George White, President, Greeting Card Association
You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned for their complex engineering and beautiful rendered artwork. But I invited George here because he's also president of The Greeting Card Association (GCA), and to say that organization has had a crazy year is a huge understatement.
The GCA was to hold the second edition of Noted: the greeting card expo in San Francisco on May 1; the event was to encompass the LOUIE Awards, which recognizes stellar design in greeting cards, as well as the Noted @…
The skinny
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