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The Workshop That Will Change Everything · Gym Business Coach Podcast

• 0:08
  [SPEAKER_01]: You are listening to the built-to-grow podcast delivering the knowledge in all things, fitness, business.
• 0:16
  [SPEAKER_01]: We help jimrollers win, hear your hosts, ten lions, and Randy Axton.
• 0:26
  [SPEAKER_02]: All right, welcome back to the Jim business coach podcast.
• 0:30
  [SPEAKER_02]: Every host, Tim Lions, in the studio, join by Randy Anxon.
• 0:34
  [SPEAKER_02]: What's up, man?
• 0:35
  [SPEAKER_02]: Did you say something there that was a little different?
• 0:37
  [SPEAKER_02]: Jim at business coach podcast.
• 0:39
  [SPEAKER_02]: Yes, guys, we've renamed.
• 0:41
  [SPEAKER_02]: 2026.
• 0:42
  [SPEAKER_02]: Here we are.
• 0:43
  [SPEAKER_02]: Welcome.
• 0:45
  [SPEAKER_02]: Guys, we've got a new studio.
• 0:46
  [SPEAKER_02]: We've got a lot of stuff cooking.
• 0:47
  [SPEAKER_02]: You're going to see so much new content coming out from us.
• 0:50
  [SPEAKER_02]: We've got a new YouTube channel launching in the next couple weeks.
• 0:55
  [SPEAKER_02]: So it's going to make everybody aware of it.
• 0:56
  [SPEAKER_02]: If you guys see Jim business coach, you see a new logo.
• 0:59
  [SPEAKER_02]: It's still us.
• 1:00
  [SPEAKER_02]: It's profit.
• 1:01
  [SPEAKER_02]: We're just getting rid of the marketing side of it.
• 1:02
  [SPEAKER_02]: Because we are coaches, consultants.
• 1:04
  [SPEAKER_02]: We teach system scale.
• 1:06
  [SPEAKER_02]: We do touch on marketing, but we're not an agency anymore.
• 1:08
  [SPEAKER_02]: So just want to kind of throw that out there and make sure everybody's clear for the new year.
• 1:12
  [SPEAKER_00]: Yeah.
• 1:13
  [SPEAKER_00]: Absolutely.
• 1:14
  [SPEAKER_02]: Cool.
• 1:14
  [SPEAKER_02]: So one of the coolest things that we did over the last couple months is we took this studio that we were doing a stretch therapy and I took the stretch and moved into another room and we created it, a really cool studio in here, guys.
• 1:28
  [SPEAKER_02]: You can't see it unless maybe
• 1:33
  [SPEAKER_02]: We have a giant stage and LEDs wall.
• 1:36
  [SPEAKER_02]: We've got a couple little corners in here.
• 1:39
  [SPEAKER_02]: What we wanted to do is invite everybody out for a workshop.
• 1:43
  [SPEAKER_02]: I say everybody we can only 15 people in here so don't everybody line up at the door boat.
• 1:47
  [SPEAKER_02]: We're doing something super cool this year.
• 1:49
  [SPEAKER_02]: We're going to be kicking it off with a workshop at the end of the month, 29th and 30th here in Scottsdale, Arizona.
• 1:55
  [SPEAKER_02]: So we want to invite anybody that's our listener of the show to check this out.
• 2:00
  [SPEAKER_02]: The link will be in the show notes, but what we're calling is the million dollar model workshop.
• 2:04
  [SPEAKER_02]: And the reason we wanted to do this is, is number one is.
• 2:09
  [SPEAKER_02]: I was thinking if I was a gym owner, wouldn't it be cool if I can go see how an operation works in person?
• 2:14
  [SPEAKER_02]: Go talk to the coaches, see the clients training on the training floor.
• 2:19
  [SPEAKER_02]: How's the gym set up?
• 2:21
  [SPEAKER_02]: How's the billing work?
• 2:22
  [SPEAKER_02]: How's all the systems in the back end?
• 2:23
  [SPEAKER_02]: And we're definitely, we're just pulling the curtain back in this whole gym and we're inviting 15 special gym owners out to conjures learn.
• 2:31
  [SPEAKER_02]: Everything that we do all of our frameworks, all of our systems and operations.
• 2:36
  [SPEAKER_02]: And then we have some fun.
• 2:37
  [SPEAKER_02]: We got some dinner.
• 2:38
  [SPEAKER_02]: We got a chef in, you know, because everybody knows that we have, we kind of travel with our guy chef Dave.
• 2:42
  [SPEAKER_02]: He's just talked to him yesterday, actually.
• 2:45
  [SPEAKER_02]: We got a little Airbnb over here.
• 2:47
  [SPEAKER_02]: We're going to host a couple of nights of dinners to get to hang out with us.
• 2:51
  [SPEAKER_02]: If you want to, Zach, Randy myself.
• 2:54
  [SPEAKER_02]: And then kind of just go deep in the weeds on stuff.
• 2:57
  [SPEAKER_00]: Yeah, as you mentioned, it is like pulling the curtain back, right?
• 3:00
  [SPEAKER_00]: I mean, one of the things that we
• 3:03
  [SPEAKER_00]: To be able to see it in real time, to be able to actually experience what it is like having a systemized business that runs on those systems, staff structure that supports those systems, everything from our program, how that's distributed.
• 3:19
  [SPEAKER_00]: all the way through to the marketing components, the sales components, everything that we do here at your facility.
• 3:27
  [SPEAKER_00]: But to get people here in this room and be able to learn in real time, seeing it, experiencing it, feeling it, making it tangible, not just theoretical type things.
• 3:37
  [SPEAKER_00]: And then ultimately create the systems for your business that will allow you to break through that next revenue plateau or to reach the next goal.
• 3:47
  [SPEAKER_00]: And ultimately, you know, being the million dollar model, those systems can support your business all the way up to, you know, something like a seven figure mark.
• 3:55
  [SPEAKER_02]: Yeah.
• 3:56
  [SPEAKER_02]: And, you know, it's interesting because it's talking this act the other day.
• 3:59
  [SPEAKER_02]: And it's like, what?
• 4:00
  [SPEAKER_02]: He's like, how's this different?
• 4:01
  [SPEAKER_02]: Like, we need to make sure everyone understands how this is different.
• 4:04
  [SPEAKER_02]: Well, first off, nobody's ever done this before.
• 4:06
  [SPEAKER_02]: Like nobody's taking people to their gym and pulling the curtain back and sharing everything and then teaching them.
• 4:12
  [SPEAKER_02]: On top of that, guys, we're going to be doing some hot seats.
• 4:14
  [SPEAKER_02]: We're going to be breaking down your gym and making sure that you leave here feeling super good.
• 4:20
  [SPEAKER_02]: Clear on your operations, but getting your questions answered.
• 4:24
  [SPEAKER_02]: So that's a big thing for me.
• 4:26
  [SPEAKER_02]: Whenever we put these events on or we create a program, I think about what I would want.
• 4:31
  [SPEAKER_02]: Yeah, I am the client.
• 4:33
  [SPEAKER_02]: I'm the gym owner.
• 4:34
  [SPEAKER_02]: So like with fibers to go to a workshop, what would I want to get out of it?
• 4:41
  [SPEAKER_02]: And that's what we've created, right?
• 4:42
  [SPEAKER_02]: We've created the house of what in the house and the wise.
• 4:47
  [SPEAKER_02]: How we do everything in here.
• 4:48
  [SPEAKER_02]: The what's.
• 4:49
  [SPEAKER_02]: and then breaking down your business too on top of that.
• 4:54
  [SPEAKER_02]: So it kind of broken up the days into the kind of like four, I guess, four sections.
• 4:59
  [SPEAKER_02]: So the first, we have day one and day two, and then actually the evening is a third section.
• 5:04
  [SPEAKER_02]: So the day one, we're gonna kind of, we're gonna tour the gym, you kind of see what's going on out there.
• 5:09
  [SPEAKER_02]: We'll have lunch here catered, and then in the afternoon's,
• 5:12
  [SPEAKER_02]: We're going to bring you up on stage if you want to there's there's a you know volunteers But we can't do everybody right we're going to break down to ask questions And then we're going to show you we've got a little What you guys could see this LED wall?
• 5:25
  [SPEAKER_02]: Yeah, I think it's your gannings what 12 feet 12 feet what?
• 5:29
  [SPEAKER_02]: We're going to throw up a bunch of stats up there and kind of walk you through how to get from your 10, 20, 30, 40,000, up to 50, 60, 70, 80,000 a month.
• 5:40
  [SPEAKER_02]: In this so funny, I have all the data from the state of the industry and kind of what the averages are.
• 5:46
  [SPEAKER_02]: It's a bill curve, right?
• 5:47
  [SPEAKER_02]: Just like, what does, I mean, obviously everybody knows what a bill curve is, right?
• 5:51
  [SPEAKER_02]: The averages are in the middle and the outliers are either higher lower, like the two, three, five percent on the outside.
• 5:57
  [SPEAKER_02]: And it's very interesting what happens, there's like 90% of gyms are under $40,000.
• 6:04
  [SPEAKER_02]: Can you believe that?
• 6:05
  [SPEAKER_02]: Yeah, I can.
• 6:06
  [SPEAKER_02]: I mean, it's wild.
• 6:08
  [SPEAKER_02]: 90%.
• 6:10
  [SPEAKER_02]: So there's the top 10% that go above that.
• 6:12
  [SPEAKER_02]: And then there's like the top 1% that go into the million mark and higher.
• 6:16
  [SPEAKER_02]: There's gyms that we work with a due to million, which is astronomical, but it's just the same things at higher volumes.
• 6:25
  [SPEAKER_02]: Yeah.
• 6:25
  [SPEAKER_02]: You know what I mean?
• 6:27
  [SPEAKER_02]: So again, we wanted to use this this opportunity to kind of invite you out.
• 6:30
  [SPEAKER_02]: We've got the link in the show notes.
• 6:32
  [SPEAKER_02]: It's a thousand bucks.
• 6:33
  [SPEAKER_02]: We're going to cover everything from your your food.
• 6:36
  [SPEAKER_02]: You're going to have to pay for your hotel and travel.
• 6:37
  [SPEAKER_02]: Once you get here, we're going to vane you over from the hotel, feed your breakfast lunch and dinner and obviously teach you.
• 6:44
  [SPEAKER_00]: Yeah.
• 6:46
  [SPEAKER_00]: Those listening might be asking in one of the questions that we've gotten already is like, who is this for?
• 6:51
  [SPEAKER_00]: Who is kind of the perfect candidate for?
• 6:53
  [SPEAKER_00]: Because obviously, we can't take everybody.
• 6:55
  [SPEAKER_00]: You know what I mean?
• 6:56
  [SPEAKER_00]: We got 15, 16 slots, type of thing.
• 6:59
  [SPEAKER_00]: Those listening might be asking the same question like, is this for me?
• 7:03
  [SPEAKER_00]: Is it for me?
• 7:04
  [SPEAKER_00]: Yeah.
• 7:05
  [SPEAKER_00]: Who would you say is kind of the perfect person to be in the room?
• 7:07
  [SPEAKER_02]: You know, it's interesting.
• 7:09
  [SPEAKER_02]: I'm going to go out on a limb here and just say, look, guys, if you are a large tube training gym across fit, even a semi-private training gym, and you're looking to be better at semi-private training, not large group training.
• 7:24
  [SPEAKER_02]: If you're looking to switch your model to semi-private, if you do semi-private, you want to do a better, you're interested in semi-private, you're not quite sure.
• 7:34
  [SPEAKER_02]: 100% this is your room.
• 7:36
  [SPEAKER_02]: We don't like I don't believe that large group training models only larger training models are the future.
• 7:43
  [SPEAKER_02]: I don't believe it.
• 7:44
  [SPEAKER_02]: I feel like it's a red ocean.
• 7:46
  [SPEAKER_02]: I've been talking about it for years.
• 7:47
  [SPEAKER_02]: There's no secret here.
• 7:49
  [SPEAKER_02]: I don't also don't believe Crossfit is a sustainable model for the long term.
• 7:53
  [SPEAKER_02]: I don't think it is
• 7:55
  [SPEAKER_02]: It'll get you to hear, and we'll get you to their 10th thing.
• 7:59
  [SPEAKER_02]: And when we talk about successful gems, the top 10% that break through that 50, 60, 70,000, they're not doing it with large group training models, they're not doing challenges, they're not doing, you know, paid them full opt, you know, they're just not doing those things, they have a solid, you know, you know, they're just going to have a solid, you know,
• 8:17
  [SPEAKER_02]: recurring revenue model at a higher price point.
• 8:19
  [SPEAKER_02]: And typically, it's got some of my private built into a big piece of that.
• 8:23
  [SPEAKER_02]: That would be great.
• 8:24
  [SPEAKER_02]: Then answers your question, hopefully if you've been interested in it like, oh my gosh, I tried some of my private.
• 8:30
  [SPEAKER_02]: It didn't work for me.
• 8:32
  [SPEAKER_02]: This is your room.
• 8:34
  [SPEAKER_02]: I'm a large Ukrainian gym.
• 8:36
  [SPEAKER_02]: I know that the writing is on the wall, and I don't really know how to get to the next level.
• 8:41
  [SPEAKER_02]: This room is for you.
• 8:42
  [SPEAKER_02]: I'm a semi-private training gym.
• 8:45
  [SPEAKER_02]: You're just not making a great, you're not scaling yet.
• 8:48
  [SPEAKER_02]: You're running into roadblocks.
• 8:51
  [SPEAKER_02]: you want to be 50, 60, 80,000.
• 8:54
  [SPEAKER_02]: This room is for you, large, you know, a big box challenge is probably not for you.
• 9:01
  [SPEAKER_02]: This isn't going to be your room, you know?
• 9:02
  [SPEAKER_02]: This is a training gym.
• 9:04
  [SPEAKER_02]: So hopefully that kind of clears things up.
• 9:08
  [SPEAKER_02]: that still leaves a ton of people that want to be in this room.
• 9:10
  [SPEAKER_00]: Yeah, absolutely.
• 9:11
  [SPEAKER_00]: I mean, you know, one of the things that I think because we've flown that flag for a long time, and I like to agree with obviously the concurrency, right?
• 9:17
  [SPEAKER_00]: This is something that we do every single day here at your gym and back to that pulling the curtain back.
• 9:23
  [SPEAKER_00]: If this isn't theoretical, this isn't something that we're taking a shot at and just kind of, hey, let's go.
• 9:28
  [SPEAKER_00]: create some momentum with something that isn't, doesn't have the evidence, doesn't have the proof.
• 9:33
  [SPEAKER_00]: Yeah.
• 9:33
  [SPEAKER_00]: You know, we're going to be inside Tim's gym.
• 9:35
  [SPEAKER_00]: You're going to experience it.
• 9:36
  [SPEAKER_00]: You're going to see it for yourself.
• 9:39
  [SPEAKER_00]: And then we're going to teach you the systems that make that operation successful.
• 9:44
  [SPEAKER_00]: Yeah.
• 9:44
  [SPEAKER_00]: And so it's literally, it's just showing you exactly what we do on a daily basis.
• 9:49
  [SPEAKER_00]: and be able to share in the success, right?
• 9:52
  [SPEAKER_00]: They say success leaves clues.
• 9:55
  [SPEAKER_00]: You don't have to go reinvent the wheel, just do, just follow the systems that we lay out for you.
• 9:59
  [SPEAKER_00]: And you'll see some similar level of success at some point.
• 10:04
  [SPEAKER_02]: Yeah, and one of the things that we do, especially in an iron circle of advances, that working, and kind of like meeting other gem owners.
• 10:11
  [SPEAKER_02]: If you
• 10:11
  [SPEAKER_02]: Like, being entrepreneurs, especially in the fitness space is very lonely, and what's really interesting is gym owners don't typically share much.
• 10:21
  [SPEAKER_02]: It's just a strange thing that, you know, and I used to be this way too, where I was afraid to share or speak open or share with a
• 10:35
  [SPEAKER_02]: You know, might use it against me or something, you know what I mean, or they're going to market against me.
• 10:39
  [SPEAKER_02]: Yeah.
• 10:40
  [SPEAKER_02]: Um, so the point of the message is that you're going to have a much people from all over the United States coming in this room.
• 10:47
  [SPEAKER_02]: Everybody's going to be open to share.
• 10:49
  [SPEAKER_02]: Like, it's just, we just foster this, this room is like, everybody can win type of deal.
• 10:56
  [SPEAKER_02]: You're not, uh,
• 10:57
  [SPEAKER_02]: What do they say?
• 10:58
  [SPEAKER_02]: I mean, what are full and analogies?
• 11:00
  [SPEAKER_02]: You don't have to blow somebody else's candle out to make yours brighter.
• 11:03
  [SPEAKER_02]: You don't need to shit on somebody else to make your gym.
• 11:06
  [SPEAKER_02]: There's enough to go around.
• 11:07
  [SPEAKER_02]: Yeah.
• 11:08
  [SPEAKER_02]: There's competitors in our market that absolutely copy what we do and they do well too.
• 11:14
  [SPEAKER_02]: And we're doing great, right?
• 11:15
  [SPEAKER_02]: So it doesn't hurt us that they're doing well.
• 11:17
  [SPEAKER_00]: I think one of the biggest points to that is, you know, some of those competitors are in our,
• 11:24
  [SPEAKER_00]: They're in, you know, they're in our mastermind.
• 11:26
  [SPEAKER_00]: They work alongside us.
• 11:28
  [SPEAKER_00]: And technically we are, we're sharing the market, you know, that we're pulling from with those direct competitors.
• 11:34
  [SPEAKER_00]: But to your point, there is enough, right?
• 11:36
  [SPEAKER_00]: I mean, even if we just look at statistics in the 82%, 84% of the nation that's never walked in a gym.
• 11:42
  [SPEAKER_00]: If do you think the two gyms in this area could capitalize and talk into 82% of the people that aren't
• 11:52
  [SPEAKER_00]: Um, it just goes to show like like that's evidence to the fact that there's plenty to go around.
• 11:58
  [SPEAKER_00]: You know, you don't have to be as worried about what you do, how you do it, make it your own, do it unique.
• 12:04
  [SPEAKER_00]: Um, even with the systems that we teach, no two gyms are going to be identical.
• 12:08
  [SPEAKER_00]: Right.
• 12:08
  [SPEAKER_00]: It's not a franchise where
• 12:11
  [SPEAKER_00]: You know, the logo, from the logo to the color of the business and everything else is identical, and it's just a different location.
• 12:18
  [SPEAKER_00]: Everybody's got their own unique personality, you know, and, um, but the systems are what we've identified really create the level of opportunity in first success.
• 12:29
  [SPEAKER_00]: And when you can still those make it your own, you're going to see somewhat similar level of success.
• 12:34
  [SPEAKER_02]: I'm going to teach all this stuff guys.
• 12:36
  [SPEAKER_02]: If you want to be in this room, we want to use this episode to kind of invite you out.
• 12:39
  [SPEAKER_02]: Link will be in the show notes.
• 12:40
  [SPEAKER_02]: Like I said, it's a thousand blocks, no secrets.
• 12:43
  [SPEAKER_02]: Uh, to be sitting in here.
• 12:44
  [SPEAKER_02]: There's only 15 seats.
• 12:46
  [SPEAKER_02]: Uh, and so we love them by you out.
• 12:48
  [SPEAKER_02]: Guys, check it out.
• 12:49
  [SPEAKER_02]: Love to to lock arms with you this year.
• 12:51
  [SPEAKER_02]: Make 2026.
• 12:53
  [SPEAKER_02]: Absolute breakout year for you.
• 12:56
  [SPEAKER_02]: If you've been stagnant for a year, two years, five years, you know that your business has more in the tank.
• 13:01
  [SPEAKER_02]: You just can't figure out how to unlock it.
• 13:03
  [SPEAKER_02]: getting the room guys it's all about in being in the room so hopefully that helps you guys to love to see out here at the end of the month that's it for this show until next time keep changing a lot of sound in the next show bye
• 13:15
  [SPEAKER_02]: Alright, thanks for listening to another episode of the built-grilled podcast.
• 13:18
  [SPEAKER_02]: If you want more help growing your business, join our free Facebook group, Profit Accelerator, helping training Jim's grow to $30,000 a month and beyond.
• 13:27
  [SPEAKER_02]: We'd love to see you there, go check out the show notes for the link, and keep building something great, and we'll see you in the next episode.