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Go-to-Market Plays #7: How to Reposition Your Product
Repositioning sounds scary. How do you do it the right way?
Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.
Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don’t have to be just for new products: you can launch your repositioning, too.
If you’re looking to pivot your focus and new…
The skinny
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