Challenges for Amazon Sellers: Perishable Foods and Apparel with Chris Moe
Summary
Chris Moe, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Moe also discusses trends in the food and beverage industry, such as the rise of emerging brands and the popularity of gummies as a new form factor for supplements. He also touches on the challenges Amazon faces in certain categories, such as perishable foods and apparel.
Keywords
Amazon, consumer packaged goods, advertising, food and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.