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Inside the Decision to Open Ashley's First Store in Orangeburg
Watch on YouTube: https://youtu.be/Fd68FFWoI1Q
In this spotlight of episode 379 of Stories from the River, Charlie Malouf and Manny Rodrigues explore the decision to bring Broad River Retail's first-ever Ashley Store to Orangeburg, South Carolina. They discuss the company's strategy of finding white space within existing markets and how the new location, positioned between two major retail corridors, creates an opportunity to reach new customers without taking away from nearby stores.
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