Large Group Fitness Is A Red Ocean

Gym Business Coach Podcast · Oct 11, 2022 · 17m

Large group training, boot camp, and class-based fitness is a large red ocean, and the only way to compete in a red ocean is through price.

This post we recently put up in our Business Talk with Fitness Professionals elicited a lot of debate. Some people felt it was inaccurate because they have done large group training for a long time and find it okay.

But the point is, in class-based fitness or large group training concepts where many people are providing the same solution, the consumer will likely not see any difference and will go to the cheapest.

When you don’t have a unique mechanism…