Never Quite Measuring Up
Our latest essay from our Untoxicated blog: “Never Quite Measuring Up”
I did the math in my head. If the sales revenue generated on the opening day of our fourth location remained even sort-of consistent, we would be good–finally over the hump to financial security. We started with one whole grain bread bakery in 2004, and four years later, we had added three locations, and I thought we had reached our goal. I remember where I was standing, on the stairs leading to our kitchen, when I was overcome by relief. A goal attained. At last. At long last.
But it didn’t last. I grew to resent those…
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