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The Fastest Path To A 7-Figure Business with Megan Huber · Values-First Marketing

• 0:00
  Unknown: Megan, okay, Megan Huber is on the podcast with us today, and she brings so much experience. She has been in the coaching industry since 2011 which in this industry is a good chunk of time, and has worked with 1000s of business owners.
• 0:19
  Unknown: And what I really love is that she actually has two sides to her business. So you have you work with more early stage coaches to start getting consistent, and you've also worked with 1 million plus 10,000,040 $5 million in annual revenue types of companies. So you've kind of seen like a full gamut of of businesses and the different problems that can present themselves or growth aches, I guess, that present themselves at each different, you know, point in the journey.
• 0:56
  Unknown: So we'll focus in on maybe the six to seven figure range, because I think that's where most of my people are or want to be. But I would love to get just kind of, like a high level overview first of, kind of what it looks like at each milestone that you've experienced before.
• 1:14
  Unknown: We really zone in on, like, okay, what can we we do?
• 1:20
  Unknown: Yeah, so super happy to be here.
• 1:20
  Unknown: Megan, um, yeah, I have worked with everything from just getting started, never got a client ever in my life, the largest company I've ever worked with is 45 million in annual revenue with a team of 55 people. So I really have seen it all, and largely all large, I'd say 80% of my experience, if you're wondering, like, the types of companies and the types of clients that I work with, it's largely been in the online coaching, online education space, just to be like, super clear with that. So yeah, I mean there, there certainly are different phases in a business, and if we break it down into phases, let's start there. And what would be really great for the listener to pay attention to is what phase Am I in based on how much money I'm bringing in.
• 2:13
  Unknown: Because oftentimes, when I talk to business owners about the different phases of business, they may be in phase three or phase four, they may already be making seven figures, or high six figures, but they skipped a lot of the steps that were in phase one and phase two, which lends itself to creating a lot of problems and chaos at the higher levels, because you didn't put certain things in place in phase one, in phase two, in phase three, and now you're in Phase four, and you have, like, A really big mess on your hands, even though you are, you're doing a lot in terms of sales, you're moving a lot of money around, but are we just moving a lot of money around?
• 2:53
  Unknown: Are we really making money? Are we really profitable? And does it feel like just a chaotic mess, especially with my team every single day of the week, because let's I'm going to be really honest, I see that almost across the board with with companies that are millions 10, you would think they have it all together. And it is. It is extremely, extremely messy in most of the behind the scenes I've had experience with. So the first phase is for your newer coaches or business owners who are just looking to get to 100k a year, so you are building up to 10k months. Now, I always say speed is your best friend, so you want to do what it takes to get there as fast as you can, really for the cash flow.
• 3:40
  Unknown: Because if you are all in on a business, and you are full time in a business, and this is going to be your main income, and look, you may have a spouse that brings in an income as well, but if your coaching business is going to be your main income, then you really are, like, heavily reliant on that money coming in. And the longer it takes us to get to consistent 10k months, the likelihood of us actually being able to build an awesome business, it diminishes over time, right? So your first goal is get to 10k months. What are you mastering? You are mastering sales. Your sole goal is to get good at sales. You may not become amazing at sales, but get good at sales from the perspective of a coach, you only want to bring on one on one clients until you're at at least 10k months. And you may even want to go even further and get to 15 or 20k months from one on one coaching alone, you're not hiring people. We're not launching courses, we're not doing paid out like we're not doing any of that. It's make money. Work with people, one on one, get good at sales. That's phase one. Phase two is really going from 100k months to about 303 50, maybe 400 annual that phase, yeah, annual. You are really starting to move into more offering more leveraged programs. And I am very much of the train of thought, like, let's keep this really simple.
• 5:12
  Unknown: You go from one on one, then you do a beta group one time, and now you do a group that's bigger, that you're just going to keep growing and growing and growing and that group can actually take you to a million and multiple millions just with that one group, if you wanted it to be. So we're really moving more into the group element, which means now you've got to get better at audience building, because in order to fill the group over and over and over again, you need more people with one on one. It's honestly the simplest business model, because it's it's high ticket, it's premium offers, and you don't need a whole lot of clients. And you actually don't even have to be a good marketer to just get one or two one on one clients a year or a month. If you don't want to deal with all the hubbub of building a business like, just stick to that. So in phase two, we're starting to build out some of our systems, like, what's our marketing system going to be to fill our program?
• 6:03
  Unknown: What's our Lead Gen system?
• 6:06
  Unknown: What's the sales system? Now you have a client delivery system you've got in, you're starting to build out, like, your onboarding system. You're starting to kind of look at some operations. You're just like, dabbling in that. Then we go to phase three, which is about somewhere between, like starting point three to 400,000 a year up to a million. Now we're really in like this growth phase. We're not even at scale yet. So you are doubling down on what is working to consistently generate leads and consistently fill your program. You're not launching membership sites. You're not launching low ticket courses.
• 6:42
  Unknown: We're just making your your core group offer the thing that you're really becoming known for. We are just doubling down on the marketing, the sales, the client delivery and the operation system for that. So it's really about getting more people to come through your organic funnel. This is really the first stage you should even be considering paid advertising.
• 7:06
  Unknown: At this stage, you are starting to build out a very small but lean team, so you already have a VA or an executive assistant.
• 7:14
  Unknown: Now you probably need someone to come and help with client delivery. You probably need someone to come in to help you with marketing. For sure, you might want to bring in somebody for sales, unless you're just like, amazing at it, and you're teaching people to do sales and you love it. Phase four is a million plus. This is scale.
• 7:29
  Unknown: We're not even at scale. We shouldn't even be having a conversation about scale until we get to a million. Now this is where you're still ramping up your group program. Now you may create a higher end program, because what will happen with your clients is, if your clients get more advanced inside of your group program, and you don't have anything next to offer them, like a High Level Mastermind or something like that, they're going to go buy it from somebody else. So if you want to go in that direction, like this would be where you create your mastermind. Maybe you're doing some retreats.
• 8:02
  Unknown: Maybe you do a live event again.
• 8:06
  Unknown: We've got to really be thinking like if you want to fill things and scale, you've got to have a marketing and lead gen machine that is fueling all of this.
• 8:12
  Unknown: This is where the number one skill that you're building at a million plus is team building.
• 8:19
  Unknown: So hiring, team, training, team, company culture, everything in the category of leadership and what a lot of people at that stage are forgetting. And I actually start seeing it around 750,000 annually. They don't want to be doing the they think that they've made it so far that they should not be as involved as they are in their company.
• 8:39
  Unknown: And that couldn't be further from the truth, you're still going to probably be working 40 hours a week. In fact, a lot of people end up working more once they cross a million, because it's a whole new skill set to hire, train on board, company culture, your leadership skills, like you are still in the thick of it in your business, you're not really going to start graduating out of that until you've got a full time operations person who could literally, like, run your company almost as well as you.
• 9:10
  Unknown: So that's high level overview with some specifics of what are we actually doing in each one of these phases. You don't get to graduate to the next phase until you hit the financial level, right? So we shouldn't be thinking about the next phase until we've hit the financial level for the phase that we're currently in.
• 9:29
  Unknown: Yeah, that's so smart, and that makes so much sense. And I love your focus in each phase, not only of what to do, but also what not to do, because it's still so easy to get those, you know, squirrel moments, those shiny object distractions, and it's like, well, actually, that's, you know, maybe not actually in your best interest at this particular phase.
• 9:55
  Unknown: Yeah, exactly I see, you know, I kind of mentioned this with the phases. And. We're all so susceptible to this, and I think we all kind of get sucked into we have, we are so privy to what everybody else is doing in their business because of social media. And so we all have certain people who we we look up to, we admire, we're following.
• 10:14
  Unknown: Maybe we even bought an offer from someone who's got a ten million a year business, but we're very susceptible to seeing like, who's making money, who's out there making a lot of money, and let me go see what their business model is like. You know, I think a lot of people wanted to almost mimic what Amy Porterfield has done. You know, Amy port but look, we got it.
• 10:39
  Unknown: She's been doing this 15 years, 15 years plus. She's made the majority of her 100 million that she has made has all come in in the last seven years. She her ad spend is seven figures a month, seven figures a month, plus during certain months, I don't think it's every single month.
• 10:58
  Unknown: So are you going to be able to build a course based business.
• 11:04
  Unknown: You gotta really look at that, like, look at the numbers. If you're charging even just, you know, $1,000 for your course, how many people have to buy it in order for you to hit your financial goals? And only one to 2% of people are ever going to buy it. So if you want to make sales every month. How many leads do you need to actually go through your whole entire funnel, all the way through to the end, knowing only one to 2% of people are going to buy? And what we have seen a lot in this industry is people thinking, Well, I'm just going to go create a course that costs $500 or I'm going to create a membership that costs $49 a month, but they're still struggling to pay for everything that they need to pay for in their business and in their personal life. And then they don't have enough, they don't have a large enough audience to even fill something like that.
• 12:13
  Unknown: Then it doesn't feel they get bent out of shape, then they want to quit that. Then we're constantly creating new offers, because what we think is the problem is not really the problem. And that's where most business owners are going astray, is they think they know what their problem is and what they've identified as the problem is not their real problem. They're solving for the wrong problem. We've got to solve for the right problem.
• 12:37
  Unknown: That's where you know, you come in for people. It's where I come in for people. It's where getting the right mentors and guides comes in, because the mentor and the guide and the expert can see what the real problem is and say, Hey, this is what we need to solve for, and this is how we solve for it. So it's not that there's something wrong with you, or you suck, or you just can't hack it, or you just can't make it, because we go down that deep, dark hole I have for sure, I'm not good enough. I don't deserve this.
• 13:03
  Unknown: I'm not worthy. Maybe it's just me. Maybe something's wrong with me. No, no, we're just solving for the wrong problem that is so interesting that you say that I think it's really spot on. And I know, in my experience as a copywriter too, people will come to me saying, oh, I need the sales page or, oh, I need this email sequence, and then when we talk about their marketing as a whole, and like, back up and look at the bigger picture, then it's like, oh, wait, what we actually need is something totally different once we have that conversation. So yeah, I totally feel you right there.
• 13:39
  Unknown: And it's like, you you don't know, like you can't see what's in your blind spot. And just having that perspective of someone else who has experience is so invaluable, because otherwise you're spinning your wheels, working so hard to create this thing that's like, not actually going to serve you or help you reach you know, your goal.
• 13:59
  Unknown: Yeah, well, and you see this too a lot, and I'm sure, as a copywriter, because you're also having to study the offers.
• 14:05
  Unknown: You're having to study the ideal client, like you've got to be so locked into what those are. I think oftentimes when a coach comes into a coaching business, we want to do what we want to do and what we want to put out into the world is not necessarily what the marketplace finds valuable, and it isn't necessarily what the marketplace is going to buy. So just because we want to help, you know, women of a certain age who are divorced and retired live a great life, are they buying that? Is that what they want to buy? And so I think we've got to get very clear on, am I putting something out into the world that just feels good to me, because that's what I want to do, and that's what I want to talk about. Or am I putting something out into the world that a consumer will drop money for and will buy? One is more. I don't know the word. It's not necessarily hobby thinking, but the first one I just want to put out, what I want to put out.
• 15:06
  Unknown: You're not really thinking about building a business. I'm sorry.
• 15:09
  Unknown: That's just not business building. Thinking business.
• 15:12
  Unknown: People building a business are thinking, what is the consumer going to buy? And who is the consumer? Who? What am I creating a product or a service for? Who i. What am I solving?
• 15:21
  Unknown: What's the result I can help somebody get, and what are they willing to pay for? And if we're putting stuff out there very consistently, like you really only need about 90 days, maybe a little less than 90 days, to see if your idea is actually going to work, meaning people are buying it, and I don't mean just one sale. You can figure that out in like, 1011, 12 weeks. And if people aren't buying it, and you are consistently talking about it every day, and you're making offers very often, it's it's never going to sell in the marketplace like we've gotta, we've gotta go in a slightly different direction here, so that we're selling what the buyer really wants?
• 16:04
  Unknown: Yeah, yeah. I think where I see that most is people who want to be course creators, because we've been sold this marketing that like, oh, and then it's super passive, and then you're set for the rest of your life, and everyone's gonna be in Amy Porterfield, like you said. And it just doesn't work that way.
• 16:21
  Unknown: And so people are like, creating these courses before they ever pre sell it, and then they're stuck with this course that they've put all this time and energy and resource into, and then it doesn't sell. So but I think ideally, like we want something that, of course, the marketplace needs and the consumer will buy obviously, otherwise you don't have a business, and we also want it to feel good to us, or, like, in our zone of genius, we're making an impact. And like, Where can those things overlap? And I think it starts with doing the research of, like, what does the marketplace need? What are people going to pull out our wallets for? And I think you'll be surprised, especially because so many of us entrepreneurs are, what's the word multi potentialized, like, where we have many things that we're interested in, or many sets of skill sets? Um, so what? Yeah, what? Where? Where are those things going to overlap? Yeah, I that's, it's really interesting. You bring that up.
• 17:23
  Unknown: I was on a call last week. It was on, like, a women's leadership roundtable type of call with a group that I'm associated with, and the speaker for the day, I actually lead the group. And the speaker I brought in, one of her expertise is on vision and vision extraction, and so she does vision extraction sessions with business owners to pull out.
• 17:46
  Unknown: Like, what's the she does life and business visions. And on the business side, it's like, What business do you really want to build? And in the I remember in the comments section of this call, one of the attendees said, I have so, like, she already has a business, but she was like, I have so many ideas I don't like.
• 18:05
  Unknown: Am I supposed to do all of them at one time? And to your point, I think there are many of us for different reasons. I've noticed this now that I'm in my 40s. I know it noticed it a little bit more than I did before I hit 40, but it's like, gosh, there's so many different things I want to do. How many more years do I have to, like, build something from scratch and like, do what it really takes to make this turn into something like, do I have a good solid 10 years? I'm willing to really hustle for that? Because to build anything substantial like, you're gonna have to put in the effort and the time. And she had such an interesting response that was so helpful for me to hear. And she said to the person where you're getting tripped up is that you're focused on all the different vehicles she goes.
• 18:48
  Unknown: What you want to focus on is what's the actual vision, and then what's going to allow you to carry out and live out the vision? And I was like, Oh my gosh, that was so good, because I was sitting there too. Like, I want to help these people, and I want to have this kind of a business, and I want to do this, and I want to do this, and all those things are great, but that's not starting with the vision that's looking at all the different vehicles, which gets really overwhelming, and then you're like trying to chase two rabbits, and we know from the law of two rabbits, if you try to chase two rabbits, you're never going to catch one. So I would encourage the listener really get clear on what your vision is, and then it allows you to make really good decisions about the vehicles.
• 19:30
  Unknown: Because the vehicle, it's black and white, it's either going to help you live out the vision, or it's not, it's a yes, or it's a no, right, yeah, and that clarity is so huge, and hopefully will eliminate a lot of the decision fatigue. I think that we feel as business owners and many of us also parents and, you know, juggling all the other things in our life as well. But when you are super clear on your vision, then it's also very clear what's a yes and what's a no. And I feel like, for me personally, saying no more, more aligned nos is going to be a big thing for me. Okay, and then So, alright, so we've got the span of, like, what's going on in all these different phases of business, if we focused in. In on the six to seven figure range. If you could leave us with, like, what is one quick win or like thing that you could take action on today to, like, take the step in the in the right direction? What would you do?
• 20:37
  Unknown: Oh, so if they're already at, let's say, like, low multiple six figures. So that's like, let's just say, like, 234, 100,000 like, you figured out how to get there. Let's just be really clear about what got any of us there. We hustled to get there because we got good enough as sales so and some marketing.
• 20:57
  Unknown: So you figured out how to be good enough at marketing and sales, and you've spent probably heaps of time marketing and selling with sprints of hustle, because nobody gets to that level unless that's what you did to get there. Now you're still going to have to do some of that to get to a million. You still have to continue to do the marketing and master the marketing. You still have to continue to do the selling and master the selling at that point, I think, well, if let me say this, if you don't already have a really good executive assistant, and you're already making consistent 2030, 40k months, you need to get an executive assistant. And a tip with the executive assistant is, don't bring someone in that you have to dream up the job for them, and you have to find things for them to do. You want to give to them exactly what you are doing. So you absolutely need to have it documented. What are you doing on a daily basis, like map it out for like, two weeks, I'd say, for two weeks in a row, and track your activities and how much time you're spending on it, but document exactly what you do, and then you hand it over to the executive assistant. We don't want to go create things for that person to do that's going to free up, I don't know, 10 hours a week, 15 hours a week, 20 hours a week. So if you don't already have an executive assistant do that also, right, or, I'd say, right around, like, 345, 100,000 annual you really need to be bringing on a marketer because, and you probably see this too, Megan, I think one of the Achilles heels for most coaches is their poor marketers. They didn't they just don't want to be they didn't sign up to be a marketer. Yeah, they didn't sign up to be a marketer. But if we're not marketing every single day we will lose a business very quickly, like you will have to close the doors to your business. A lot of us were not trained marketers. We didn't go to school to be a marketer. We didn't have a job as a marketer in a career before. And we are craftsmen at our craft, which is more of the coaching, the mentoring, the teaching, the facilitating. So I would say, start looking at who can you bring on in the marketing category, to start taking a lot of that off your plate. That alone is going to help you fill your programs with more people, and at this point you probably have a group style program you're going to be able to very I always hesitate to use the word easily, but it is going to be it's going to make it easier for you, then to get to a million, because it's not just you. I wouldn't hire too many more people than what I just said, unless you have such massive lead flow that you could actually bring on a part time salesperson to take some of your sales calls. But that is only if you're constantly driving leads to them, like almost every day.
• 23:43
  Unknown: You shouldn't think about that unless you have enough lead flow to them. The other thing I would steer clear from the number one reason or two, there's two big reasons why people don't get to 1,000,001 they try to get there by themselves, and they don't make those strategic hires.
• 24:01
  Unknown: That's number one, which is still possible to get there on your own, but it's tough. You'll be burned out. You'll work 80 hours a week, legit. The second reason is because I see this happening right around 500k 600k to 700k you want to burn your business down. You're bored, or you're frustrated, or you're burned out, or you're tired, or you think I shouldn't have to do a lot of these things that I'm still doing, and I'm still doing them, and you want to jump ship and burn the whole thing down and start over, which a mentor one time told me, amateurs start over. Pros never start over. And the other thing you'll do, if you're bored, what you'll do is you'll start creating other programs, and now you have five different offers that are actually five different business models, and you're creating sheer chaos for yourself, and you're slowing your growth down.
• 25:01
  Unknown: So if you would just focus on two main offers to get to a million, which for a lot of people, it's probably super high end one on one with just with a few people. So you could probably make multiple six figures just with one on one clients and then a group. Or maybe you don't do one on one anymore, and it's a group and a mastermind. You do not need anything else to get to a million. Anything else. You add to that, you're creating so much additional work and chaos for yourself, because you've got to be thinking, what's my fastest path to get there? I've got to be able to execute at speed. And in order to execute at speed, I have to eliminate anything that's going to slow me down, even from decisions you're making mindset choices all you know, all that. So that's like, if you just, and I know that sounds like super simple, but literally, if you just stick to that right there and stay the course, you'll you have a fighting chance to get to a million a year. I think that's so good and so necessary to hear to execute at speed and eliminate anything that is slowing you down.
• 26:04
  Unknown: Because I think in like, whether we actually believe this or not, our subconscious is telling us that, like, more is better, more offers for people to buy, to upsell, to down, sell, to do this, to do that, whereas actually it could be one confusing your audience, because you have a million different things and like, it's decision fatigue for your audience to choose, Well, which one is actually right for me and to really simplify it. That's I think one thing. When I get into someone's business, and like with their marketing and copywriting, we simplify it way down, because they're trying to do all the things show up on all the platforms, and then it's like, well, let's just look at the data for a second and see where your people are even coming from, and focus on and double down on that and, like, get our system in place there before then we expand to, you know, do this, that and the other thing. Mm, hmm, yeah, exactly. I mean, yeah, you definitely see it in the marketing side. And you're right, it's, it's a habit, you know, like I'm talking about people have way too many different offers, which is really the problem with that.
• 27:08
  Unknown: Is, if you have a course in a membership and a group program and one on one, you have four business models, and you know, you know this better than I know this to market and sell those four different types of offers is completely different ball game. Like you actually have to have slightly different skill sets in marketing and sales to be able to market and sell all four of those things. And then, like you said, like, that's one example with the the offers. The other example is people think they have to be on five different social media platforms. And what burns people out so much is like, I feel like I'm literally just a content creator, and that's all. That's literally what I've dedicated my life to, is creating new content that's going to stand out every single day. And that's it's tiring to operate that way.
• 27:51
  Unknown: Oh yeah. Oh yeah. Totally. We have a previous episode all about, like, how to simplify and, like, get off that content creation hamster wheel. Or, I mean, obviously you still have to communicate consistently with your people, so you are constantly creating content. But how do we do it in a way where it is sustainable and you're not getting burnt out from it?
• 28:12
  Unknown: Because that is a huge one too, that I hear all the time. So okay, so good. I love so really tracking the activities. Hand over to the EA. If you don't already have that, then bring on the marketer. And this is interesting, because I think people know that they need to do this and slash want to hand it off because they don't want to do it anymore, and they want to focus on their zone of genius and just focus on what they're meant to do, which is coaching.
• 28:39
  Unknown: But it's either like, they just want to, like, hand it off and be done with it, and at the same time, they are afraid that they're going to lose their voice, that they're going to lose, like, all of this thing that they built and they like, are hesitant to like, hand over the reins, I guess. Whereas I don't necessarily see it that way, of like, you've gotten a certain level of success to get to get here to the six figure plus mark, so now I am taking what you've done and, like, amplifying that. I'm not changing it, or, you know, whatever else. And like, it's still in your voice. It's still you. But what's holding you back is like to think you have to do it all like you're not meant to be coach and marketer and salesperson and like all, like wearing all the hats you are never going to be the visionary CEO that like you actually want to be. So there's, yeah, you're bringing up a really good point, because the feeling of I'm losing control is the biggest thing that'll prevent someone from getting beyond a million.
• 29:51
  Unknown: Typically, you can get to a million still being in control.
• 29:55
  Unknown: You can get to 2 million still being in control, but like, you're really not going to get past the sticking point. So the sticking points are 500k 750, 1,000,003 million, 10 million, those are the places where people get stuck. There's different reasons why people get stuck at those different levels, and it's really the 3 million.
• 30:12
  Unknown: You'll never get past 3 million.
• 30:15
  Unknown: You can get to 3 million trying to control everything. I mean, you've got team at that level, but you're still trying to control every. Thing you're micromanaging, but you can't ever get past 3 million controlling and for people who are at multiple six figures, if you're bringing someone like you and Megan, it's not all or nothing, and that's where I'm seeing people make the biggest mistake is they either think they have to be the one who continues to do it, or what they do is they bring someone in who's an expert, and they, in their mind, they're like, Well, you're the expert. You should be able to do all of it. And I don't, I do not care how skilled or how expert the person is. You do not just bring in an expert and on day one, they've completely taken over 100% and you're not still involved. That, biggest, biggest mistake I see with team, whether it's a contractor, a freelancer, a part timer or a full timer, that is such a bad mentality to have when you're bringing someone in.
• 31:14
  Unknown: No You still have to be involved in the process, because you are now co creating with this person. This person is just eliminating about 5060, 70% eight, maybe 80% of the time you've been spending. And that isn't also that's not going to happen overnight. It's just like not that. You know, if somebody brings you in, you're not their full time employee, so they're not training you, but they are in a co creation relationship with you, but let's say someone does bring in a full time employee. I see this behind the scenes all the time, almost everywhere they think the person is the expert. And there's no onboarding process. There's no training process. You should have a 90 day onboarding and training process, and your expectation by the end of 90 days is that your team member is capable of doing it at about 60% of the level you're capable of doing it at, but we're expecting people to be able to do it 100% within the first two weeks that they're working for our company.
• 32:16
  Unknown: So unrealistic. And it's why, if you're listening to this, you've heard of or you have yourself a revolving door of team members who are not working. That's one of it's not the only reason.
• 32:27
  Unknown: Some of it like you never should have hired him to begin with.
• 32:30
  Unknown: But are we setting even contractors and freelancers? Are we setting team and our support people up for success, or are we bringing them into an environment where they were set up for failure from the moment they walked through the door.
• 32:44
  Unknown: And from my perspective of being behind the scenes of a lot of companies of different sizes, the majority of team members are set up for failure the minute they walk through the door, unless, and this is rare, they are just absolutely wired to be able to take things over on their own. Usually the only time that works well is if they were an entrepreneur themselves, and they know how to run a business, and they can come in and they just move at the speed of light, and they don't need somebody to train them on. That is so rare, though, like you described me a needle in a haystack, yeah, that's but that's how most people are treating the team they're bringing on, yeah, we expect them to be 100% within two weeks. No, not going to work, right?
• 33:30
  Unknown: Because they waited till they got on like, the verge of burnout to hand it off, and then they would just want to be done when that's not how it works. I love what you said, like you are co creating with that person, and that's how I feel when I come on board with someone as well. Is that, like you are still very much part of it, but I am reducing your role. So for me, I am able to take over all of their copywriting, marketing, like execution of that, and it's one hour a month of their time, because I have already, you know, binged all of their podcasts, YouTube content, like wherever they're putting stuff out so that they don't have to waste their time trying to explain things to me, I already know the culture, the, you know, brand, the like, everything that they are publicly so that I can Ask the right questions, because I can listen to them deeply, because I already know the background. So it really helps save the time, which is a huge thing that they're looking for at this point, and then also still execute really well, because I've already done all that research. Like, I think copywriting is like almost 8020, maybe 7030, of, like, the majority being the research, and then 20, 30% of, like the actual writing. Because once you do the research, then the writing just like flows. So, so, so much more easily. So, yeah, I think you're you're spot on that, like co creation is a successful mindset to have going into partnering with a marketer, a copywriter of any sort, whether you are hiring as an employee or um, or for me, in my case, like as a contractor um. Um, we are really, like, thought partners with you, um, and you don't thrive best being being micromanaged. Like, I want to bring in, like, my big picture, thinking with you, and think at that higher level, rather than just be a task taker, because that doesn't help you. That doesn't really, like, take as much off your shoulders that needs to be taken off with this kind of a higher so anyways, that is, that is how I've seen it, or and how I personally operate as well. But if our guests or listeners would love to connect more with you, because you have, I think, given a great perspective of like at each of these different levels.
• 36:09
  Unknown: Here's here's what you need to do, here's what you need to not do, here's what people typically get stuck on. What is the best way to stay in contact with you? Yeah, so the two main places, if you're obviously you're a podcast listener because you're listening to this. I have a podcast as well.
• 36:25
  Unknown: Megan is in the show in early 2025 so look out for that one.
• 36:29
  Unknown: My podcast is called built to last with Megan Huber, so you can go find that on any of your favorite listening platforms.
• 36:38
  Unknown: You can also find my podcast on my website. Megan johnsonhuber.com so whichever you prefer, and then kind of where a lot of the magic happens. In my world, it's in my Facebook group, believe it or not, people wonder if those things still work. They do. My Facebook community is called structured freedom Inc, client acquisition for high ticket coaches. So from those two places, you can find anything that you need about me, from me, resources, trainings, all the things perfect. Thank you so much. And yeah, definitely listen to her podcast as well. It's full of good, good stuff there. So thank you so much for sharing your expertise. So good to have you on the show.
• 37:18
  Unknown: Thanks for having me. You.