Latest / The Accounting Leads Now Podcast
Something Quietly Hit Accounting Firms in 2025. Here's What to Do About It. | Erica Goode
Your pipeline feeling a little thin? Clients suddenly asking more questions about price?
You're not imagining it. And you're not alone.
Since fall 2024, a perfect storm has been building, AI-assisted offshore firms, a softening economy, tariff anxiety, and clients who are now very aware there are cheaper options. The firms getting hit hardest? Bookkeeping and fractional CFO. And the old playbook of "raise your prices, show your value" doesn't always work when someone is genuinely watching their cash.
Erica Goode isn't here to sugarcoat it. Former KPMG auditor. Former Walgreens finance exec…
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