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F1 General | Joe Unplugged | 173 | Growth or Dilution? F1's Three American Grand Prix
Listener Heath asks: with Miami, Austin, and Las Vegas now on the calendar, is Formula 1 growing the sport — or diluting it by over-Americanizing? It's a question Liberty Media has to answer every time a new contract gets signed, and Dick, Sabrina, and Joe Saward don't entirely agree on the answer.
Joe opens by challenging the premise: the United States isn't the world's biggest market by population — China and India both have Formula 1 beat by over a billion people. But Americans spend money on sport in a way no other market currently does, and Liberty, as an American company, is going after…
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