Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origin story.
- Examples of companies using Uber Advertising.
- How Uber is using data.
The skinny
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