it's a good brand.
• 27:00
  Brian Olson: And why we use it or why we don't use it as a source.
• 27:03
  Robin Joy: Yeah, the source is the list of 800 sources that that is in there.
• 27:07
  Robin Joy: That is those are tiered according to your um confidence.
• 27:15
  Brian Olson: Our preferred, yeah.
• 27:16
  Brian Olson: Doesn't mean we've shopped from all 824, how many they're in there.
• 27:20
  Robin Joy: But we've we have gone through our process with those and we tell you exactly what our process was to decide what tier they get.
• 27:26
  Robin Joy: Just like it's not just this is a good source.
• 27:29
  Robin Joy: Based on what?
• 27:31
  Brian Olson: Just like with the brands.
• 27:32
  Brian Olson: Oh, I got 26,000 brand approvals.
• 27:34
  Brian Olson: Yeah, great.
• 27:35
  Brian Olson: How many of those are are gonna get your account shut down?
• 27:38
  Robin Joy: Yeah.
• 27:38
  Robin Joy: Do you know?
• 27:39
  Robin Joy: Exactly.
• 27:40
  Robin Joy: How many do you really have when you throw out all the ones that are bogus brands?
• 27:45
  Robin Joy: Yeah, yeah.
• 27:46
  Brian Olson: So basically that same that last question catches all four things, right?
• 27:49
  Brian Olson: Which is the based on what?
• 27:52
  Robin Joy: Yeah.
• 27:52
  Robin Joy: So not only AI when you use it, but any tools that you use and up.
• 28:00
  Robin Joy: We'll be happy to at this point.
• 28:02
  Robin Joy: Never say things we can't back up.
• 28:04
  Robin Joy: And if we get caught doing that, we'll find a way to do that.
• 28:09
  Robin Joy: I mean, you know, it's not like we've never answered on the fly before.
• 28:14
  Robin Joy: We're not saying that, but we are definitely interested in that, and we're interested in no hacks.
• 28:20
  Robin Joy: We don't teach hacks.
• 28:22
  Robin Joy: If somebody tells you, oh, just you know, change your address spelling a little bit, or you know, set up 14 different email addresses.
• 28:31
  Robin Joy: Yeah, that's a hack.
• 28:33
  Robin Joy: Sooner or later, that's not gonna work for you.
• 28:36
  Robin Joy: Yeah, and we're talking about a real business with real standards and not a hack that somebody can it needs to scale.
• 28:44
  Brian Olson: If it can't scale, then it's not a viable, sustainable solution for you.
• 28:50
  Robin Joy: Right.
• 28:50
  Robin Joy: Right?
• 28:50
  Brian Olson: Right.
• 28:50
  Brian Olson: So now there's the other side of it.
• 28:53
  Brian Olson: Okay, okay.
• 28:53
  Brian Olson: When it does know.
• 28:56
  Robin Joy: Uh-huh.
• 28:56
  Brian Olson: Okay, so AI.
• 28:57
  Brian Olson: Yep.
• 28:58
  Brian Olson: Okay.
• 29:00
  Brian Olson: the one that um has been fed our frameworks and has all of our writing for over the last couple of years.
• 29:05
  Robin Joy: Yeah, we've spent a lot of time getting it to know who we are.
• 29:08
  Brian Olson: And I said, here's an ASIN.
• 29:10
  Brian Olson: Tell me if this passes the three-step check.
• 29:12
  Robin Joy: Uh-huh.
• 29:13
  Brian Olson: And it told me, I can't tell you that answer.
• 29:16
  Brian Olson: It just refused.
• 29:17
  Brian Olson: Well, pretty much it it wasn't that the ASIN failed.
• 29:21
  Brian Olson: Okay.
• 29:22
  Brian Olson: It's that it couldn't run the check because it didn't have the Keepa chart or my break even information, and it wasn't going to guess.
• 29:29
  Robin Joy: So that's what it told you.
• 29:31
  Brian Olson: That's what it's told me.
• 29:31
  Brian Olson: Yeah.
• 29:32
  Robin Joy: It said, I don't have a Keepa chart and don't have your whatever, and I'm not going to guess.
• 29:37
  Brian Olson: Exactly.
• 29:37
  Robin Joy: That's what we wanted to say.
• 29:39
  Brian Olson: I know.
• 29:40
  Robin Joy: Right?
• 29:40
  Robin Joy: Instead of just guessing and not telling us that it guessed.
• 29:43
  Brian Olson: Right.
• 29:43
  Brian Olson: Right?
• 29:43
  Brian Olson: Right.
• 29:44
  Brian Olson: So, but here's what it did instead.
• 29:46
  Brian Olson: Because it knows all about us.
• 29:48
  Brian Olson: This is the part that I was pretty impressed with.
• 29:50
  Robin Joy: Uh-huh.
• 29:50
  Brian Olson: It went through the pre-flight inspection first.
• 29:52
  Brian Olson: It does know the pre-flight inspection.
• 29:54
  Robin Joy: In our version of pre-inspective, in our version of pre-flight inspection.
• 29:58
  Brian Olson: All right.
• 30:00
  Brian Olson: first before we ever do the three-step check.
• 30:01
  Brian Olson: And guess what?
• 30:02
  Brian Olson: It found a brand problem on the listing.
• 30:05
  Brian Olson: And it said, don't even bother looking.
• 30:07
  Brian Olson: This thing is misbranded.
• 30:11
  Robin Joy: So it doesn't even so don't even bother giving me the keep a chart.
• 30:13
  Robin Joy: No, whatever it needs.
• 30:16
  Brian Olson: That's a waste of time because this thing is misbranded.
• 30:18
  Robin Joy: Oh.
• 30:19
  Brian Olson: Isn't that that's sweet?
• 30:20
  Brian Olson: Sweet?
• 30:21
  Brian Olson: Like all of a sudden I was like, oh, Claude has my back.
• 30:26
  Robin Joy: Well, when it teaches when you teach it what it means to have your back, I guess it does.
• 30:31
  Brian Olson: It did go on with a few of the things like um it saw the the number that Amazon shows on the page for the amount that it was selling.
• 30:37
  Robin Joy: Okay.
• 30:38
  Brian Olson: It said you probably want to verify that.
• 30:40
  Robin Joy: So you had confidence that it was really looking at it.
• 30:42
  Brian Olson: And then it said that uh it's a sprinkler nozzle.
• 30:45
  Brian Olson: And keep in mind that this is September.
• 30:47
  Brian Olson: So the capital protection that you're measuring may mean your off-season low versus your summer low or vice versa.
• 30:57
  Brian Olson: Wow.
• 30:57
  Brian Olson: Right?
• 30:58
  Brian Olson: And so like he it Claude is very trained up on our business.
• 31:04
  Robin Joy: So anybody else's Claude asked that without that context.
• 31:08
  Brian Olson: It's not gonna know anything.
• 31:09
  Robin Joy: Cool.
• 31:10
  Brian Olson: Yeah, it's good.
• 31:10
  Brian Olson: Not gonna know anything, right?
• 31:12
  Brian Olson: Exactly.
• 31:14
  Robin Joy: And making it up.
• 31:15
  Robin Joy: Yeah.
• 31:15
  Robin Joy: Okay.
• 31:16
  Robin Joy: So so we gotta think about who we're asking.
• 31:19
  Robin Joy: Somebody who's read a thousand cookbooks is gonna say 350.
• 31:25
  Brian Olson: Yes.
• 31:26
  Robin Joy: Because the best guess is 350, right?
• 31:29
  Robin Joy: Yeah.
• 31:29
  Robin Joy: Somebody who's actually cooked in my kitchen or your kitchen says, hold on.
• 31:36
  Robin Joy: I know your oven runs hot.
• 31:38
  Robin Joy: The pan you're using, is this are you sure you want to use this pan?
• 31:42
  Robin Joy: Because normally you get, you know, it doesn't work right in this pan.
• 31:45
  Robin Joy: And um this is somebody who knows you in your kitchen and your special recipe, right?
• 31:53
  Robin Joy: Yeah.
• 31:54
  Robin Joy: That isn't because they're smarter, it's because they've been with you.
• 32:01
  Brian Olson: I love that point.
• 32:01
  Brian Olson: I mean, that just drives it home, too.
• 32:03
  Brian Olson: Is like it's so um bespoke, right?
• 32:08
  Brian Olson: It's so custom for what it knows about you, what I know about you, what we know about our own stuff that the average person coming in here is not gonna know.
• 32:16
  Robin Joy: Right.
• 32:16
  Brian Olson: They're gonna think 350 means 350, not 365 or whatever it turns out to be, right?
• 32:21
  Robin Joy: Yeah, exactly.
• 32:22
  Robin Joy: They're not gonna know my oven runs hot.
• 32:25
  Brian Olson: Yeah.
• 32:25
  Brian Olson: So um one of these is always uh I'm gonna skip that part.
• 32:31
  Brian Olson: I don't know where that's going.
• 32:32
  Brian Olson: Okay.
• 32:34
  Brian Olson: One of these has an answer for you.
• 32:37
  Brian Olson: The other one wants to see the chart for oh, okay.
• 32:39
  Brian Olson: Yeah, I see.
• 32:40
  Brian Olson: I got it.
• 32:41
  Brian Olson: So the difference here is like one of like the person who comes in is basically like using the just like I did.
• 32:50
  Robin Joy: 350.
• 32:51
  Brian Olson: 350 using the conventional wisdom, right?
• 32:53
  Brian Olson: Right.
• 32:53
  Brian Olson: Um, but the one who's informed says, I want to see that keep a chart first, right?
• 32:58
  Brian Olson: Yeah.
• 32:58
  Brian Olson: Show me the pan.
• 32:59
  Brian Olson: So I should have.
• 33:01
  Robin Joy: I should have said, let me see your recipe card.
• 33:03
  Robin Joy: Right.
• 33:03
  Robin Joy: It would be very precious in your mother's handwriting and she's no longer with us.
• 33:07
  Robin Joy: So it's it's a very, very precious thing.
• 33:09
  Robin Joy: So me getting to see that would be something to start with.
• 33:13
  Robin Joy: But if I already had that context and that's the only recipe I was looking at, that's the number I would say.
• 33:19
  Robin Joy: Right.
• 33:19
  Robin Joy: Or I would say, let me see the recipe first.
• 33:21
  Robin Joy: Yeah.
• 33:22
  Robin Joy: That's what I should have said.
• 33:23
  Robin Joy: So see, people do it too.
• 33:25
  Brian Olson: Oh, I know.
• 33:26
  Robin Joy: Yeah.
• 33:26
  Robin Joy: So um.
• 33:29
  Robin Joy: So we build it by teaching it.
• 33:37
  Robin Joy: Right?
• 33:39
  Robin Joy: I I give it the model.
• 33:43
  Brian Olson: What this example that you went through this morning is so awesome.
• 33:46
  Robin Joy: Okay, so this morning I was telling you I use chat uh uh Claude to help me go over the um transcript of coaching calls, one-on-one coaching calls that I have, and help me decide what I need to do for follow-up.
• 34:05
  Robin Joy: I send a follow-up email every time.
• 34:08
  Robin Joy: So it gives me some information and then I take it out and put it in in my email, and then I I read through it all and I change the thing.
• 34:18
  Robin Joy: Oh, it didn't mean that.
• 34:20
  Robin Joy: No, you obviously you think this means this, but it doesn't mean that is that a hundred percent trained.
• 34:24
  Robin Joy: No, and so I take that and then I just send the email after I've crafted it.
• 34:31
  Robin Joy: But what you taught me was to after you change, make those changes, give it back to Claude so he can see what he what where you're going with this and get some more context it can build.
• 34:42
  Robin Joy: And so as time goes by, I get closer and closer out of my first run what I would have said the first time.
• 34:52
  Robin Joy: Now, do I still look through it?
• 34:53
  Robin Joy: Absolutely.
• 34:54
  Robin Joy: Every time I read every word before I send it to, before I send it to a client, and I still make adjustments, but they are fewer and fewer as time goes by because I've given him that feedback so that he can learn off of that instead of just taking it and and not telling him what happened.
• 35:12
  Brian Olson: Yeah, well, you that's what you did before.
• 35:14
  Brian Olson: You just saved it offline somewhere.
• 35:15
  Brian Olson: He never saw it.
• 35:16
  Robin Joy: Right.
• 35:17
  Brian Olson: So you were constantly making these corrections.
• 35:19
  Robin Joy: Constantly.
• 35:19
  Robin Joy: And I kept having to make the same corrections.
• 35:22
  Brian Olson: I did the same thing.
• 35:22
  Brian Olson: So um I have a I have a an agent that uh extracts the transcript, which is all interaction, one-on-one interaction, right?
• 35:33
  Brian Olson: Sometimes two-on-one.
• 35:34
  Brian Olson: And um, and then we'll uh extract, you know, the core topics we talked about, the lessons that were learned, the gotchas that may come up, any hacks that we identified.
• 35:44
  Brian Olson: And if I referenced any documents that we've written, like articles out on Substack, I would have to go track those down.
• 35:52
  Brian Olson: Yes, me too.
• 35:54
  Robin Joy: Yeah, I did.
• 35:55
  Brian Olson: What I do now is he already knows where all of our documents are located.
• 35:59
  Brian Olson: And then if I reference something right there, he knows to attach it right from there or link to it on Substack.
• 36:03
  Brian Olson: So I don't never have to look that up.
• 36:07
  Robin Joy: Speaking of which, we just did a Substack article on this very topic.
• 36:12
  Brian Olson: Yep.
• 36:12
  Robin Joy: Right?
• 36:12
  Robin Joy: We did about teaching it.
• 36:15
  Robin Joy: It only knows what you tell it.
• 36:17
  Robin Joy: And one of the examples in there was about the dog, right?
• 36:21
  Robin Joy: How you train a dog.
• 36:24
  Brian Olson: This was so great.
• 36:24
  Brian Olson: Yeah.
• 36:25
  Robin Joy: The the um you train a dog to go fetch the stick, right?
• 36:31
  Robin Joy: If I got this right, you go fetch fetch the stick, and then he goes and fetches the stick and he doesn't bring it back to you, so you have to go chase him.
• 36:38
  Robin Joy: And so finally he comes back to you, or he brings you a rabbit instead of a sis stick or something, and you start yelling at the dog.
• 36:47
  Brian Olson: You scold him, yeah.
• 36:48
  Robin Joy: You scold him.
• 36:48
  Robin Joy: Well, in the dog's mind, he came back to you and you yelled at him.
• 36:55
  Robin Joy: Yes, that's what he got.
• 37:00
  Robin Joy: coming back to you.
• 37:00
  Robin Joy: So now he won't come back to you.
• 37:02
  Robin Joy: Yes.
• 37:02
  Robin Joy: Wow, wonder why?
• 37:03
  Robin Joy: Because he doesn't understand English, yes, only certain commands, uh-huh, and he doesn't understand why you were so upset when he was he was coming toward you.
• 37:13
  Robin Joy: Right.
• 37:13
  Robin Joy: So he didn't want he wouldn't want you to be upset.
• 37:15
  Robin Joy: He's your dog.
• 37:16
  Robin Joy: Same thing with Claude.
• 37:18
  Robin Joy: He has no idea unless you tell him you can't just say, no, that wasn't good enough, or no, that was that wasn't where I was going with it.
• 37:30
  Brian Olson: Claude, you suck.
• 37:31
  Brian Olson: Why am I why are you asking?
• 37:33
  Robin Joy: You keep giving me the wrong answer.
• 37:35
  Brian Olson: Yeah.
• 37:35
  Robin Joy: Well, what is the right answer?
• 37:37
  Robin Joy: What were you looking for when I feed him back my email that I've adjusted?
• 37:42
  Robin Joy: Then he starts knowing.
• 37:43
  Robin Joy: So you can't expect him to know you if you haven't taught him you.
• 37:48
  Brian Olson: That's it.
• 37:49
  Brian Olson: And and here's the thing, let's be honest about how long something like this takes.
• 37:52
  Brian Olson: Okay.
• 37:53
  Brian Olson: This is a couple of years of us building our content, our coaching.
• 37:57
  Brian Olson: Like we I've got six years of coaching files.
• 38:00
  Brian Olson: So there's a a lot that's all of mine for five years.
• 38:04
  Brian Olson: Right.
• 38:05
  Brian Olson: Plus all of yours for five years, plus all of podcasts.
• 38:07
  Brian Olson: Yeah, we've got just content, so much content, right?
• 38:12
  Brian Olson: That is referenceable.
• 38:13
  Brian Olson: And it's had to be fixed over the years.
• 38:16
  Brian Olson: Like things have changed.
• 38:18
  Robin Joy: Oh, yeah.
• 38:18
  Robin Joy: Right.
• 38:19
  Robin Joy: Yeah.
• 38:19
  Robin Joy: We things have evolved.
• 38:22
  Brian Olson: Yes.
• 38:22
  Brian Olson: And so it like sometimes it'll pull up and still mention like it's actually pretty good.
• 38:26
  Brian Olson: It's I pretty much got keep it rank drops out of every conversation at this point.
• 38:31
  Brian Olson: Yeah.
• 38:32
  Robin Joy: No more sales rank drop.
• 38:33
  Brian Olson: But it took a while, you know, and it was like, okay, once and for all, like well, because there's a lot of conventional wisdom out there, too.
• 38:40
  Robin Joy: If it has to guess, it's gonna go with conventional wisdom.
• 38:44
  Brian Olson: Yeah.
• 38:44
  Brian Olson: So anyway, this is not a weekend project.
• 38:47
  Robin Joy: No.
• 38:48
  Brian Olson: Okay.
• 38:48
  Robin Joy: Eat compounds over time, as you do, as you and yeah, you still need to check everything.
• 38:54
  Robin Joy: Right.
• 38:55
  Robin Joy: You do.
• 38:55
  Robin Joy: And I still do.
• 39:00
  Robin Joy: because he knows where I was going with that.
• 39:01
  Brian Olson: Yeah, basically, when I'm reading through those emails now, I'm like, oh, that's spot on.
• 39:04
  Brian Olson: Or a quick tweak here, a quick tweak there, right?
• 39:07
  Brian Olson: It's really, really close to it.
• 39:10
  Robin Joy: Yeah, keep getting it back.
• 39:11
  Brian Olson: Now, this show is about becoming undeniable.
• 39:13
  Brian Olson: Okay.
• 39:15
  Brian Olson: And here's the tie-in to that.
• 39:17
  Brian Olson: Okay.
• 39:17
  Brian Olson: Okay.
• 39:18
  Brian Olson: The average business is deniable by definition.
• 39:21
  Brian Olson: Okay.
• 39:23
  Brian Olson: There are 10,000 of them and they all made the same cake.
• 39:28
  Brian Olson: Okay.
• 39:28
  Brian Olson: Because what is it?
• 39:29
  Brian Olson: The some like 80, some 90% of businesses fail in the first five years or something like that, right?
• 39:34
  Brian Olson: That's why we can't take the conventional wisdom.
• 39:37
  Robin Joy: Right.
• 39:37
  Robin Joy: We don't want to fail in the first five years or first year, first.
• 39:40
  Robin Joy: I mean, I don't know what that stat is, but you know what we're talking about.
• 39:44
  Brian Olson: So the window of time that knows your business is a thing that nobody else has.
• 39:49
  Robin Joy: Okay.
• 39:49
  Brian Olson: Into the window doesn't, it's not the time, it's the window into your business.
• 39:52
  Brian Olson: Right?
• 39:53
  Brian Olson: Nobody else has that because nobody else has your frameworks, your numbers, your history, or your mother's recipe.
• 40:00
  Brian Olson: Your mother's 325 degrees on the recipe card, right?
• 40:04
  Brian Olson: Right.
• 40:04
  Brian Olson: You have to build that.
• 40:06
  Brian Olson: And that's why I went this deep in the first place, just to kind of unpack this and set the premise and everything.
• 40:10
  Brian Olson: I'm not trying to build anything here, really.
• 40:12
  Brian Olson: We're trying to teach people and enable you.
• 40:15
  Brian Olson: Um, and if I'm gonna say anything about AI in a knowledgeable way, in spite of the fact that I've been in an IT industry for over 30 years, I want to from way back in the 1900s.
• 40:29
  Brian Olson: Uh-huh.
• 40:30
  Brian Olson: I want to understand it as at as a fundamental at a as fundamental level as possible, okay, as I can.
• 40:37
  Brian Olson: Not as possible, because I get uh there's a lot of places to go, right?
• 40:41
  Robin Joy: There's fundamental that's that's way too too deep on this.
• 40:45
  Brian Olson: So keep in mind that a tool, a system, a whatever that you leverage in your business can make you faster, but it can't make you undeniable.
• 41:00
  Brian Olson: yours.
• 41:00
  Robin Joy: Yep, agreed.
• 41:01
  Brian Olson: Yeah.
• 41:02
  Robin Joy: All right.
• 41:03
  Robin Joy: Wow, that was a do that was good.
• 41:07
  Robin Joy: That was good.
• 41:07
  Robin Joy: Might have to listen to this one a couple of times.
• 41:10
  Brian Olson: I know, right?
• 41:11
  Robin Joy: Do you have a quote for us today, Brad?
• 41:12
  Brian Olson: I do.
• 41:12
  Brian Olson: This quote comes to us from Richard Feynman.
• 41:14
  Brian Olson: The first principle is that you must not fool you fool yourself, and you are the easiest person to fool.
• 41:22
  Robin Joy: Uh yeah, that's kind of true.
• 41:26
  Brian Olson: Feynman's talking about science, but he's really talking about this exact same thing, right?
• 41:30
  Brian Olson: So um, that cold window that we opened into a new session, right?
• 41:34
  Brian Olson: It didn't fool anybody.
• 41:36
  Robin Joy: Uh-huh.
• 41:37
  Brian Olson: Um, it handed that conventional wisdom back over because that's what it knew about.
• 41:42
  Brian Olson: That's what it had.
• 41:43
  Brian Olson: And we wanted it to be right.
• 41:45
  Brian Olson: So we let it be right.
• 41:47
  Brian Olson: And this is what someone who said I checked chat GPT and said this.
• 41:51
  Brian Olson: You can't do that.
• 41:51
  Robin Joy: I don't have any anything else to reference against.
• 41:54
  Brian Olson: Right.
• 41:54
  Brian Olson: So those four checks, they're not actually there to catch AI.
• 42:01
  Robin Joy: They're they're there to catch us.
• 42:02
  Brian Olson: They are there to catch us.
• 42:03
  Brian Olson: You're exactly right.
• 42:04
  Robin Joy: It's like the dog didn't how many, how many dog trainers will tell you we don't have to train the dog.
• 42:10
  Robin Joy: We got to train the dog.
• 42:11
  Robin Joy: Train the human.
• 42:12
  Brian Olson: Yeah, you gotta train the human.
• 42:13
  Brian Olson: Yeah.
• 42:14
  Brian Olson: That's true.
• 42:15
  Brian Olson: And this also then goes back and makes you question, you do this all the time.
• 42:19
  Brian Olson: And then I started thinking, how why do I believe that?
• 42:23
  Robin Joy: Yeah.
• 42:24
  Brian Olson: And then I had to go back and back, and you know, and I'm digging, trying to get to the source of truth.
• 42:28
  Brian Olson: And that's why we talk a lot about Keepa as a source of truth.
• 42:30
  Brian Olson: The real source of truth um is Amazon.
• 42:33
  Brian Olson: And and you know, keeps as close historically as you can get to Amazon in terms of the data.
• 42:39
  Brian Olson: But what is your source of truth that you're making that decision from?
• 42:43
  Robin Joy: Yes.
• 42:43
  Robin Joy: And is it a source that you're considering the whole truth?
• 42:47
  Robin Joy: Like, um, or is it just a truth that you can get from that?
• 42:52
  Robin Joy: Keepa does not have the whole truth.
• 42:55
  Brian Olson: You're so right about that.
• 42:57
  Robin Joy: Yeah, that's a whole nother podcast, but uh know that just because that's your source doesn't mean it's and it is has truth.
• 43:04
  Robin Joy: It doesn't have all the truth.
• 43:07
  Brian Olson: All right, so your own data is the only source that doesn't have to remember anything.
• 43:11
  Brian Olson: Okay, so when you're sitting there with an answer in front of you and no way to know whether it's yours or coming from the conventional wisdom, from a tool, from a video, from a forum, from 40 people who all sound like they know exactly what they're talking about.
• 43:28
  Robin Joy: Hey, you know what cures that.
• 43:30
  Brian Olson: I do.
• 43:31
  Brian Olson: You gotta test the ASINs.
• 43:33
  Robin Joy: That's why we gotta keep on testing to find out what's true.
• 43:36
  Robin Joy: Let's go test more ASINs.
• 43:38
  Brian Olson: See you soon, everyone.