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176 - Why Hip Hop Shapes Marketing, with Charlotte Mair
Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.
Her personal motto? Create hype, demand, and legacy.
Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.
Plus, hear why she thinks taking risks is vital to great marketing…
The skinny
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