Brand Marketing + Positioning 101 | Deven Machette of Betty Buzz

Marketing Happy Hour · May 25, 2023 · 46m

This week, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning.

Here's a peek at what we cover in this episode:

[00:03:17] - Deven shares her background in marketing for startups, starting and eventually closing her own agency, and what her day to day now looks like as Senior Brand Strategist. She also lets us in on what their marketing team looks like and how…