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TRP 278: Finding Focus in a Crowded Space with Cheri Quinn
In this episode of The Rainmaking Podcast, Scott Love welcomes brand strategist Cheri Quinn, Director of Brand Strategy at Mercury Creative Group, to discuss “Finding Focus in a Crowded Space.” Cheri explains that today’s marketplace is more crowded than ever—not just because of competition, but because clients are constantly flooded with information. To cut through the noise, professionals must clearly define their primary audience—the people they serve best—and communicate with authenticity and focus.
Cheri shares her “dartboard” analogy for targeting ideal clients: those in the bullseye…
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