Latest / Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
How One Ice Cream Shop Scaled to 50 Million Without a Freezer
Episode 63 of Scaling Up with Fexingo. Lucas and Luna dive into the story of Jeni's Splendid Ice Creams, which grew from a farmers market stall in Ohio to a national brand with over $50 million in annual revenue — without ever owning a single freezer in its early production process. They explore the counterintuitive strategy: outsourcing cold storage to third-party logistics, using retail partners as de facto warehouses, and focusing cash on ingredients and people instead of capital equipment. The episode unpacks the specific unit economics, the 'scoop shop as lab' model, and…
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